Super Bowl Ticket Demand and Prices on StubHub – January 8th

The NFL playoffs have arrived! There are some solid matchups this weekend as every single away team is a slight favorite to win. What does this mean? They will all be home team blowouts, of course. That’s how this stuff works. But who cares, we’re one month away from the Super Bowl! Let’s talk Big Game demand.

Below is StubHub’s first look at Super Bowl demand and prices. Right now sales are looking about flat which isn’t too surprising. We’ll really start to see things move as teams start to get eliminated from the playoffs and the picture gets more clear. So far the price is higher for this year’s Super Bowl and all predictions are pointing to that staying pretty much the same until the AFC/NFC Championship games. This is what we’re calling the “Silicon Valley Effect” and we’re trademarking that (not really).

We have started to see juuuuuust a tiny bit of demand/interest from the Massachusettes and Arizona markets. Arizona makes sense as the Cards have had a great season and it’s not a long travel to Santa Clara for their fans. Massachusettes though? Just some cocky confident Patriots fans. The rest of sales are mostly local at this point.

Super Bowl 50 – February 7th, 2016 at Levi’s Stadium in Santa Clara, California

The Cheapest Ticket Available for Super Bowl 50 is $3,550

The Average Ticket Price Sold for Super Bowl 50 is: $5,546

  • Average for Super Bowl XLIX in Glendale (2/1/15 Patriots-Seahawks): $4,222
  • Average for Super Bowl XLVIII in New York (2/2/14 Seahawks-Broncos): $2,516

Ticket sales for Super Bowl 50 are down 1% year over year through today compared to the same time last year on StubHub.

Tickets for Super Bowl 50 have sold for in the range of $3,500 to $13,500.

  • The least expensive ticket was $3,500 for a seat in Upper Endzone.
  • The most expensive ticket was $13,500 on the Lower Club Sideline.

Tickets for Super Bowl XLIX in Glendale last year sold in the range of $856 – $19,000

Cheapest ticket purchased last year was on 1/26 at 8:00pm (PST)

Current Buyer Geo for Super Bowl 50 (% of where sales are coming from)
California: 30%
Texas: 5%
Florida: 4%
Massachusetts 3%
Arizona 3%

For more information, speculation, and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

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