March 29, 2013 — SAN FRANCISCO – StubHub, the world’s largest ticket marketplace, today launched a new integrated advertising campaign featuring its world-famous spokestree, Ticket Oak. Beginning today, new print advertising as well as online page takeovers will begin to appear across the country from Rolling Stone, to ESPN and Sports Illustrated magazines and online. Beginning April 1, a new TV spot will air during NBCs The Voice, MLB Opening Day and round one of the NBA Finals. Out of home advertising from train wraps to transit station takeovers will hit Boston, Chicago, Philadelphia, Washington, D.C. and New York City.
Agency of record, Duncan/Channon, teaming with Director Mike Maguire of Biscuit Filmworks for the new spot, is building on the breakout success of the Ticket Oak creative spots launched in 2012. Expanding upon the popularity of the larger-than-life tree, the new creative spot Latteushers in StubHubs biggest fan-focused campaign to date and marks a new strategic direction for the StubHub creative team.
StubHubs new campaign mirrors StubHubs own strategic shift from a destination to buy tickets to a leader in choice and access and a source for local event discovery, helping fans answer the question: What are you doing this weekend? said Michael Lattig, Head of Brand and Creative at StubHub.
Said Parker Channon, Executive Creative Director of Duncan/Channon: We think the popular success of the Ticket Oak comes from the fact that its just wonderfully weird. So our goal for this years effort was simple: Take the weird and crank it up even higher to ensure our audience gets the discovery message in the most memorable way possible.
Drawing upon the social media buzz generated by prior Ticket Oak creative spots, this new campaign harnesses social media channels to engage and activate fans to share their event experiences and StubHub moments. Through an integrated social media campaign and hashtag #ThanksTicketOak, fans who share their stories can win giveaways from partnering media outlets including Rolling Stone.
For more information on StubHub or the latest Ticket Oak campaign, please visit http://www.StubHub.com.
StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the companys FanProtect Guarantee”. Company partners include the San Francisco Giants and University of Texas, along with over 60 teams in the NFL, MLB, NBA, NHL, MLS and NCAA, complemented with companies such as ESPN, AEG, Tickets.com, and Paciolan.
StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit StubHub.com, Twitter.com/StubHub, Facebook.com/StubHub, or YouTube.com/StubHub.