StubHub, the world’s largest ticket marketplace, has signed a multi-year agreement with the Naval Academy Athletic Association, making it the Exclusive Ticket Marketplace of Naval Academy Athletics. The agreement is in partnership with Spectra Ticketing & Fan Engagement, provider of integrated ticketing and marketing services.
The agreement with Navy includes ticketing integration and sponsorship rights for all on-campus football and men’s basketball events. This is StubHub’s first full integrated partnership that also includes sponsorship with an Armed Forces program, and builds on its position as a major partner and sponsor in the collegiate space, working with more than 40 Division I universities.
“We cannot be more excited to enter into a partnership with StubHub. We believe that this partnership will provide our department with the tools to welcome new fans to our games while at the same time providing unparalleled customer service to our current ticket holders,” said Navy Sr. Associate A.D. for Ticket Operations Matt Munnelly.
Through StubHub’s strategic partnership integration with industry-leader Spectra Ticketing & Fan Engagement, Navy season ticket holders will access StubHub as the exclusive ticket marketplace of the Midshipmen. The service is a fully integrated ticketing platform, which allows season- and single-game ticket holders the opportunity to resell tickets with confidence and ease on the world’s largest ticket marketplace, while also providing buyers a safe and secure shopping experience, with instant tickets upon purchase, via mobile delivery or print-at-home.
“We are delighted to expand our partnership with a leading service academy in Navy Athletics to integrate the world’s largest marketplace for Midshipmen fans to have access to incredible football and men’s basketball tickets,” said Kim Damron, chief operating officer, Spectra Ticketing & Fan Engagement. “Through our partnership with StubHub, Navy now provides an exclusive, fan-friendly ticket marketplace for fans to buy and sell tickets with clear pricing guidance via industry-leading technology.”
The industry-leading technology, paired with StubHub’s wealth of data, will also provide fans of Naval Athletics with the clearest pricing guidance and the most accurate recommendations to get the very best value. Every transaction is also backed by StubHub’s 100% money-back Fan Protect Guarantee and access to exceptional 24/7 customer service.
“StubHub is thrilled to add our first-ever full Armed Forces partnership with Naval Academy Athletics to our NCAA portfolio,” said Brian O’Malley, sr. manager, business development, StubHub. “We look forward to providing the Navy sports community with our trusted and secure platform that provides an exceptional ticketing buying and selling experience, and to supporting Midshipmen football and men’s basketball in the years to come.”
As part of the agreement, StubHub will receive sponsorship and marketing assets, including digital and in-venue advertising and hospitality for on-campus football and men’s basketball events, plus co-branded email and social media promotions.
The Navy Midshipmen kick off their 2016 football season on Saturday, September 3 in Annapolis against Fordham.