This week, StubHub announced our partnership with Hockey 4 Youth, a charitable organization that brings the joys of hockey and the valuable life lessons of team sports to new Canadians and disadvantaged youth in Ontario and Quebec. StubHub’s grant of $30,000 (CAD) from the StubHub Foundation will help Hockey 4 Youth expand its services to new schools as well as support current programming costs such as equipment and ice time for their youth participants.
To launch the partnership, StubHub organized a special event in Toronto with Hockey 4 Youth that brought together an incredible array of hockey players. Olympic gold medal-winning hockey player Vicky Sunohara, Toronto Furies all-star Carlee Campbell, and UAE hockey superstar Fatima Al-Ali all participated to hand out equipment and take the ice with kids in the program. Some of the kids were taking the ice for the very first time.
StubHub believes Canadians should enjoy the sports they love. Hockey 4 Youth, which lets young people create meaningful connections with each other through team sports, is a natural partner. According to a report by the Institute of Canadian Citizenship, 71 per cent of new citizens have an interest in hockey but only one per cent will have an opportunity to play the game. Working together, StubHub and Hockey 4 Youth can help close this gap.
StubHub’s social good efforts focus on improving access and education for at-risk youth to music, arts, sports, and technologies. Since its inception in 2012, the StubHub Foundation and StubHub’s charitable giving have dedicated more than $4 million to support than 50 organizations globally.
Throughout the year, StubHub will be working with Hockey 4 Youth to both expand its program and raise its profile to help build its capacity in the long term.