App encourages people to get off the couch and discover their ticket out
OCT. 3, 2016 – SAN FRANCISCO – With mobile becoming an integral part of the event experience, StubHub today announced the first ticketing app for Apple TV. Designed to be purposefully different from its core mobile app experiences, the new StubHub app for Apple TV is less transactional and more emotional – and encourages people to browse and discover events nearby or in a city aross the U.S.
Specially designed for 4th gen Apple TV, the new StubHub app builds on the theory that the best screen is life-size. It takes advantage of a large-format TV screen to showcase event imagery and an energetic, highly visual design aesthetic within StubHub’s new, dynamic brand look and feel.
In creating this design aesthetic, StubHub’s designers and engineers had to consider new use cases for Apple TV and design for the person who isn’t sure what they want to do, or who needs extra motivation to get out of the house. The design was tested and iterated through several rounds of user feedback, in which StubHub designers added the side-scroll interface for browsing within a seating section of a specific event, and included high-resolution seat maps on the listing cards so consumers could get a clear idea of the view from the section in which they were considering tickets.
“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” said Marcus Shelksohn, director of mobile product. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate.”
As consumers rely even more on their mobile devices to research, access and share their live experiences, StubHub’s goal is to be everywhere their customers are, across multiple screens via multiple devices. For example, StubHub and third-party data shows:
- Over the next few years, mobile will account for more than 50% of digital tickets purchased1.
- Fifty-two percent of concert-goers use their mobile devices to look up details about shows2.
The new StubHub app for Apple TV expands on StubHub’s goal to connect consumers to inspiring experiences, and for event-goers to be able to access their favorite events, artists and performers on nearly any screen.