StubHub, the world’s largest ticket marketplace, along with AXS, the leading platform in digital ticketing, have signed a multi-year agreement with the NHL’s newest expansion franchise, the Vegas Golden Knights facing off this season at T-Mobile Arena. The agreement names StubHub and AXS the co-exclusive secondary ticket partners of the Vegas Golden Knights. AXS will also be the club’s primary ticket partner.
“As the first major league sports franchise in Nevada, we’re proud to partner with StubHub and AXS to offer our fans a seamless buying experience,” said Todd Pollock, Vegas Golden Knights Vice President of Ticketing and Suites. “The integration between the AXS Flash Seats technology and StubHub will make it a streamlined process for our fans to buy and sell through these great marketplaces. Furthermore, the reduction of fraudulent tickets will ensure fans have peace of mind when they transact through either of our official marketplaces for Vegas Golden Knights home games.”
Through the partnership, Golden Knights season ticket holders will be provided the ability to buy and sell tickets on StubHub or AXS with a fully-integrated ticketing experience, allowing for tickets to be cancelled and reissued seamlessly between the platforms and providing tickets instantly upon purchase via the AXS or StubHub mobile apps.
“As the popularity of hockey continues to expand in the United States, so too does StubHub’s commitment to connecting fans to seeing it live and in-person,” said Lindsey Colli, StubHub Partnerships and Business Development. “We are thrilled to partner with AXS and the Vegas Golden Knights to offer the simplest and most sophisticated ticketing options to hockey fans that will make it easier than ever to support and experience the league’s hottest new club this fall.”
“This relationship only furthers our mission to make the fan experience more convenient, flexible and secure across every phase of the event lifecycle,” said Blaine LeGere, SVP of Business Development of AXS. “Coupling AXS Flash Seats, the industry’s number one identity-based digital ticket solution, to one of the most technologically advanced stadiums in the country in T-Mobile Arena, along with StubHub’s expansive platform is a perfect fit for the historic arrival of the Las Vegas Knights.”
In addition to the ticketing integration, StubHub and AXS will receive a portfolio of sponsorship and marketing assets, including social collaborations, plus digital and in-venue advertising and promotions at Golden Knights home matches.
StubHub and AXS are also the official secondary ticketing partners of T-Mobile Arena, where the Vegas Golden Knights play their home games.