StubHub Introduces New Skill for Microsoft Cortana to Make Event Discovery as Easy as Asking for Ideas

StubHub Skill for Cortana Builds on Success of the StubHub Chatbot for Skype and Leverages Entire Microsoft Bot Framework

 

SAN FRANCISCOMAY 11, 2017StubHub, the world’s largest ticket marketplace, today announced the launch of its new “Skill” for Microsoft Cortana, a voice assistant that helps consumers discover the live events and experiences they want to attend. The StubHub Skill for Cortana is the latest innovation in StubHub’s artificial intelligence (AI) portfolio, which also includes chatbots for Skype and Facebook Messenger.

 

To use the StubHub Skill, consumers with the Cortana assistant simply ask for live event ideas by saying, “Cortana, ask StubHub to find me something fun to do tonight,” “Cortana, ask StubHub to find baseball tickets next week,” or similar phrases related to live music, sports and theater. The StubHub Skill then takes consumers through a discovery process based on where they are, what they like, and when they are available, to connect them with ideas for live events.

 

“Think of the StubHub Skill for Cortana like a concierge that suggests what people can do based on their interests and what their friends are doing, in a natural, conversational, one-to-one experience,” said Mats Nilsson, head of product, UX and PMO for StubHub. “We believe the StubHub Skill for Cortana can help consumers get ideas for live events at the moment they’re inspired to go out, with minimal friction in the experience, as easily as talking with their friends.”

 

In building the StubHub Skill for Cortana, StubHub leveraged the Microsoft Bot Framework, and well as LUIS, Microsoft’s proprietary natural language processing (NLP) AI, and added a layer of inputs from a variety of StubHub sources to create the most conversational experience possible. StubHub engineers analyzed the results of the StubHub chatbot for Skype to understand people’s expectations and how their conversations evolved, and also tapped into a key StubHub differentiator – the face-to-face interactions between StubHub’s Last-Minute Services (LMS) team and their customers – to understand the types of conversations people have in real life about StubHub, and how the StubHub Skill for Cortana could simulate those.

 

About StubHub

At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.

StubHub recognized by CIO as one of the CIO 100 award winners

Honorees to receive award during CIO 100 Symposium & Awards Ceremony

 

MAY 1, 2017 – SAN FRANCISCO—IDG’s CIO today announced StubHub as a recipient of the 2017 CIO 100 honoree award. The 30th annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).

 

“Technology innovation and business value have always been at the heart of our CIO 100 awards, which honor the IT organizations thriving on the front lines of the digital revolution,” said Maryfran Johnson, Editor in Chief, CIO Events. “This year’s winning companies are outstanding examples of how IT leadership, business collaboration and customer engagement are shaping the future.”

 

“At StubHub, we know that the key to our customers’ happiness lies in continually innovating and enhancing every aspect of attending a live event,” said Marty Boos, StubHub CIO. “In order to satisfy this ambitious goal, we’re always looking for ways to expand our product and technology footprint to, address all underlying program issues, improve our own internal productivity, and maintain a critical eye on our technological infrastructure. In turn, StubHub customers experience a seamless ticket purchasing process. We’re thrilled that IDG’s CIO has acknowledged our team with this prestigious award for their hard work to accomplish these objectives.”

 


StubHub
is the largest ticket marketplace in the world with a presence in 48 countries, enabling fans to buy and sell tickets to tens of thousands of live events. StubHub provides a superior event-going experience on desktop and mobile platforms, giving fans anytime, anywhere access to their favorite teams, shows and artists through apps on iPhone, iPad, Apple Watch, Apple TV and Android.

 

Executives from the winning companies will be recognized at The CIO 100 Symposium & Awards Ceremony, to be held Wednesday evening, August 16th, at the Broadmoor Resort in Colorado Springs, Colorado.

 

About the CIO 100

Recipients of this year’s CIO 100 Award were selected through a three-step process. First, companies filled out an online application form detailing their innovative IT and business initiatives. Next, a team of external judges (many of them former CIOs) reviewed the applications in depth, looking for leading-edge IT practices and measurable results. Finally, CIO editors reviewed the judges’ evaluations and selected the final 100.

 
Coverage of the 2017 CIO 100 Awards will be available online at CIO.com on August 16, 2017 and in the July/August issue of CIO’s digital magazine.

 

About StubHub

At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).

 

For more information on StubHub, visit StubHub.com.

Follow StubHub on Twitter, Facebook, Instagram, or YouTube.

 

About CIO:

CIO from IDG is the premier content and community resource for information technology executives and leaders thriving and prospering in this fast-paced era of IT transformation in the enterprise.  The award-winning CIO portfolio — CIO.com, CIO executive programs, CIO Strategic Marketing Services, CIO Forum on LinkedIn, CIO Executive Council and CIO primary research — provides business technology leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. Additionally, CIO provides opportunities for IT solution providers to reach this executive IT audience.  The CIO Executive Council is a professional organization of CIOs created to serve as an unbiased and trusted peer advisory group. CIO is published by IDG Enterprise, a subsidiary of IDG.

 

Company information is available at http://www.idgenterprise.com/.

Follow IDG Enterprise on Twitter @IDGEnterprise.

Follow CIO on Twitter @CIOonline, or with the hashtags #CIO100 and #CIOHOF.

Follow CIO on LinkedIn.

Follow CIO on Facebook.

 

StubHub Introduces New Social Tools To Make Planning, Organizing and Attending Events More Engaging

New Facebook and iMessage Integrations, as well as a Facebook Messenger Chatbot, Help Fans Better Connect Over Live Experiences

 

SAN FRANCISCOAPRIL 11, 2017StubHub, the world’s largest ticket marketplace, today announced the launch of its new social suite of tools, which helps fans seamlessly discover, share and plan live event experiences with friends. StubHub’s new integration with Facebook, its new iMessage app, and a new Facebook Messenger chatbot will bring people closer together around the live events they love.

 

Available with the latest update of the StubHub app, the new social tools enable users to connect with their Facebook friends within the StubHub app to see which events they are planning on attending, as well as which artists, teams and venues are of interest to them. This integration builds on StubHub’s Facebook login functionality that was introduced last year as the foundation to build a more socially connected experience on StubHub.

“Live events are inherently social experiences, and our new social suite of tools helps StubHub customers better connect with their friends to plan and attend their favorite live events,” said Mats Nilsson, head of product, UX and PMO at StubHub. “As live events continue to increase in popularity for the value they contribute to creating incredible memories, StubHub is innovating our experience to make it easier, more fun and more social to live life LIVE.”

 

In addition, StubHub launched the StubHub app within iMessage, which allows users to easily browse events and quickly share multiple ticket options with friends through iMessage. With iMessage, the “planner” can select up to five sets of ticket options and send to their friends to compare and vote. The “recipients” receive an iMessage that opens the StubHub app, and lets them view and vote on their favorite seating option. Once recipients cast their votes, the results are automatically sent back to the planner within iMessage, and any member of the group can move forward to purchase the tickets through StubHub — all without leaving the iMessage app.

 

Also announced today, StubHub has developed and launched its second chatbot as a new way to connect with customers and help them discover the best live events. Built on key learnings from its Skype chatbot, StubHub’s new Facebook Messenger chatbot serves as a personal event concierge, asking questions and recommending local and upcoming events based on the information that a user supplies. StubHub’s Facebook Messenger experience caters to on-the-go consumers, swiftly providing relevant, highly personalized options, streamlining event discovery and checkout, and making it easier to plan a night out.

 

About StubHub

At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.

For Those About to Rock, We’ll Connect You: The Role of Tech in Live Music Today

By Scott Cutler, President of StubHub
Originally published on LinkedIn, Feb. 10, 2017

It’s 1987, and I’m at my first concert – Billy Idol and The Cult. They’re taking the U.S. by storm on their national tour. Billy is riding high on his new-found American fame, and he takes the stage to power through a few chart-toppers: “White Wedding,” “Rebel Yell,” “Eyes Without a Face.” Though this is my first live show, I know that this is it: I’m finally experiencing a once-in-a-lifetime event that I’ll remember forever. The roar and push of the crowd, the feel of the bass, Billy’s fist pumps right there in front of me – I’m invigorated in a way that a vinyl record could never make me feel. I don’t stop smiling for the entire show. In awe of the talent I just witnessed, I think to myself, “Wow – this is one of the most memorable moments of my life.”

I didn’t know it then, but I’d eventually go on to lead a company that empowers other passionate music-lovers worldwide to experience this same feeling – a concert high that only comes with seeing your favorite artist rock a stage. If you had told me in 1987 that 30 years later I’d be watching Lady Gaga take the Super Bowl LI halftime show to new heights – literally – I would have never believed you. It would have sounded almost as outlandish as saying that 300 drones would be flying around Gaga as she performed. But wait… I saw that, too!

Indeed, tech in the live music industry has changed dramatically since that Billy Idol tour back in the ‘80s, and dancing drones at the Super Bowl are just the start. As streaming continues to overtake digital downloads, which long ago replaced physical CDs as our primary format for listening to music, artists will search for ways to find worldwide popularity in an industry that is inundated with new performers on every platform, every day. How can a rising star get into Spotify’s “Discover Weekly,” and will the momentum from that visibility drive concert ticket sales?

As streaming continues to strengthen, the role of mobile and social media in music will only become more important. At StubHub, we got ahead of the mobile trend and made our app a powerful way to tap into technology and surface well-known acts and up-and-comers to millions of customers around the world. We also see social media driving growth in live events because being there live and in person matters.  Being there in person provides social currency which we value and use to define us as unique individuals.  As concert-goers share live video feeds, snap the best moments and broadcast commentary globally, demand for in-person live events will continue to rise.

I also expect that as new and even more sophisticated technologies are applied to everyday uses, AI will secure its place as a technology influence within music. Across other industries, companies are already using smart data to predict consumer behavior. We see this in the recommendations tools on audio streaming services. Next, we’re bound to witness the application of this intelligence in the end-to-end music experience. For example, we’ve started to see AI technology being leveraged for chatbot integrations that provide instant recommendations to consumers who are deciding which live events to attend. And with AI like IBM’s Watson beginning to play a role in song composition, the music industry is sure to see the influence of intelligent tech behind the scenes as well.

I’d argue that the global music scene has been applying futuristic technologies even beyond what we’re generally familiar with in the U.S. For example in South Korea, K-pop stars are performing at their concerts virtually via hologram. These stars reach their super-fans at concerts that, aside from missing the physical presence of the band, are incredibly real: the music is bumping, the venue is packed, and the hologram is life-sized and life-like. While some acts only tour once every few years – don’t get me started on how excited I am about another Guns N’ Roses reunion tour – artists like Jaejoong, G-Dragon, and Psy are hosting concerts every day to thousands of fans who love to see their favorite singer in augmented reality.

At StubHub, we’re advancing all of these technologies – mobile, social, and virtual reality – to provide event-goers with the best possible experience at a live event. From our “virtual view” seat view tool to mobile browse and checkout, our technological advancements have enhanced event discovery, streamlined ticketing, and ultimately heightened all phases of the fan experience.

Tech is only going to continue to grow in significance in today’s digital world. Everyone in the industry is tasked with empowering fans to have seamless access to the once-in-a-lifetime experiences they want to attend. At StubHub, we know that our tech will be there for you before, during, and after the concert: we’ll get you there, elevate your experience, and ensure you’ll never forget it. We see ourselves as the ultimate connection between fans and today’s hottest shows.

This weekend, I’m heading to the 59th Annual Grammy Awards, where Adele is bound to blow the roof off the Staples Center. Tributes to Prince, George Michael, and Leonard Cohen will remind us the great talent we’ve lost, and we’ll see Beyonce astound us as usual. As I watch these performers set the new standard for live music experiences, I’ll be thinking ahead another 30 years to imagine what musical performances will look like then.

And while I don’t think Billy Idol will make an appearance, if he shows up via hologram, you can bet I’ll be cheering louder than anyone else.

Ticketbis Rebranded to StubHub

Rebrand marks next phase of integration between the companies

 

FEB. 1, 2017 – SAN FRANCISCO – StubHub (an eBay company) announced today that it has rebranded Ticketbis, the Spain-based ticket marketplace it acquired in 2016, to StubHub. This milestone, effective today, represents the latest step in the integration process between the two companies.

 

“StubHub is making solid progress in our goal to integrate Ticketbis into our platform, and to give consumers access to the world’s largest catalog of live events,” said Scott Cutler, president of StubHub. “This phase marks a significant step in introducing Ticketbis customers to the StubHub brand, and extending to them access to the performers, artists and athletes they love, no matter where they live, or where they want to travel.”

 

StubHub is the world’s largest online ticket marketplace, and sells 1.3 tickets per second, across more than 300,000 live events. With this phase of the StubHub-Ticketbis integration, consumers who use StubHub will benefit from websites in their local language and currency, as well as the safety and security offered by the StubHub FanProtect guarantee, which ensures that consumers can buy and sell confidently, knowing that StubHub guarantees their transaction and will make things right in the rare event that something goes wrong.

 

In future phases, StubHub expects to fully integrate the Ticketbis platform and catalog of events onto the StubHub platform, and to launch a global app to surface live events around the world, wherever StubHub is available.

StubHub and Xolos de Tijuana partner for the first official ticket marketplace in Mexican futbol

This news was previously released in Mexico.

México, Jan. 4, 2017 – Just after the first games of the Clausura 2017 tournament, global ticket marketplace  StubHub (eBay Inc) has announced a new partnership with the Mexico-based futbol club, Xolos de Tijuana, to create the first official ticket marketplace for Xolos tickets. With this agreement, StubHub.com.mx becomes the official site for local and international consumers to resell and buy tickets to Xolos home games. This is the first time that a Mexico-based futbol club has selected an official ticket marketplace.

This partnership is a natural fit for StubHub and Xolos, as both brands emphasize innovative approaches that connect people through inspiring event experiences:

“StubHub is committed to connecting people to inspiring live experiences, and by partnering with Xolos, we are giving more people access to an incredible team,” said Miguel Medina, head of business development for StubHub in Mexico. “Xolos wants to enable the buying and selling of tickets in a secure way that makes it possible for even more people to experience a live match at the Estadio Caliente, and StubHub’s global presence expands Xolos’ influence to consumers in nearly 50 countries around the world.”

Beginning with the Clausura 2017, Xolos season pass holders can list their full passes, or tickets for individual games, on StubHub.com.mx. When season pass holders list an individual game, StubHub.com.mx will generate an electronic ticket for the buyer to get into the specific game, and will cancel the eligibility of the season pass for that specific game. In order to get into the stadium, the buyer needs to print the e-ticket and bring hard copies. Consumers can be confident that they’ll be able to enter the individual game without issue.

Club Tijuana Xoloitzcuintles de Caliente, with the firm conviction to provide a better service to their followers, avoiding limitations in the sale of season and individual tickets to attend games in the Estadio Caliente, took the decision of establishing one of the most important partnerships that aims to expand and increase the number of followers in and out of Mexico,” said Esteban de Anda, Director de Alianzas Comerciales y Comunicación del Club Tijuana. “One of the main goals, and probably the most important one, is to provide a full service based on the availability of platforms to serve both the primary and the secondary ticket markets, where our fans will find a unique, easy and fast service to buy their season or individual tickets. No matter where they are, our followers will always find more options to find tickets for our games. Although there is still a ticket box available in the field, fans can now buy their tickets from their computer, tablet or smartphone using both credit and debit card and the purchase can be made in and out of the country,” continued de Anda.

 

StubHub, an eBay-owned Company, entered into the partnership with Xolos to show its commitment to Mexico and its ability to give consumer there even more choice and access to the events they want to attend. In August 2016, StubHub acquired Ticketbis, a Spain-based ticket marketplace that had been in Mexico since 2012. StubHub and Ticketbis are integrating their platforms in a phased approach, and the agreement with Xolos represents one of the first platform integrations, with tickets available on StubHub.com.mx.

 

StubHub Releases Second Annual Year in Live Events Report: In a Year of Firsts, Lasts and Milestone Events, Consumers Are Spending More Than Ever on Live Event Experiences

SUPER BOWL 50, WORLD SERIES AND HAMILTON BREAK STUBHUB RECORDS

Peyton Manning and Kobe Bryant’s Last Games, a Historic World Series, First UFC Fight in New York City and a First-Ever Music Festival of Legacy Acts Mark Milestone Events

DEC. 14, 2016 – SAN FRANCISCOStubHub, the world’s largest ticket marketplace, today revealed its second annual Year In Live Events (YILE) report, which found that consumers, globally, are spending more than ever on live event experiences in a year marked by firsts, lasts and historic milestone events.  The top-10 selling events of the year in the U.S. on StubHub were sports events, led by Super Bowl 50, which outsold last year’s Super Bowl by 7%, and the World Series, which was the highest-selling World Series ever on StubHub.  Adele led all the music acts with the #1-selling tour spot and the runaway Broadway hit, Hamilton: An American Musical, drove at least four times the sales of any other theater production in company history. International NFL games and fútbol matches led as the top five international events with the highest sales from U.S. ticket buyers.

“At StubHub, we are driven by one purpose:  to connect people to inspiring event experiences,” said Scott Cutler, president of StubHub.  “2016 has been a remarkable year, underscored by once-in-a-lifetime events that have demonstrated our customers’ innate desire to make life’s richest memories happen live at sports, concerts and performing arts events.  As these experiences play an increasingly meaningful role in our lives, StubHub is committed to leading in innovation, premium products and partnerships to make access to a life rich in live experiences easier than ever.”

  • According to a survey of international consumers, globally, consumers have increased spend on live events by 8% in the last year.
  • Additional StubHub consumer insights and sales trends show that the event-going experience is becoming increasingly connected by mobile, driven by social connections and an influencer of travel plans.
  • Around the world, StubHub reports that mobile usage to purchase tickets is up, and users who switch from desktop to buying in the StubHub app tend to buy more tickets and spend more money.
  • Regardless of region, buyers are willing to travel more than two hours to a live event of their choice, with buyers in Italy having the highest tendency to travel for events, buyers in the UK spending the most money on international events and Spanish buyers proving to be the most socially oriented, with the highest tendency to buy in advance and attend events in groups.

Across all live events, the past year has been highlighted by milestone and historic events that are unrivaled in years past, including  Super Bowl 50, which was also the last game played by Peyton Manning, Kobe Bryant’s final home game, championship appearances for Cleveland in basketball and baseball, UFC taking its first match to New York City, the Cubs’ historic showing and win in the World Series, Desert Trip’s first year, a popular COPA America, and the Broadway phenomenon of Hamilton: An American Musical. A recent third-party survey, commissioned by StubHub, shows that events like these are driving fans’ happiness, with 88% of respondents saying live events make them happy and named their first concert as their best memory over first kiss and first job.

stubhub_infographic_social_05_120916

*List represents top events in the U.S. based on total value of ticket sales on StubHub for each event

(StubHub’s Top 10 Events in 2015: 1. Super Bowl XLIX; 2. World Series Game 3; 3. World Series Game 4; 4. World Series Game 5; 5. Mayweather v Pacquiao; 6. 2015 College Football Championship; 7. World Series Game 2; 8. NHL Stanley Cup Final; 9. New England Patriots v Dallas Cowboys (10/11); 10. 2015 Cotton Bowl College Football Semifinal (Alabama v Michigan State)

Top music events in 2016 were dominated by music festivals with the mainstay festivals – Coachella and Lollapalooza – maintaining their top positions, and newcomer Desert Trip coming in with sales that rivaled both. Artist tours were highlighted by Adele and dominated by nostalgic legacy acts including Springsteen, Billy Joel, Guns N Roses and Pearl Jam, as well as pop including Bieber, Beyoncé, Drake and Coldplay. Luke Bryan was the only country act to break the top-10 tour list; Luke Bryan and Billy Joel are the only acts returning from the top 10 in 2015.

stubhub_infographic_social_04_120716

*List represents top music tours in the U.S. based on total value of ticket sales in the U.S. on StubHub

(StubHub’s Top 10 Tours in 2015: 1. Taylor Swift ; 2. Garth Brooks ; 3. Billy Joel; 4. U2; 5. Ed Sheeran; 6. Luke Bryan; 7. The Grateful Dead; 8. Kenny Chesney; 9. One Direction; 10. Rolling Stones)

 Top Selling International Events*

  1. Oakland Raiders vs. Houston Texans (Mexico City on 11/22)
  2. Barcelona vs. Atlético de Madrid (Barcelona on 4/5)
  3. Arsenal vs. Chelsea (London on 9/24)
  4. Barcelona vs. Real Madrid (Barcelona on 4/2)
  5. Chelsea vs. Liverpool (London on 9/16)

*List represents the international events with the highest sales generated by U.S. buyers on Ticketbis

The theatre category grew the most in 2016 but the greatest amount of ticket sales were generated in the concert segment of the StubHub business:

stubhub_infographic_social_03_120716

*List generated by total ticket sales across event type in the U.S. on StubHub

2016 Top Growing Genres*

  1. Theater
  2. Music Festivals
  3. Motor Sports
  4. Soccer
  5. Concerts

*List represents most growth in total ticket sales since 2015 across event type in the U.S. on StubHub

2016 YEAR IN LIVE EVENTS HIGHLIGHTS:

  • Kobe’s last game generated nearly 25% of the total sales for the Lakers season and sold twice as many tickets than the NBA Finals game this year.
  • Sales for this year’s World Series were 160% higher the 2015 World Series and were 85% higher than the 2014 World Series (SF Giants v Kansas City Royals), which previously held the lead as the highest sales for a World Series on StubHub.
  • Tickets to the final game of the World Series were purchased by a buyer in every state within the U.S. (including Alaska and Hawaii) and from 12 different countries.
  • Adele’s highest-selling single-tour date was Sept. 23 at Madison Square Garden in New York City.
  • The top-selling, single-day music event overall was for Bruce Springsteen and the E Street Band on March 28 at Madison Square Garden in New York City.
  • Metallica’s Aug. 20 show at US Bank Stadium in Minneapolis also outsold Adele’s highest-selling tour date.
  • Luke Bryan was the best deal of the top-10 artists with the lowest average ticket price across his U.S. dates while Adele generated the highest average ticket price, earning her nearly three times the total sales of Luke Bryan but with 16 fewer dates than Bryan.
  • With the fewest number of dates, Pearl Jam had nearly one-fourth the number of dates as Luke Bryan who came in behind the rock group at #10, but the group was able to command nearly twice the average ticket price as Bryan.
  • Coachella remained the biggest music festival and Desert Trip’s arrival generated a comparable level of demand that’s unique for a newcomer festival.

Data provided throughout this release is compiled from StubHub and Ticketbis sales data and consumer buying habits, StubHub consumer insights studies surveys and buying trends from 2015 through 2016, and StubHub international strategic research on consumer behavior.