Super Bowl LI and 2017 NFL Playoffs Ticket Demand and Prices on StubHub – January 18th, 2017

After the NFL Divisional Round games this weekend, we are now down to four teams and a “home state” Super Bowl is officially out of play. The Steelers, Packers, Falcons, and Patriots will face off in their respective conferences in the AFC and NFC Championship games this Saturday, January 22nd. We have seen significant demand from the Atlanta market as the Falcons home game this weekend is on pace to be the highest selling Falcons game we’ve ever had on StubHub in terms of tickets sold. Also, the Georgia market is now ranked above Massachusetts in Super Bowl ticket sales.

As we get closer to Super Bowl LI, it’s no surprise ticket sales on StubHub have gone up by 41% compared to last week, in terms of total ticket sales. Even with a “home state” Super Bowl off the table with the Texans and Cowboys eliminations last weekend Super Bowl ticket sales from Texas continue to climb by 27% compared to last week.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017.

Cheapest Ticket Available for Super Bowl LI right now is $3,295.

Super Bowl LI tickets have sold in the range of $3,185 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,222 to $16,876.

At this time last year, Super Bowl 50 Average Ticket Price was $5,589 and it eventually went down to $4,512. The Average Ticket Price to date for Super Bowl LI is $5,183, down nearly 8% from this time last year.

Super Bowl Average Ticket Price History:

Super Bowl 50 (2/7/16 Panthers vs Broncos): $4,512
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516
Super Bowl XLVII (2/3/13 Ravens vs 49ers): $2,525

Where are sales coming from? There have been purchases made in 8 unique countries from as far as Australia, South Africa, and the UK. Due to the location and proximity to our southern neighbor, it is no surprise that after the U.S., Mexican buyers make up about 7% of overall sales.

Top 5 Super Bowl LI Buyers:

SB BUYERS 1-17-17.png
Before this week, there were no Super Bowl ticket sales coming from Missouri and this week sales spiked from the area accounting for 4% of total ticket sales landing the state in 3rd place on the top 5 buyers chart. We will have to wait and see if this buying trend continues with the Chiefs elimination in the NFL Divisional Round game.

Looking forward to this Saturday at the AFC and NFC Championship games, there is currently more overall demand for the AFC championship.

AFC/NFC Championship Games (1/22)


Average Ticket Price (ATP)

Most Expensive Ticket Sold Cheapest Ticket Sold to Date Cheapest Ticket Available

Tickets Available on StubHub

NFC Game: Falcons vs Packers


$1,695 $150 $295


AFC Game: Patriots vs Steelers






NFC Championship: Falcons vs Packers at the Georgia Dome in Atlanta, GA

  • Average Ticket Price is up 28% compared to last week
  • Largest Selection of Tickets Available on StubHub at 9,593 left
  • Demand is up 1151% from last week

AFC Championship: Patriots vs Steelers at Gillette Stadium in Foxborough, MA

  • Average Ticket Price is up nearly 30% compared to the AFC Championship last year (Patriots vs Broncos) in Denver
  • Buyers from 13 unique countries have purchased tickets to the game on StubHub from as far as Australia, UK, and Japan

*Demand in terms of total ticket sales on StubHub

For more information, speculation, and commentary on the Super Bowl – or any other event – reach out to

If you want to check out the update from last week on January 11th

Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

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