StubHub’s NHL 2017/2018 Season Preview

The NHL season is setting up to be an exciting one, with the debut of the Vegas Golden Knights and the return of the New York Rangers to the highly-popular Winter Classic for the first time since 2014 to face the Buffalo Sabres. We at StubHub give you the first look into the most anticipated moments and ticket demand going into the 2017/18 NHL season…

TRENDING TEAMS

NHL_Rank_History

Newcomer Vegas Golden Knights are the #1 most in-demand team

  • The hype is real as the Golden Knights currently outsell the historically popular New York Rangers and Chicago Blackhawks by 96% and 135% respectively.

Capitals break into the top ten teams with huge jump in demand this season

  • With the extraordinary exception of the Golden Knights, the Washington Capitals are the breakout team heading into the season jumping to #8 position (#15 last season) in regards to the most in-demand NHL teams on StubHub.
  • The Capitals command the highest growth in ticket sales out of all teams, sales are up 152% compared to this time last year.

TRENDING MATCHUPS

Top NHL GAMES.png
Top 10 Most In-Demand NHL Games:

  1. Minnesota Wild at Detroit Red Wings on 10/5
  2. Pittsburgh Penguins at Vegas Golden Knights on 12/14
  3. Chicago Blackhawks at Vegas Golden Knights on 10/24
  4. Arizona Coyotes at Vegas Golden Knights on 10/10
  5. Pittsburgh Penguins at Chicago Blackhawks on 10/5
  6. Detroit Red Wings at Vegas Golden Knights on 10/13
  7. St. Louis Blues at Pittsburgh Penguins on 10/4
  8. Toronto Maple Leafs at Vegas Golden Knights on 12/31
  9. Winnipeg Jets at Vegas Golden Knights on 11/10
  10. Boston Bruins at Vegas Golden Knights on 10/15

MUST-SEE PLAYERS

Sidney Crosby’s star power resonates whether he’s home or away:

  • The Penguins have the #1 highest sales when it comes to games on the road
  • Sales for games where Penguins appear as visitors jump 80% from the average sales for the home teams across all Penguins road games

Alex Ovechkin and the Capitals on The Road:

  • Capitals come in as the #5 highest sale when they hit the road, showing the veterans have a draw whether they’re home or away

VEGAS GOLDEN KNIGHTS INAUGURAL YEAR

The Golden Knights, the new NHL expansion team, makes its home at T-Mobile Arena in Las Vegas and rounds out the league at a total of 31 teams. The fresh team also commands seven of the top-ten most in-demand NHL games – the team’s most anticipated game is also the #2 overall NHL game, still months away in December facing off against the Pittsburgh Penguins.

Viva Las Vegas, Nevada is well known as the mecca for partying, but with the heavy investments made recently in pro teams will the city shift to become a sports-lover’s paradise and boast the most diverse fan base?
GK MATCHUPS.png
Top 5 Most In-Demand Golden Knight Games:

  1. Pittsburgh Penguins at Vegas Golden Knights on 12/14
  2. Chicago Blackhawks at Vegas Golden Knights on 10/24
  3. Arizona Coyotes at Vegas Golden Knights on 10/10
  4. Detroit Red Wings at Vegas Golden Knights on 10/13
  5. Toronto Maple Leafs at Vegas Golden Knights on 12/31

Who are the fans buying Golden Knights tickets?

The excitement for the team is widespread across the U.S. based on home game sales StubHub sees:

  • A ticket buyer from all 50 states.
  • After Nevada (20%), ticket sales from California, Illinois, Pennsylvania, New York make up nearly 40% of ticket sales.
  • Rangers and Kings trail behind, having fewer states represented, but have the highest number of international buyers
  • Golden Knights already have buyers from 18 different countries.

RANGERS RETURN TO THE OUTDOOR SERIES IN THE NEW YEAR

The New York Rangers are no strangers to the outdoor series, having played four games – the most games out of any NHL team – since its official inception in 1991 against the Los Angeles Kings. These outdoor series veterans will face off against the Buffalo Sabres on the first day of 2018 for the 10th Winter Classic set to be held at Citi Field.

The Winter Classic game has historically been the most popular game in the outdoor series and the most in-demand game overall during the regular NHL season for the last four years (there were no outdoor games 2012-2013 NHL season). It’s still early, but this trend seems to hold and in its 10th time around, the Winter Classic is the most in-demand game out of the three outdoor games announced this season.

Will Buffalo redeem themselves from their loss and last appearance in the outdoor games back in 2008 against the Pittsburgh Penguins? Or will the Rangers continue their recent outdoor series winning streak? We’ll find out next year!

NHL_WINTER_CLASSIC_COMPARISON FINAL.png

#2 NEW YORK RANGERS

The New York Rangers popularity continues to be strong and steady with ticket demand up 4%:

  • The team boasts the #2 highest sales on StubHub so far this year
  • The team maintains the same position from last year, but for the first time in four years, they outsell the Chicago Blackhawks by a slight margin of 1.5%.

NHL_Rangers_games.pngTop 3 Most In-Demand Rangers Matchups:

  1. V Colorado Avalanche on 10/5
  2. V Montreal Canadiens on 10/8
  3. V Pittsburgh Penguins on 10/17

#3 CHICAGO BLACKHAWKS

The Chicago Blackhawks are another historically popular team on StubHub topping the list of best selling teams the last four seasons:

  • The team has seen the second largest drop in the overall average ticket price for regular season games from last year of 24%.
  • Penguins at Chicago is the team’s top-selling home game and the #5 best-selling game of the season across all NHL on StubHub.

NHL_Blackhawks_games.png
Top 3 Most In-Demand Blackhawks Matchups:

  1. V Pittsburgh Penguins on 10/5
  2. V Nashville Predators on 10/14
  3. V Columbus Blue Jackets on 10/7

#5 DETROIT RED WINGS

The Detroit Red Wings play in the best-selling game so far this season against the Minnesota Wild at home on October 5th:

  • For NHL pre-season games, the Red Wings are the #1 most in-demand team.
  • The league’s best selling pre-season matchup is when the team plays against the Boston Bruins on September 23rd.
  • Ticket sales for this game are nearly double those of the next top selling pre-season matchup, Philadelphia Flyers at New York Islanders on September 17th.
  • The team drops a position from last year to the #5 most in-demand team position even with a 65% demand increase, the second highest lift in sales out of the top teams after the Washington Capitals.

NHL_Red_Wings_Games.png
Top 3 Most In-Demand Red Wings Matchups:

  1. V Minnesota Wild on 10/5
  2. V Washington Capitals on 10/20
  3. V Columbus Blue Jackets on 11/11

#6 BOSTON BRUINS

Boston Bruins are the #6 most in-demand team on StubHub:

  • The Bruins outsell the Pittsburgh Penguins and Washington Capitals by 21% and 45% respectively.
  • The first match-up of the Bruins regular season is also their best selling – they face the Predators on October 5th.
  • Tickets are more affordable at this time based on a drop in the overall average ticket price of 14% from last year.

NHL_Bruins_Games.png
Top 3 Most In-Demand Bruins Matchups:

  1. V Nashville Predators on 10/5
  2. V Pittsburgh Penguins on 11/24
  3. V Buffalo Sabres on 10/21

#10 PHILADELPHIA FLYERS

The Philadelphia Flyers have made the list the last four years and land at #10 most in-demand team this year:

  • The team outsells the Los Angeles Kings, the #11 most in-demand team, by 20%.

FLYERS_Games.png
Top 3 Most In-Demand Flyers Matchups:

  1. V Washington Capitals on 10/14
  2. V Toronto Maple Leafs on 1/18/18
  3. V Edmonton Oilers on 10/21

#11 LOS ANGELES KINGS

Although the Los Angeles Kings don’t breakthrough to the top ten at this time, sales usually pick up come season start as the team has jumped its way into the top five best selling teams for the regular season the last four years:

  • The team is currently the #11 most in-demand team on StubHub.
  • The team has seen a slight lift in ticket sales of 2% and the average ticket price has dropped 11% compared to last year.

NHL_Kings_Games.png
Top 3 Most In-Demand Kings’ Ma
tchups:

  1. V Philadelphia Flyers on 10/5
  2. V Buffalo Sabres on 10/14
  3. V Toronto Maple Leafs on 11/2

CANADIAN TEAMS ON TOP

Toronto Maple Leafs are the best selling Canadian team and #4 most in-demand NHL team on StubHub:

  • The team outsells the Detroit Red Wings, the #5 most in-demand team, and fellow Canadian team, the Montreal Canadiens (#9 on the list), by 10% and 90% respectively.

NHL_Maple_Leafs_games.png
Top 3 Most In-Demand Maple Leafs Matchups:

  1. V New York Rangers on 10/7
  2. V Chicago Blackhawks on 10/9
  3. V Edmonton Oilers on 12/10

The Montreal Canadiens are the second best-selling Canadian team after the Maple Leafs and the #9 most in-demand NHL team on StubHub:

  • The top two selling games are against the fellow Canadian team on the list, the Maple Leafs, the game on October 14th being the more affordable based on a slightly lower average ticket price of $213.
  • Ticket sales for the team are up 10% from last year and this marks the fourth year the team has made the top ten team list.

Canadiens games.png
Top 3 Most In-Demand Canadiens Matchups:

  1. V Toronto Maple Leafs on 10/14
  2. V Toronto Maple Leafs on 11/18
  3. V Chicago Blackhawks on 10/10

***DATA BACKGROUND***

*ALL DATA AND SALES OR DOLLAR FIGURES FOR THIS SEASON REPRESENT DATA AS OF THE DATE OF THE BLOG POST

**ANY “AVERAGE TICKET PRICE” REFERENCE REFERS TO THE AVERAGE PRICE OF TICKETS THAT ARE SOLD TO DATE (NOT OF CURRENT LISTINGS ON STUBHUB).

For more context or questions surrounding this post, please feel free to reach out to the StubHub PR team at PR@Stubhub.com

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