THURSDAY, JULY 30, 2015 (SAN FRANCISCO, CA) – StubHub, the world’s largest ticket marketplace, has unveiled a new logo for the first time since 2005.
“This logo update reflects StubHub’s evolution away from a purely transactional ticketing company,” said StubHub Head of Brand and Creative Bridget Burton. “We’re not just about selling tickets anymore. As we refresh the logo, we’re also renewing our focus on fans, helping them celebrate their passions and encouraging them to discover and experience more live events.”
Rooted in San Francisco, and founded by fans for fans, StubHub’s new look is a matured version of the existing logo, with the well-known speech bubble and ticket-mark-exclamation. All elements have been very subtly refreshed with a custom typeface and an official exclamation mark, which is a departure from the anachronistic ticket stub, intimating the company’s broader business, beyond ticketing.
The new design work was done by San Francisco-based Duncan/Channon, StubHub’s longtime agency.
“The challenge was to maintain the elements that StubHub, the market leader, is so well known for and reinvigorate them for today,” said Duncan/Channon CCO Mike Lemme. “This new package brings a sense of the brand as modern, efficient, easy, but also lively, dynamic and a lot of fun.”
The new logo was unveiled in the latest release of the company’s native app, available in iOS and Android, which also included an integration with Uber, linking customers to seamlessly plan transportation for events purchased on StubHub in the United States, Canada and the United Kingdom.
Over the next few months, the company will undergo a total brand refresh, to include improvements to its imagery and color palette.
StubHub is the world’s largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events on desktop, tablet or mobile, as well as the ability to discover local live music through its iOS app StubHub Music. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be.
Alison Salcedo / StubHub / email@example.com