StubHub, the world’s largest ticket marketplace, launched an enhanced suite of tools for ticket sellers in North America, including a new price setting recommendation tool dubbed “pricing assistant,” making the process to sell tickets easier and more successful than ever before.
The new pricing assistant tool is now live within StubHub’s simple and guided step-by-step ticket listing process, in which sellers are informed about how to set pricing based on the best chance of making a sale, with the capability to easily adjust list prices and respond to the market dynamics with a few clicks, on any device – on the StubHub mobile app or desktop – anytime, anywhere.
“Our new seller tools are part of StubHub’s strategic journey to develop the simplest and most intuitive ticket listing and successful selling process for our customers,” said StubHub General Manager of North America Perkins Miller. “Pricing assistant and the tools supported within it are part of StubHub’s mission to innovate with technology to ultimately enable fans to connect with others and the live events they love.”
The pricing assistant tool uses algorithms based on the industry’s most sophisticated data from StubHub’s 15-year history, merging seat and section pricing data, recent transactions for listings of similar value and event type, plus current market activity.
Accompanying the new price recommendation tool are email alerts – and coming soon, push notifications – to help sellers quickly respond to the market and adjust pricing to increase their chance of selling tickets.
Finally, other developments to make the selling process even easier include a new seller landing page, now live with how-to-list-your-tickets instructional videos, as well as updated map and market activity pages within the sell flow process, providing sellers the most thorough and transparent view of ticket pricing and market value to better inform the entire listing process.