StubHub Rolls Out New Ticket Recommendation and Instant Relist Features to Enhance Search, Discovery, and Customer Experience

“Best value” filter is powered by the largest source of ticketing transaction data in the industry

Today, StubHub announced the launch of a new ticket recommendation feature that will enhance the personalized experience currently available on the e-commerce platform. The “best value” sort option, available on desktop, mobile Web and StubHub’s native iOS and Android app, empowers fans to quickly identify great deals, experience more clarity during the ticket discovery process, and make more informed purchasing decisions.

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StubHub consistently sells one ticket per second across its immense marketplace, and as a result the company has access to a rich transactional dataset to determine how customers assess seat quality and value. The sophisticated algorithm behind the new best value filter considers this proprietary historical data, as well as price, location, and availability. In addition to viewing tickets by best value, users will continue to have the option of adjusting the filter to search for tickets by price or location.

“StubHub has been the indisputable leader of the secondary ticketing market since creating the category in 2000, and part of that success can be derived from keeping our fans’ preferences top of mind,” said Head of Product Mats Nilsson. “We knew there was interest in this type of quality ranking from both buyers and sellers, and after a series of robust testing to see exactly what our users want combined with 15 years of proprietary data, we’re happy to announce that we can now offer the strongest ticket recommendation algorithm in the industry in line with our users’ needs.”

In addition to the new best value offering, Stubhub has also integrated “instant relist” functionality on desktop, mobile Web and StubHub’s native iOS and Android apps. Fans who purchase tickets on StubHub but then cannot attend their event can now easily relist their tickets directly back to the marketplace. The feature allows fans to easily modify how many tickets they’re relisting, the price per ticket and where to send the payment, streamlining the process.

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In offering these new additions to the platform experience, StubHub joins leading e-commerce companies in prioritizing best-in-class customization and convenience tools for users. The features are the latest in a series of enhancements from StubHub that continually improve the user experience, arriving shortly after the launch of more personalized display options for pricing, as well as a redesigned mobile app with improved recommendation algorithms and discovery engines.

“The Best Value option helps users sort through our extensive marketplace to find the right experience for them at the right price. With the addition of this new quality metric, we’re able to meet our fans’ needs no matter how they prefer to shop for tickets,” said Senior Product Manager Ryan Kennedy. “And now, if they can’t make it, we’re making it easier than ever to re-engage with our platform to instantly relist that ticket, and potentially resell, in seconds. It’s all part of our greater mission to make the event-going experience as intuitive, individualized, and convenient as possible.”

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