StubHub, the world’s largest ticket marketplace, and Bleacher Report, the social voice of sports, today announced a multi-year, cross-platform content partnership with StubHub serving as the official event ticketing partner of Bleacher Report in the U.S.
StubHub will be integrated into Bleacher Report’s website and popular Team Stream mobile app, connecting Bleacher Report’s passionate millennial fan base to StubHub’s global inventory of live events. This will provide fans who are already consuming Bleacher Report’s award-winning sports content with direct links to tickets on StubHub to easily find and buy tickets for upcoming events.
“StubHub selected Bleacher Report as our new sports-focused content partner because of their highly engaged, socially savvy, and participatory audience,” said StubHub Head Global Media and Distribution David Pierotti. “Bleacher Report connects with the next generation of sports authorities in a way that complements StubHub’s position as the leading platform for people who embrace the connection only offered by live experiences.”
Rich Calacci, Chief Revenue Officer of Bleacher Report, added: “Bleacher Report is a millennial brand that celebrates sports culture and seeks to make sports fun and entertaining. StubHub, a company whose mission is to connect people to inspiring event experiences, is a perfect partner in that regard, and will make it easier for our engaged online and mobile audiences to experience the sports events that matter to them.”
The partnership is effective immediately, and the integration with StubHub has initially rolled out to various pages within the Bleacher Report property on desktop and mobile. StubHub link integration on the B/R app is expected to launch shortly.
The Bleacher Report-StubHub partnership is a natural fit for two brands that put fans at the center of the experience and are driving innovation within mobile and social to meet the demand of younger audiences. Bleacher Report consistently ranks as one of the top publishers on social media in terms of engagement and Bleacher Report’s Team Stream mobile app is the fastest-growing app among all sports apps. StubHub apps for Android and iOS, including Apple Watch and Apple TV, are powerful ways for consumers to explore upcoming live events and purchase anytime, anywhere.