Travelers Can Explore Top Music and Sports Events in the 17 Countries Most Visited By Americans to Personalize their Summer Itineraries with Once-In-A-Lifetime Experiences

  • Canada, UK, Spain, Mexico and France are the Top Countries for Ticket Buyers
  • Top Events Include Wimbledon Championships, Melt Music Festival and Rock in Rio

 July 17, 2017   (San Francisco, CA) – Today, on 7/17/17, StubHub, the world’s largest ticket marketplace, releases a list of top events to experience while traveling abroad this summer:  “17 in 17.” The 17 in 17 tool empowers summer travelers to build personalized live event itineraries in the 17 countries most visited by American ticket buyers, whether they have a destination in mind or are hoping to discover a new, unique event to experience abroad.


How it works: After selecting their country of origin and preference for music or sports events (or both), users will receive an itinerary outlining the top events in the top 17 countries. From there, users can tailor the itinerary to even more specific music or sports preferences.


“There has been an uptick in American ticket buyers purchasing tickets to events abroad,” said Jessica Erskine, Head of Entertainment Communications for StubHub. “More and more, we are seeing travelers adding live events to their itineraries and travel research checklists alongside top sites and restaurants. Attending a one of a kind music festival, local sporting match or cultural festival offers a unique way to experience a new destination like a local, with locals.”

Top Events in American’s Top Five Favorite International Destinations
Now through the fall solstice, September 22  

  1. Canada
  2. United Kingdom
  3. Spain
  4. Mexico
  5. France

International Events Trending with Americans this Summer

  • Shambhala Music Festival (8/11-8/14): More Americans (58%) purchase tickets for this Canadian music festival than Canadians, who make up 40% of ticket sales. Buyer from 17 different states have purchased tickets to the electronic music festival, featuring acts like beats antique, Boys Noize and The Gaslamp Killer.
  • El Clasico (8/12 and 8/15): This soccer match between Real Madrid and Barcelona in Spain is one of the most sought after tickets in the sporting world. Apart from Spanish buyers, Americans have bought the most tickets to the first match in Barcelona, contributing to 18% of tickets sold. The two teams face off again on August 15th in Madrid.

Visit today to get a personalized live event itinerary to inspire your travels for what remains of this summer and share it with your friends. Don’t stop at 17, StubHub offers access to unique and unforgettable live events in 48 countries across the globe.


At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit or follow @StubHub on Twitter, Facebook and Instagram or

Full List of Top Events in Each of the 17 Top Destinations

Music Events

  1. Canada Justin Bieber at Rogers Centre (9/5-9/6)
  2. United Kingdom Celine Dion at O2 Stadium (7/29- 7/30)
  3. Spain Arenal Sound 2017 (8/1)
  4. Mexico Alejandro Fernández at Auditorio Nacional (9/8)
  5. France Lollapalooza Paris at Hippodrome de Longchamp (7/22-23)
  6. Italy Luciano Pavarotti 10th Anniversary at Arena di Verona (9/6)
  7. Germany Wacken Open Air at W.O.A, Haupstraße 47 (8/4)
  8. Brazil Rock in Rio at Parque dos Atletas (9/16)
  9. Japan Ultra Japan 2017 at Tokyo Odaiba Ultra Park (9/17)
  10. South Korea Tomorrowland South at Incheon Munhak Stadium (7/29)
  11. Colombia Cirque du Soleil at Parque Salitre Mágico (Dates throughout the summer)
  12. Chile Cirque du Soleil at Movistar Arena (7/19)
  13. Netherlands Metallica at Ziggo Dome Amsterdam (9/4)
  14. Thailand Oh Wonder at DND Club (8/1)
  15. Sweden Håkan Hellström at Ullevi Stadium (7/29)
  16. Switzerland Paleo Festival at Paléo Arts et Spectacles (7/18-7/23)
  17. Australia Kehlani Sydney at Big Top Luna Park (8/31)

Sporting Events

  1. Canada Toronto Blue Jays at Rogers Centre (Dates throughout the summer)
  2. United Kingdom Cricket – England vs. South Africa (7/14-7/31)
  3. Spain Barcelona vs Real Madrid Super Copa España at Camp Nou (8/12)
  4. Mexico América vs Chivas Liga MX at Estadio Azteca (9/23)
  5. France France vs Netherlands World Cup Qualifiers at Stade de France (8/31)
  6. Italy F1 Monza at Autodromo Nazionale di Monza (9/1-3)
  7. Germany Audi Cup at Allianz Arena (8/2)
  8. Japan Sumo Wrestling Tournament 2017 at Aichi Prefecture Gymnasium (Dates throughout the summer)
  9. Colombia Colombia v Brazil at Estadio Metropolitano Roberto Meléndez (9/5)
  10. Chile Chile vs Paraguay at Estadio Monumental (8/31)
  11. Netherlands Netherlands v Bulgaria at Amsterdam Arena (7/23)
  12. Sweden Grand Prix Sweden 2017 at Friends Arena (7/23)
  13. Switzerland Switzerland v Andorra at Kybunpark (8/31)
  14. Australia Australia v Zealand – Four Nationa Rugby at ANZ Stadium (8/19)
  15. Portugal S.L. Benfica Soccer Games at Estadio da Luz (Dates throughout the summer)
  16. Austria Moto GP Austria at Red Bull Ring (8/13-8/15)
  17. Poland Grand Prix of Poland 2017 (8/26)


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