StubHub Names Olivier Ropars Vice President and Chief Marketing Officer

StubHub, the world’s largest ticket marketplace, named Olivier Ropars vice president and chief marketing officer, effective immediately.

Ropars joins StubHub with extensive global marketing experience after spending six years at eBay. Most recently, he was the head of global performance marketing where he was instrumental in helping to drive significant global growth over a three-year period. He started at eBay as the senior director of eBay’s European mobile shopping business.

“As a seasoned retail and e-commerce expert, Olivier will be key to building a global marketing engine to power StubHub’s continued growth and reach throughout the world,” said StubHub President Scott Cutler. “With extensive international experience and a proven ability to drive results, Olivier is the perfect fit for our organization as we innovate in our mission to connect fans to inspiring live event experiences across any screen – anytime, anywhere – worldwide.”

As an engineer with expertise in business, Ropars held various roles as a strategist and growth leader prior to eBay in the technology and retail sector, including McKinsey & Company and Motorola, Inc. He is a graduate of UTC Compiegne in France and earned an MBA from the Kellogg Graduate School of Management at Northwestern University.

StubHub Named Exclusive Ticketing Partner of CBS Sports Digital

StubHub, the world’s largest ticket marketplace, and CBS Sports Digital, announced a cross-platform content partnership making StubHub the exclusive ticketing partner of CBSSports.com, 247Sports and MaxPreps.

Direct ticket links to tickets on StubHub will be integrated into CBS Sports Digital’s multi-platform offerings for 247Sports, MaxPreps, CBSSports.com and the CBS Sports apps for mobile. CBS Sports Digital offers fans live and on-demand video, in-depth analysis, breaking news, scores and statistics. The cross-platform integration with StubHub will provide fans who are already consuming sports scores, news and analysis with a direct connection to easily find and buy tickets for upcoming events.

“As the home of some of the biggest events in sports, CBS Sports Digital expands StubHub’s access to meet consumers where they are, anytime, anywhere, to provide access to the live events that they love,” said StubHub Head Global Media and Distribution David Pierotti. “We’re thrilled to partner with and integrate with CBS Sports Digital and look forward to a creative collaboration.”

“We are pleased to announce StubHub as the exclusive ticketing partner of CBS Sports Digital,” said Senior Vice President and General Manager of CBS Sports Digital Jeff Gerttula. “Our partnership with StubHub offers CBS Sports Digital fans a simple and convenient way to get tickets to watch their favorite sports teams.”

The partnership is live, with links live throughout CBSSports.com’s desktop and mobile platforms, as well as 247Sports.com and MaxPreps.

StubHub Launches Enhanced Suite of Ticket Seller Tools

StubHub, the world’s largest ticket marketplace, launched an enhanced suite of tools for ticket sellers in North America, including a new price setting recommendation tool dubbed “pricing assistant,” making the process to sell tickets easier and more successful than ever before.

The new pricing assistant tool is now live within StubHub’s simple and guided step-by-step ticket listing process, in which sellers are informed about how to set pricing based on the best chance of making a sale, with the capability to easily adjust list prices and respond to the market dynamics with a few clicks, on any device – on the StubHub mobile app or desktop – anytime, anywhere.

“Our new seller tools are part of StubHub’s strategic journey to develop the simplest and most intuitive ticket listing and successful selling process for our customers,” said StubHub General Manager of North America Perkins Miller. “Pricing assistant and the tools supported within it are part of StubHub’s mission to innovate with technology to ultimately enable fans to connect with others and the live events they love.”

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The pricing assistant tool uses algorithms based on the industry’s most sophisticated data from StubHub’s 15-year history, merging seat and section pricing data, recent transactions for listings of similar value and event type, plus current market activity.

dialAccompanying the new price recommendation tool are email alerts – and coming soon, push notifications – to help sellers quickly respond to the market and adjust pricing to increase their chance of selling tickets.

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Finally, other developments to make the selling process even easier include a new seller landing page, now live with how-to-list-your-tickets instructional videos, as well as updated map and market activity pages within the sell flow process, providing sellers the most thorough and transparent view of ticket pricing and market value to better inform the entire listing process.

StubHub Becomes Title Sponsor for Cerezo Osaka vs. Sevilla FC in StubHub World Match 2017 in Japan

StubHub, the world’s largest ticket marketplace and global partner of Cerezo Osaka of the JLeague, will be the title sponsor for the “StubHub World Match 2017,” an international friendly Match featuring Cerezo Osaka versus La Liga’s Sevilla FC of Spain on July 17 in Osaka. The exhibition game is part of this summer’s JLeague International Series.

StubHub_wordmark_300x25“As StubHub expands globally, our partnerships in the Asia Pacific region are increasingly important, and we are thrilled to extend our relationship with Cerezo Osaka as the title sponsor when it hosts Sevilla FC this summer,” Kohei Okusa, StubHub Japan marketing manager.

The StubHub World Match 2017 will take place at Yanmar Stadium Nagai in Osaka, and details including kick-off time and tickets will be announced in the coming days.

The La Liga team has a long history of winning, dating back 120 years, including five UEFA Cups (most recently in 2016) and five Spanish Cups.

The match marks the first time StubHub as a title sponsor for a JLeague exhibition match.

StubHub to be Official Jersey Sponsor and Pre-sale Partner of Kitchee SC vs. Tottenham Hotspur May 26 at Hong Kong Stadium

StubHub, the world’s largest ticket marketplace, will be the official match pre-sale ticket partner of the Jockey Club Kitchee Centre Challenge Cup in Hong Kong on May 26, featuring Kitchee SC of the Hong Kong Premier League against the English Premier League’s Tottenham Hotspur. In addition to the pre-sale partnership, StubHub will also be Kitchee SC’s jersey sponsor for the match.

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The match will be one of the most popular sports events in Hong Kong this year, with the following players expected on the roster; Harry Kane, Christian Eriksen, Son Heung-Min, Dele Alli and Hugo Lloris. The match comes at the 20th Anniversary of the Hong Kong Special Administrative Region, where soccer is quickly growing in popularity across Asia.

The profits from the match will be donated in its entirety to the Kitchee Foundation for supporting the Jockey Club Kitchee Centre, contributing to the future development of Hong Kong football.

The exhibition match is on-sale now, with the pre-sale available at StubHub.hk.

WWE® and StubHub Announce Multi-Year Agreement

image003WWE (NYSE: WWE) and StubHub today announced they have reached a multi-year agreement, naming StubHub the company’s exclusive ticket resale marketplace for fans in the United States and Canada.  Through StubHub, WWE’s passionate fan base will have a trusted destination for buying and selling tickets for the most sought-after WWE events.

The agreement is in place in time for fans still looking for ticket options for WrestleMania® 33, which takes place this Sunday, April 2 at the Orlando Citrus Bowl.  In addition to WrestleMania 33, fans can also use StubHub to see ticket options for the 2017 WWE Hall of Fame Induction Ceremony at the Amway Center on Friday, March 31; NXT® TakeOver® at the Amway Center on Saturday, April 1; Monday Night Raw® at the Amway Center on Monday, April 3; and SmackDown® Live at the Amway Center on Tuesday, April 4.

“Our partnership with StubHub will give fans greater access to hundreds of WWE live events,” said Paul Levesque, WWE’s Executive Vice President, Talent, Live Events and Creative.  “StubHub will also provide our fans with exceptional customer service and a secure ticket resale marketplace just in time for all the events ofWrestleMania week in Orlando.”

“StubHub is thrilled to be WWE’s first-ever secondary ticket partner as we prepare for one of the biggest events of the year, WrestleMania, this weekend,” said StubHub General Manager, North America Perkins Miller. “WWE is one of the largest global brands for live events, commerce, and programming, and we look forward to providing their fans with the industry’s leading ticketing technology, exceptional customer service and our robust buying-and-selling marketplace throughout North America.”

The Los Angeles Angels Reach Agreement with StubHub to Become the Club’s Official Ticket Resale Marketplace

The Los Angeles Angels today announced a multi-year agreement with StubHub, designating the company as the official ticket resale marketplace of the Los Angeles Angels. The agreement enables StubHub to offer Angels fans a fully integrated ticketing solution and provide a seamless user experience.

“Our commitment to our fans is providing them with the best option to purchase verified secondary market tickets to Angels games,” said John Carpino, Angels Baseball President.  “StubHub provides our fans a best-in-class experience.”

With Angels tickets fully integrated with the StubHub platform, all Angels season seat holders and single-game ticket buyers can resell and purchase tickets with confidence and ease with the Angels’ safest and most secure way to transmit tickets. In addition to the ticketing integration, StubHub’s industry-leading technology also provides tools for customers, including pricing guidance for sellers and panoramic 360-degree virtual view-from-seats for buyers.

“We are thrilled to officially reunite with the Angels and its fans and expand our MLB club partnerships under our agreement with MLBAM,” said StubHub General Manager, North America, Perkins Miller. “With this partnership and integration, Angels fans will not only enjoy the most trusted fan protection in the industry, but also a ticketing experience rooted in ease and innovation that offers a superior mobile ticketing platform.”

All Angels tickets will be delivered as mobile tickets, available on both iOS and Android devices. Customers can post hard stock tickets for sale; upon being sold, those tickets will be converted to mobile format, and fans will use their smartphones for entry into the stadium.

Through its partnership with the Los Angeles Angels, StubHub will receive full marketing and sponsorship benefits, including in-stadium signage, marketing assets and integration with Angels season seat holder accounts on angels.com, allowing season seat holders to post their Angels tickets for sale on StubHub with ease.