Las Vegas Events Partners with StubHub as the Official Secondary and Fan-To-Fan Site of the Wrangler National Finals Rodeo

Three-year deal runs through 2021

LAS VEGAS – Las Vegas Events announced today that it has entered into an exclusive partnership with StubHub as the Official Secondary and Fan-to-Fan Site of the Wrangler National Finals Rodeo. The Wrangler NFR, the annual culminating event of the Professional Rodeo Cowboys Association, is held annually in Las Vegas at the Thomas & Mack Center. 

Through this partnership, which runs from 2019 – 2021, Wrangler NFR season ticket holders looking to sell tickets and rodeo fans will be able to use one trusted online fan-to-fan service to buy and sell tickets safely and securely via mobile or desktop. 

“The demand for the Wrangler NFR ticket has never been greater,” said LVE President Pat Christenson. “For more than 32 years, this rodeo has attracted sold-out crowds to the Thomas & Mack Center. The partnership with StubHub will allow our season ticket holders to sell their tickets through a safe and secure online marketplace, while also providing rodeo fans looking to purchase with a full-service outlet backed by award-winning customer care.”

As the leader in the ticket marketplace, StubHub offers a safe and secure option for listing and re-selling tickets, as well as a vast global network of potential buyers from the U.S., Canada, the U.K., Mexico, Spain, Japan and more. StubHub’s mission is to bring the joy of live to fans globally. In an increasingly digital world, StubHub gives fans access to the events to make memories they can only create in real life.

“StubHub is all about connecting fans to the live experiences that they love,” said Brian O’Malley, Head of Sports Partnerships & Business Development at StubHub. “We’re thrilled to partner with Las Vegas Events to provide rodeo fans with a secure, seamless ticket buying and selling experience.”

The partnership with StubHub is an extension of the relationship that Las Vegas Events has with Paciolan for the Wrangler NFR’s primary ticketing services. Paciolan’s relationship with StubHub provides a secure experience for buyers and sellers alike by integrating primary and secondary ticketing and guaranteeing valid tickets for fans. 

Known as the richest and most prestigious rodeo in the world, the Wrangler NFR attracts the Top 15 PRCA contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping and bull riding, plus barrel racing, to compete for a share of the $10 million purse and the coveted PRCA World Championship Gold Buckles. 

In 2018, the event had a total attendance of 169,171 over the 10 days of competition and has sold out more than 320 consecutive performances.

For more information on the Wrangler NFR, please visit or through social media at /LasVegasNFR and use #WranglerNFR. For the latest Pro Rodeo news and Wrangler NFR coverage, please visit or through social media at @PRCA_ProRodeo.

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