StubHub’s 2017 College Football Season (NCAAf) First Look

NCAAF Title

College football starts back up this weekend with some heated rivalries facing off after years apart, the most popular college football opener in recent history, and Wolverines fandom pre-season enthusiasm at an all-time high. StubHub compiled a first look into what the 2017-2018 college football season has in store:

  • Opening Weekend Games
  • The New Rankings
  • Trending Teams
  • Clash of the Conferences
  • Most In-Demand College Football Games

AND WE’RE OFF: A LOOK AT OPENING WEEKEND GAMES

Top Five College Football Games on Opening Weekend:

  1. Chick-fila-A Kickoff: FSU v Alabama on 9/2, $845 (Average Ticket Price)
  2. Advocare Classic: Michigan v Florida on 9/2, $259
  3. West Virginia v Virginia Tech on 9/3, $168
  4. Advocare Texas Kickoff: BYU v LSU on 9/2, $138
  5. Maryland at Texas on 9/2, $122
Ranked by highest amount of ticket sales to date for college football opening weekend on StubHub

1) FSU v Bama: The Most Popular College Football Opener In Recent History

  • It’s been 10 years since these teams last met, and it’s the most in-demand college football game
  • Sales are up 266% compared to last year’s Chick-Fil-A Kickoff game (North Carolina v Georgia)
  • Sales are up 34% compared to the Advocare Classic: Michigan v Florida, #2 most in-demand college football opener and game overall
  • More FSU fans traveling to Atlanta for the game
  • Buyer geo data (% of where sales are coming from)
    1. FL – 28%
    2. GA – 20%
    3. AL – 19%
    4. NC – 6%
    5. TX – 5%

2) Advocare Classic: #1 Selling Michigan v Florida

  • #2 Most In-Demand Opening Weekend Game and College Football Game Overall
  • More Florida fans are traveling to Arlington, TX for the game
  • Buyer geo data (% of where sales are coming from)
    1. TX – 33%
    2. FL – 24%
    3. MI – 8%
    4. CA – 5%
    5. IL – 3%

3) West Virginia v Virginia Tech

  • #1 Most Anticipated ACC Matchup
  • More Virginia fans are traveling to Landover for the game
  • Buyer geo data (% of where sales are coming from)
    1. VA – 48%
    2. WV – 16%
    3. MD – 10%
    4. NC – 4.3%
    5. PA – 4.2%

4) Advocare Texas Kickoff: BYU v LSU

  • More LSU fans are traveling to Houston, ticket sales from Louisiana nearly quadruple those coming from Utah
  • Buyer geo data (% of where sales are coming from)
    1. TX – 44%
    2. LA – 33%
    3. UT – 9%
    4. CA – 2%
    5. MS – 1.5%

5) Maryland at Texas

  • It’s no surprise due to location and popularity of the sport that Texan buyers are purchasing the most
  • Buyer geo (% of where sales are coming from)
    1. TX – 61%
    2. NY – 7%
    3. MD – 5%
    4. NJ – 4.6%
    5. CA – 3.5%

THE NEW RANKINGS

StubHub compared the top rated teams based on Amway Coaches Poll Top 25 poll released on 8/3/17 to the most in demand teams with the highest ticket sales.

Rank_vs_Sales_NCAAf 8-13


TRENDING TEAMS

Mighty Michigan

  • Michigan is the #1 most in-demand team on StubHub pre-season for the 4th year in a row (despite being ranked #9 pre-season)
  • Demand for Michigan is up 21% compared to last year
  • Michigan is playing in the three of the top ten NCAAF games

Michigan’s Top Three Most Anticipated Matchups:

  1. v Ohio State on 11/25, $397 (Average Ticket Price)
    • #1 Best Seller for the Big Ten – “The Game” for the conference and one of the longest rivalries in college football
    • #5 Most In-Demand College Football Game Overall
  2. at Penn State on 10/21, $313
  3. v Michigan State on 10/7, $256
  • Most affordable home game: v Rutgers on 10/28, $83
Based on Michigan’s home & away game ticket sales on StubHub

Clemson Climbs

  • Clemson is the #10 most in-demand college football team overall and #2 in the ACC (despite being ranked #5 pre-season)
  • Demand for the team has grown consecutively the last four years and ticket sales are up 62% over last year

Clemson’s Top Three Most Anticipated Matchups:

  1. v Auburn on 9/9, $234 (Average Ticket Price)
  2. v FSU on 11/11, $286
  3. v Boston College on 9/23, $129
  • Most affordable home game: v Citadel on 11/18, $74
Based on Clemson’s home & away game ticket sales on StubHub

Virginia Tech Triumphs

  • Virginia Tech is the #8 most in-demand college football team overall and #1 most in-demand ACC team outselling Clemson by 17% (despite being ranked #22 pre-season)
  • Demand for the team is up 180% compared to last year, the largest jump in ticket sales of the top 10 in-demand teams

Virginia Tech’s Top Three Most Anticipated Matchups:

  1. v West Virginia (in Landover, MD) on 9/3, $171
  2. v Clemson on 9/30, $255
  3. v Old Dominion on 9/23, $84
  • Most affordable home game: v Delaware on 9/9, $66
Based on Virginia Tech’s home & away game ticket sales on StubHub

CLASH OF THE CONFERENCES

Let’s take a look at demand history and what’s ahead for the Power Five Conferences…

NCAAF_CONFERENCE_HISTORY 8-12

The Big Ten is the #1 Best Selling Conference

  • Most In-Demand Conference for the fourth consecutive year out of the Power Five Conferences, the Big Ten currently outsells the SEC by 11%
  • The Big Ten also dominates the most in-demand team list having four teams make it (#1 Michigan, #4 Penn State, #5 Ohio State, #9 Wisconsin)

 Top Three Big Ten Teams:

  1. Michigan Wolverines
  2. Penn State Nittany Lions
  3. Ohio State Buckeyes

Top Five Most In-Demand Big Ten Games:

  1. Ohio State at Michigan on 11/25, $397
  2. Michigan at Penn State on 10/21, $313
  3. Oklahoma at Ohio State on 9/9, $426
  4. Pittsburgh at Penn State on 9/9, $203
  5. Michigan State at Michigan on 10/7, $256
Based on the highest amount of ticket sales to date for Big Ten teams on StubHub

#2 SEC

Top Three SEC Teams:

  1. Alabama Crimson Tide
  2. Florida Gators
  3. Auburn Tigers

Top Five Most In-Demand SEC Games:

  1. LSU at Florida on 10/7, $110
  2. LSU at Alabama on 11/4, $402
  3. Alabama at Auburn on 11/25, $401
  4. Tennessee at Alabama on 10/21, $301
  5. Ole Miss at Alabama on 9/30, $221
Based on the highest amount of ticket sales to date for SEC teams on StubHub

#3 ACC

Top Three ACC Teams:

  1. Virginia Tech Hokies
  2. Clemson Tigers
  3. Florida State Seminoles

Top Five Most In-Demand ACC Games:

  1. West Virginia v Virginia Tech on 9/3, $171
  2. Miami at Florida State on 9/16, $216
  3. Auburn at Clemson on 9/9, $234
  4. FSU at Clemson on 11/11, $266
  5. Clemson at Virginia Tech on 9/30, $255
Based on the highest amount of ticket sales to date for ACC teams on StubHub

#4 Pac-12

Top Three Pac-12 Teams:

  1. USC Trojans
  2. Oregon Ducks
  3. UCLA Bruins

Top Five Most In-Demand Pac-12 Games:

  1. Texas at USC on 9/16, $193
  2. Nebraska at Oregon on 9/9, $325
  3. Texas A&M at UCLA on 9/3, $190
  4. Stanford at USC on 9/9, $95
  5. Notre Dame at Stanford on 11/25, $153
Based on the highest amount of ticket sales to date for Pac-12 teams on StubHub

#5 Big 12

 Top Three Big 12 Teams:

  1. Texas Longhorns
  2. TCU Horned Frogs
  3. Oklahoma Sooners

Top Five Most In-Demand Big 12 Games:

  1. SMU at TCU on 9/16, $72
  2. Maryland at Texas on 9/2, $128
  3. Texas at TCU on 11/4, $133
  4. Oklahoma State at Texas on 10/21, $104
  5. Oklahoma at Oklahoma State on 11/4, $257
Based on the highest amount of ticket sales to date for Big 12 teams on StubHub

Lastly, these are most anticipated match-ups for the upcoming season…

FSU and Alabama face off for the fourth time since 1965, the last time being a Seminole win in 2007, coming in as the #1 most in-demand game this season. Will Michigan win come opening weekend making the history between Florida 4-0?

Georgia fans are willing to travel the furthest to make it to the Georgia Notre Dame game and are more excited about this game than games in their home state. Formally known as the “The Game” for the Big Ten conference, the longstanding rivalry between Ohio State and Michigan is the furthest away yet comes in at #5 most in-demand game. Come early October, Pittsburgh and Penn State renew their dormant rivalry and we find out if Michigan continues to dominate the series or if Michigan State will bounce back from last year.

NCAAF_TOP_GAMES_Stubhub 8-12

Top Ten College Football Games:

  1. Chick-fil-A Kickoff: FSU v Alabama on 9/2, $845 (Average Ticket Price)
  2. Advocare Classic: Michigan v Florida on 9/2, $259
  3. Georgia at Notre Dame on 9/9, $660
    • Georgia fans have purchased more tickets to this game than Notre Dame fans and more than any other game in their home state
    • Buyer Geo (% of where sales are coming from)
      1. Georgia – 60%
      2. Illinois – 5%
      3. Florida – 4%
      4. Pennsylvania – 3.5%
      5. South Carolina – 3.2%
      6. Indiana – 2.8%
  1. LSU at Florida on 10/7, $110
  2. Ohio State at Michigan on 11/25, $397
  3. Michigan at Penn State on 10/21, $313
  4. Oklahoma at Ohio State on 9/9, $426
  5. Pittsburgh at Penn State on 9/9, $203
  6. Michigan State at Michigan on 10/7, $256
  7. Texas at USC on 9/16, $193
Based on the highest amount of ticket sales to date for college football games on StubHub

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