StubHub Appoints Jeff Poirier As Canada Country Manager

May 5, 2015 – TORONTO – StubHub, the world’s largest ticket marketplace, announced that it has appointed Jeff Poirier as the new Country Manager for Canada.  Poirier assumed the role, replacing exiting manager Anthony Lipschitz this week.  As Country Manager, Poirier will continue to grow and develop StubHub’s business across Canada.

“Jeff is an extremely smart, hardworking and humble leader,” said Brigitte Ricou-Bellan, International General Manager for StubHub.  “His experience prior to joining StubHub has proven immensely valuable in his role on our Strategy and Corporate Development team, leading a number of highly strategic cross-functional deals and investments.  As he moves into his new role in Canada, I’m confident he’ll bring the same keen focus coupled with a strong drive and determination to collaborate with partners that will continue to grow our business in this market.”

Poirier will be leading StubHub’s growth in the Canadian market, focused on developing new products and product enhancements tailored to the Canadian fan to improve their transactional experiences on StubHub’s site and mobile products.  Further, he will be working diligently to strategically drive new partnerships that can improve access for fans to more events than any other marketplace, while creating a more cohesive end-to-end experience within the site and mobile products.  As these product enhancements and new partnerships grow, Poirier plans to drive highly-targeted marketing campaigns that focus on the unique needs of the Canadian fan.

“I’m incredibly excited to take on this new challenge. We have built an incredible team on the ground in Canada and I can’t wait to work with them in leading StubHub’s Canadian business to a great year,” said Poirier.  “The products we’re developing and enhancements we are making for our customers in the Canada market are going to offer an improved experience tailored specifically to their needs and I’m excited to be a part of such innovations to better serve our fans!”

Poirier joined StubHub in 2012 and has spent the past three years on the Strategy & Corporate Development team. During this time, he led numerous cross-functional evaluations of growth opportunity across numerous markets, leading them through all aspects of approvals and negotiations in several deals. He was also the Head of Corporate Development on an interim basis throughout much of 2014. Poirier also co-led several investments, including Bypass Lane and Ticketstreet (a Japanese online secondary ticket marketplace), while also leading two annual Strategic Planning cycles and various strategic initiatives. Prior to joining StubHub, Poirier spent two years as an Investment Banker at Goldman Sachs in their SF office, concentrating on technology clients. Here, he advised clients on M&A, IPOs and capital raising efforts. Poirier graduated from the U.S. Naval Academy in 2001 and served seven years in the nuclear submarine community before leaving the Navy to attend business school at MIT where he earned his MBA.   He resides in the city of Marin in Northern California, close to StubHub’s corporate headquarters in San Francisco with his wife and two young children.  He will be splitting his time between the corporate headquarters and Toronto-based Canada office.

StubHub recently announced a new partnership with the Toronto Rock, one of a number of partnerships within the Canadian market as it strives to provide fans the widest selection of tickets to live events offering ever-increasing access coupled with first-in-class customer service.  Just this winter, StubHub became the official Fan-to-Fan Ticket Partner of Resorts of the Canadian Rockies for a number of the Resort’s sports and entertainment events.  StubHub is also the official Fan-to-Fan Marketplace for the Ottawa Senators.  The Next Stage Concert Series, a recent three-city live concert series supporting local Canadian artist, as well as a partnership with Tennis Canada for the Rogers Cup in Toronto and Coupe Rogers in Montreal are also recent partnership additions to continue to expand in this important international market.  Further, StubHub gives back to youth performing arts education programs in Canada through a partnership with Toronto-based charity UNITY as a StubHub Rising Star, StubHub’s international philanthropic program spotlighting outstanding grassroots charities improving access and opportunity for at-risk youth through sports and the arts.

About StubHub
StubHub is the world’s largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events on desktop, tablet or mobile, as well as the ability to discover local live music through its iOS app StubHub Music. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit,,, or

Media Contact:
Jessica Erskine | 818.618.8244 |

Comments are closed.

Up ↑