Super Bowl LI Ticket Demand and Prices – January 25th, 2017

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We’ve made it! We’re less than two weeks out from the Falcons/Patriots showdown at Super Bowl LI. This marks the first time in 18 years the Falcons have made it this far and got there by a landslide NFC Championship victory against the Packers at their last football game ever in the Georgia Dome. The Patriots moving forward to play in their ninth Super Bowl is remarkable as well, making them one of the most successful franchises in NFL history. We’ll see if Tom Brady and coach Bill Belichick will be able to say they have won five Super Bowl titles.

The least expensive ticket available on StubHub has dropped 15% compared to last week. As more inventory starts coming into the market, we’ll see if this trend holds.

We’re also starting to see each contender’s market get more involved, with 14% of sales coming from Georgia and buyers from Massachusetts nearing in at 13% of sales. Expect those numbers to increase this week as more buyers start to figure out their travel plans.

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th


Below are the updated Super Bowl LI numbers. We’ll be updating these numbers regularly as we get closer to the big game.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017

Least Expensive Ticket Available for Super Bowl LI right now is $2,800

Super Bowl LI tickets have sold in the range of $2,600 to $15,432. Last year at the time, Super Bowl 50 ticket page was between $1,222 to $27,983.

  • Most expensive ticket purchased to date was for $15,432 in the Lower Prime section
  • Least expensive ticket purchased to date was for $2,600 in the Upper Corner section

The Average Ticket Price to date for Super Bowl LI is $5,089, down nearly 8% from this time last year.

Super Bowl Average Ticket Price History: 
Super Bowl 50 (2/7/16 Panthers vs Broncos): $4,512
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516
Super Bowl XLVII (2/3/13 Ravens vs 49ers): $2,525

Where are sales coming from? There have been purchases made in 14 different countries. After the U.S., sales from Mexico and Canada make up 7% of total ticket sales.

Top Super Bowl LI Buyers by State: 
Texas: 23%
Georgia: 14%* demand is up +1571% compared to last week 
Massachusetts: 13% demand is up +1501% compared to last week
California: 5%
Florida: 4%
*After the Falcons’ exciting win at the NFC Championship, tickets purchased from fans in the Atlanta area have spiked 1049% compared to last week, putting Georgia in #2 in the top buyers by state.

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston.

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