StubHub, the world’s largest ticket marketplace, and Major League Baseball (MLB) today announced that they have reached a five-year renewal for StubHub to continue to serve as the Official Fan to Fan Ticket Marketplace of MLB.com and the 30 Major League Clubs. Terms of the agreement were not disclosed.
The renewal builds on the partnership that originally began in 2007. This new agreement will provide StubHub with an exclusive ticketing integration with MLB.com and the 30 clubs, providing baseball fans with a secure and seamless experience to buy and sell MLB tickets. The new deal also represents a renewed commitment to develop new ticketing technology, as well as to deploy 10+ years of combined data to enhance the ticketing and fan experience.
“Our long-standing partnership with MLB and the clubs has been marked by consistent and powerful innovation to best serve the fans,” said StubHub General Manager, North America, Perkins Miller. “With this investment, StubHub and MLB will continue to combine forces to enhance the game-day experience, as we work even more closely with our 30 club partners.”
“StubHub has been a valuable partner for our teams and their fans over the past decade, consistently demonstrating agility to adapt quickly in an ever-changing environment,” said Noah Garden, Executive Vice President, Business for Major League Baseball. “Their commitment to continue serving our teams and fans with a secure, reliable ticketing solution rooted in innovation remains a key ingredient for our partnership to deliver on its promise for the next five years.”
With the agreement, all MLB tickets will be fully integrated with the StubHub platform, providing fans the ability to resell and purchase tickets with confidence and ease. In addition to the ticketing integration, StubHub’s innovative technology also provides tools for customers, including pricing guidance for sellers and panoramic 360-degree virtual view-from-seats for buyers.
Through its partnership with MLB, StubHub will receive marketing and sponsorship benefits, including use of official MLB and club marks in various online, media and digital assets, plus outfield wall and home plate rotational signage at MLB venues.