Super Bowl LI Ticket Demand and Prices on StubHub – February 4, 2017

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Tomorrow is the big day we’ve been waiting for!

As we shy less than 24 hours from the Patriots/Falcons showdown, the average ticket price for Super Bowl LI has dropped a bit from yesterday to $4,078, which is down 14% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 25% compared to this time last year.

International interest for Super Bowl LI continues climb. Today, a buyer from Thailand purchased four Super Bowl LI tickets, rounding out the list of now 22 different countries that have reported ticket purchases on StubHub.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.3% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 14.75%
Georgia: 14%
California: 7.3%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,078, down 14% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – Day before game
2016 Super Bowl – $4,747
2015 Super Bowl – $3,670
2014 Super Bowl – $2,615
2013 Super Bowl – $2,768

Least Expensive Ticket Available for Super Bowl LI right now is $2,500 in the Upper End Zone.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 3rd
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

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