StubHub’s NFL 2017/18 Season Preview

The 2017/18 NFL season kicks-off soon, featuring a record-selling opener that will see defending Super Bowl LI champions New England Patriots face the Kansas City Chiefs at Gillette Stadium.  Below StubHub looks at ticket sales trends and demand across teams and rivalries for the upcoming season.

 

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Dallas Cowboys Are Once Again the Most in-Demand Team Based On Overall Ticket Sales

While the reigning Super Bowl Champions, Patriots, are gaining momentum in demand at #2 having seen a 44% rise in ticket demand on StubHub over the last three seasons – from 2014 to 2016, Dallas maintains the #1 spot on the list of most in-demand teams when it comes to sales for this season so far, accounting for 12% of all NFL ticket sales this season on StubHub.

  • Cowboys and Patriots hold a significant lead over other teams when it comes to total ticket sales this year.  Dallas has a 105% lead and New England has a 46% lead in ticket sales over #3 team, Green Bay.
  • Chicago Bears are picking up traction, following a slump in demand versus other teams over the last few years, landing at #10 for the first time since 2014 holding a 10% lead in sales over last year’s #10 ranked team, Seattle Seahawks.

 

TRENDING MATCHUPS

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  • The Cowboys play in half of the season’s most in-demand games showing the consistency in the team’s draw.  The frequency with which the Patriots and Packers show up in the top list also shows a consistency for these teams.
  • For the second year in a row, New York Giants vs. Dallas Cowboys is the #1 selling NFL game on StubHub – this time, in Dallas. The matchup currently has 8% more sales than game #2 and 150% more sales than game #10.

TRENDING TEAMS

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  • Minnesota Vikings top the list of teams that saw the highest growth in sales on StubHub last season compared to 2014, with a  129% in total sales in that time (three-season growth).  This could also be driven by the interest in the newer stadium, which will be hosting the Super Bowl, too.
    • What’s more, fans can now catch the two teams that saw the highest growth in sales between the 2014-2016 seasons, the Vikings and the Rams, on StubHub at a lower average price than last year.
    • The top selling home game for the team is currently the game against the Packers on Oct 15, with an average ticket price of $274 on StubHub. It is currently the #13 best-selling matchup this season.
    • The most affordable home game is currently the game against the Rams on Nov. 19 with an average ticket price of $130 on StubHub, the least expensive among StubHub’s top trending teams.

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  • The Patriots popularity continues to grow, taking the #2 most in-demand team on StubHub this year – up from #3 last year – and seeing a 44% increase in sales from 2014 to 2016.
    • The team’s recent success is making them an in-demand ticket – the average ticket price for New England home-games has increased by nearly 70% from the 2016 regular season.
    • The top selling home game for the Patriots this season is currently the season opener against the Chiefs on Sep 7 which is the #3 best-selling matchup and by far the best-selling home opener in recent years on StubHub.
    • The most affordable home game is currently the game against the Buffalo Bills on Dec 24, with an average ticket price of $248 on StubHub.

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  • The Chargers are settled into their new Los Angeles home, StubHub Center, and games offer a historic opportunity to catch the first season and see favorite NFL teams in an intimate setting, putting them in a top-five placement at #4 of teams with the most home-state fans.
    • The top selling home game for the Chargers is currently the game against the Eagles on Oct 1, with an average ticket price of $291 on StubHub.
    • The most affordable home game is currently the game against the Browns on Dec 3, with an average ticket price of $144 on StubHub.

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  • The Steelers have been gaining popularity and are currently the #4 most in-demand team this season. This is the highest they’ve ranked in comparison to other teams since 2009.
    • The team is also featured among the top trending teams at #3 with a 98% growth in demand over the last three seasons.
    • The top selling home game for the Steelers this season is currently the game against the Vikings  on Sep. 17, with an average ticket price of $287 on StubHub.
    • The most affordable home game is currently the game on Oct. 8 against the Jaguars, with an average ticket price of $223 on StubHub.

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  • The Falcons see growth in demand since last season.
    • The team has seen the highest increase in average ticket price among all NFL teams from 2016 to 2017, likely driven by a recent Super Bowl appearance.
    • The top performing home game for the Falcons is currently the game against the Packers on Sep. 17, with an average ticket price of $365 on StubHub.
    • The most affordable home game is currently the game on Nov. 26 against the Buccaneers, with an average ticket price of $162 on StubHub.

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  • The Giants play in the best-selling  game so far this season against the Cowboys in Dallas.  
    • The top selling home game for the team is currently the game against the Chargers on Oct. 8 with an average ticket price of $224 on StubHub. Ticket sales, however, do not even come close to last season’s top performing home game against the Cowboys, which boasted the highest sales among all NFL regular season matchups in 2016.
    • The most affordable home game for the Giants is currently the game against the rams on Nov. 5, with an average ticket price of $187 on StubHub.

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  • The Packers are the #3 best-selling team on StubHub so far this year, an improvement of three ranks where they ended the 2016 season.
    • The team plays in two of the top-10 selling matchups this season, while last year they did not play in any of the top selling games.
    • The top selling game at home for the Packers is currently the game against the Ravens on Nov. 19 at an average ticket price of $226 on StubHub. This is nearly 40% more affordable than their best selling home game last season against the Cowboys.
    • The most  affordable home game is currently the game against the Buccaneers on Dec. 3, with an average ticket price of $207 on StubHub.

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  • The Raiders are seeing a steady increase in demand over recent years – moving up 15 ranks since the 2014 season.
    • The top selling home game for the Raiders  is currently the game against the Cowboys on Dec. 17 with an average ticket price of $369 on StubHub.
    • The most affordable home game is currently the game against the Ravens on Oct. 8,. with an average ticket price of $169 on StubHub.

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***DATA BACKGROUND***

***ALL DATA AND SALES OR DOLLAR FIGURES FOR THIS SEASON REPRESENT DATA AS OF THE DATE OF THE BLOG POST***.  

ANY “AVERAGE TICKET PRICE” REFERENCE REFERS TO THE AVERAGE PRICE OF TICKETS THAT ARE SOLD TO DATE (NOT OF LIVE LISTINGS ON STUBHUB).

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