Super Bowl LI Ticket Demand and Prices on StubHub – February 1, 2017

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We’re now five days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 3% from yesterday to $4,284, which is down 14% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is also up by 14% compared to this time last year, which is probably a result of overall lower ticket prices this year.

As more fans make Super Bowl travel plans, it looks like New Yorkers are trying to warm up by heading south this weekend. Sales from New York have spiked 26% from yesterday, surpassing ticket purchases made by fans in Florida. Since yesterday, there has also been an 11% increase in ticket purchases from international buyers. Buyers in Italy and Germany just purchased tickets to Super Bowl LI, rounding out the list of now 20 countries that have reported ticket purchases.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.9% of total sales. After the U.S., sales from Mexico and Canada make up 6.5% of total ticket sales.

Top 5 Super Bowl LI Buyers by State 2/1:
Texas: 20%
Massachusetts: 15.3%
Georgia: 13.6%
California: 6.5%
New York: 4.6% *Largest spike in sales up 26% from yesterday surpassing ticket purchases made from Florida (4.3% of ticket sales)

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,284, down nearly 14% from this time last year for Super Bowl 50.

Least Expensive Ticket Available for Super Bowl LI right now is $2,100 in the Upper Corner section.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

StubHub B-Roll for Super Bowl LI Tickets:

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

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