StubHub, the world’s largest ticket marketplace, and Vox Media, a leading new media company and home to eight distinct brands, today announced a joint content partnership, establishing StubHub as the official ticketing partner of Vox Media. This collaboration integrates the StubHub brand into Vox Media’s SB Nation and Eater, to inspire audiences to explore the world of live sports and entertainment experiences.
The customized partnership allows StubHub to provide informative and valuable resources to audiences that are already engaged with related content on SB Nation, Vox Media’s sports brand, and Eater, Vox Media’s dining and nightlife brand. For example, audiences consuming sports content on SB Nation can now easily find and buy tickets for an upcoming game through the integrated StubHub portal, and Eater’s audiences can engage with customized Heatmaps for 22 cities, to choose an Eater-recommended restaurant near a performance venue for a pre-show dinner reservation.
“StubHub believes in connecting people to inspiring event experiences and Vox Media was a natural fit for us: audiences on SB Nation and Eater are already engaged with experience-driven content, like tomorrow’s football game or tonight’s dinner reservation,” said David Pierotti, Head of Media & Distribution for StubHub. “By integrating StubHub into that content as the official ticketing partner of Vox Media, we’re giving consumers new options to enhance their love for sports and other events, and making it easy for them to explore relevant experiences.”
“Vox Media is constantly looking for new ways to elevate our brand partnerships and create custom integrations that align with our audiences’ interests,” said Mike Hadgis, Vice President of Brand Partnerships and Revenue, Vox Media. “We worked with StubHub to seamlessly integrate their brand across SB Nation and Eater, adding value for our audiences. Now, the millions of people who visit SB Nation and Eater each month have easy access to live events, while they’re looking at sports scores or researching restaurants in their city.”
Details of the StubHub and Vox Media partnership include:
- StubHub integration into SB Nation: The fastest growing sports-media brand now features StubHub in its Navigation Bar and individual sports sections (NFL, NBA, MLB, NHL), and embeds an interactive StubHub ticket widget into more than 300 individual team sites and schedule pages, giving sports fans direct access to their favorite events.
- A first-of-its-kind StubHub integration into Eater Heatmaps: The go-to resource for food, drink, and restaurant obsessives, Eater now highlights one StubHub venue in each of its 22 featured cities, showcasing upcoming events at that venue and highlighting the best places to eat and drink in the surrounding area.
- A more personalized brand experience for consumers: Utilizing Vox Media’s custom high-impact advertising units and Concert, Vox Media’s premium audience marketplace, StubHub can now geo-target users to surface relevant real-time events, granting consumers access to local games, concerts and shows.