StubHub has launched the first phase of a Spanish-language site in Mexico. The launch of StubHub.mx expands parent company eBay’s presence in Mexico, following the launch of eBay.com in 2014 and the acquisition of Vivanuncios in 2015.
StubHub previously was available in the U.S. and Canada with StubHub.com, in the UK with StubHub.co.uk, and in Germany with StubHub.de. In Mexico, the launch of StubHub.mx will be in time for consumers in Mexico to browse and buy tickets to COPA América Centenario, which for the first time will be held outside Latin America.
“Live events and experiences enrich our lives and give us incredible memories to share, and StubHub plans to connect fans in Mexico with one of this year’s most exciting sporting events, the COPA América Centenario,” said Estanis Martín de Nicolás, Head of International for StubHub. “Over the coming months, we will continue to build more features and add more events for StubHub.mx to bring consumers in Mexico a new, trusted way to connect with the athletes, artists and performers they want to experience.”
The first phase for StubHub.mx will include ticket inventory for the COPA América Centenario tournament only. Subsequent updates will expand the amount of local and international event inventory available on StubHub.mx, and will also add selling capabilities to the platform.
Buyers will have their choice of ticket delivery via UPS, or in-person pick-up at event stadiums in the U.S. Buyers can pay via traditional credit cards like Visa, MasterCard, American Express and Discover, as well as PayPal, which allows a wide variety of funding sources, including debit cards from Bancomer, Banamex, Banorte, Banco Azteca, HSBC, Inbursa and Santander. All purchases on StubHub.mx are backed by the StubHub Fan Rewards Guarantee.
The upcoming launch of StubHub.mx follows the company’s recently announced new global brand identity, designed to give the StubHub brand a more contemporary look and feel, and expand its appeal with audiences outside its core markets. The new brand identity includes a new logo and tagline, a new color palette and new iconography and imagery.