Travelers Can Explore Top Music and Sports Events in the 17 Countries Most Visited By Americans to Personalize their Summer Itineraries with Once-In-A-Lifetime Experiences

  • Canada, UK, Spain, Mexico and France are the Top Countries for Ticket Buyers
  • Top Events Include Wimbledon Championships, Melt Music Festival and Rock in Rio

 July 17, 2017   (San Francisco, CA) – Today, on 7/17/17, StubHub, the world’s largest ticket marketplace, releases a list of top events to experience while traveling abroad this summer:  “17 in 17.” The 17 in 17 tool empowers summer travelers to build personalized live event itineraries in the 17 countries most visited by American ticket buyers, whether they have a destination in mind or are hoping to discover a new, unique event to experience abroad.


How it works: After selecting their country of origin and preference for music or sports events (or both), users will receive an itinerary outlining the top events in the top 17 countries. From there, users can tailor the itinerary to even more specific music or sports preferences.


“There has been an uptick in American ticket buyers purchasing tickets to events abroad,” said Jessica Erskine, Head of Entertainment Communications for StubHub. “More and more, we are seeing travelers adding live events to their itineraries and travel research checklists alongside top sites and restaurants. Attending a one of a kind music festival, local sporting match or cultural festival offers a unique way to experience a new destination like a local, with locals.”

Top Events in American’s Top Five Favorite International Destinations
Now through the fall solstice, September 22  

  1. Canada
  2. United Kingdom
  3. Spain
  4. Mexico
  5. France

International Events Trending with Americans this Summer

  • Shambhala Music Festival (8/11-8/14): More Americans (58%) purchase tickets for this Canadian music festival than Canadians, who make up 40% of ticket sales. Buyer from 17 different states have purchased tickets to the electronic music festival, featuring acts like beats antique, Boys Noize and The Gaslamp Killer.
  • El Clasico (8/12 and 8/15): This soccer match between Real Madrid and Barcelona in Spain is one of the most sought after tickets in the sporting world. Apart from Spanish buyers, Americans have bought the most tickets to the first match in Barcelona, contributing to 18% of tickets sold. The two teams face off again on August 15th in Madrid.

Visit today to get a personalized live event itinerary to inspire your travels for what remains of this summer and share it with your friends. Don’t stop at 17, StubHub offers access to unique and unforgettable live events in 48 countries across the globe.


At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit or follow @StubHub on Twitter, Facebook and Instagram or

Full List of Top Events in Each of the 17 Top Destinations

Music Events

  1. Canada Justin Bieber at Rogers Centre (9/5-9/6)
  2. United Kingdom Celine Dion at O2 Stadium (7/29- 7/30)
  3. Spain Arenal Sound 2017 (8/1)
  4. Mexico Alejandro Fernández at Auditorio Nacional (9/8)
  5. France Lollapalooza Paris at Hippodrome de Longchamp (7/22-23)
  6. Italy Luciano Pavarotti 10th Anniversary at Arena di Verona (9/6)
  7. Germany Wacken Open Air at W.O.A, Haupstraße 47 (8/4)
  8. Brazil Rock in Rio at Parque dos Atletas (9/16)
  9. Japan Ultra Japan 2017 at Tokyo Odaiba Ultra Park (9/17)
  10. South Korea Tomorrowland South at Incheon Munhak Stadium (7/29)
  11. Colombia Cirque du Soleil at Parque Salitre Mágico (Dates throughout the summer)
  12. Chile Cirque du Soleil at Movistar Arena (7/19)
  13. Netherlands Metallica at Ziggo Dome Amsterdam (9/4)
  14. Thailand Oh Wonder at DND Club (8/1)
  15. Sweden Håkan Hellström at Ullevi Stadium (7/29)
  16. Switzerland Paleo Festival at Paléo Arts et Spectacles (7/18-7/23)
  17. Australia Kehlani Sydney at Big Top Luna Park (8/31)

Sporting Events

  1. Canada Toronto Blue Jays at Rogers Centre (Dates throughout the summer)
  2. United Kingdom Cricket – England vs. South Africa (7/14-7/31)
  3. Spain Barcelona vs Real Madrid Super Copa España at Camp Nou (8/12)
  4. Mexico América vs Chivas Liga MX at Estadio Azteca (9/23)
  5. France France vs Netherlands World Cup Qualifiers at Stade de France (8/31)
  6. Italy F1 Monza at Autodromo Nazionale di Monza (9/1-3)
  7. Germany Audi Cup at Allianz Arena (8/2)
  8. Japan Sumo Wrestling Tournament 2017 at Aichi Prefecture Gymnasium (Dates throughout the summer)
  9. Colombia Colombia v Brazil at Estadio Metropolitano Roberto Meléndez (9/5)
  10. Chile Chile vs Paraguay at Estadio Monumental (8/31)
  11. Netherlands Netherlands v Bulgaria at Amsterdam Arena (7/23)
  12. Sweden Grand Prix Sweden 2017 at Friends Arena (7/23)
  13. Switzerland Switzerland v Andorra at Kybunpark (8/31)
  14. Australia Australia v Zealand – Four Nationa Rugby at ANZ Stadium (8/19)
  15. Portugal S.L. Benfica Soccer Games at Estadio da Luz (Dates throughout the summer)
  16. Austria Moto GP Austria at Red Bull Ring (8/13-8/15)
  17. Poland Grand Prix of Poland 2017 (8/26)


StubHub’s 2017 MLB Mid-Season Report Look Ahead


As the All-Star Game on July 11th approaches, signaling the middle of the 2017 MLB season, we at StubHub have compiled a mid-season report, taking a look at ticket demand trends to date over the course of the season, highly in-demand teams, sales and travel trends; then we took a look ahead at what the rest of the season has in store..

If You Build It, They Will Come: Where are fans coming from for the All-Star Game?

Ticket sales on StubHub* for the All-Star game have been registered from 46 U.S. states and 13 countries:

Outside the U.S., sales registered from Mexico, Canada, and Brazil top the list from international countries.

Top Buyers by State:

  1. Florida – 50%
  2. California – 10%
  3. Illinois – 5%
  4. New York – 4.1%
  5. Texas – 3.8%

The game is commanding an average ticket price** of $472

*Based on total sales of tickets on StubHub as of July 5th
**Average price of all tickets that have been sold on StubHub

What has the season looked like so far?

 Most Popular MLB Teams Mid-Season***:

  1. Chicago Cubs Started out as #2 pre-season, clinched the #1 spot
  2. San Francisco Giants
  3. New York Yankees
  4. Boston Red Sox
  5. Los Angeles Dodgers Started out as #6 pre-season, moved into the top five teams for regular season, bumping the St. Louis Cardinals to #6
***Based on highest amount of ticket sales on StubHub, to date, this season

Historically, these teams have maintained their dominance.  At the mid-season point over the last four years, these very same teams have topped the list – with the exception of 2014 when the Cardinals replaced Chicago Cubs (which moved to #7 at the time).

MLB Top Team History v2

MLB Teams That Have Gained The Most Popularity Since Pre-Season****:

  1. Los Angeles Angels
  2. Houston Astros
  3. Minnesota Twins
  4. Oakland Athletics
  5. Miami Marlins
****Based on highest growth in StubHub ticket sales to-date since season start

MLB Venues That Have Welcomed The Most Out Of State Fans*****:

  1. Fenway Park (Home of the Boston Red Sox)
    • 66% of ticket sales have been generated by out of state fans; compared to 65% and 69% in 2016 and 2015, respectively
  2. Busch Stadium (Home of the Louis Cardinals)
  3. Kauffman Stadium (Home of the Kansas City Royals)
  4. Great American Ball Park (Home of the Cincinnati Reds)
  5. Oriole Park (Home of the Baltimore Orioles)
  6. Yankee Stadium (Home of the New York Yankees)
  7. Miller Park (Home of the Milwaukee Brewers)

Two Missouri Stadiums top the list: Busch and Kauffman Stadiums, homes to the Cardinals and Royals, respectively.

*****Based on the greatest percentage of ticket sales by out-of-state buyers over the course of this season. See figure below:

Venues for Out of Staters v2

What’s Ahead for the Remainder of the Regular Season?




  • New York Yankees are currently the #3 selling MLB team (started out #4 pre-season)
  • Yankees vs Red Sox games are the three most popular MLB games overall after the All-Star Game on July 11th
  • Top three Yankee home games after All-Star Game:


  • Top three Boston Red Sox games after the All-Star Game:
    • v New York Yankees (July 14-16th)
      • Least expensive average ticket price of the Yankees series at $97 on July 16th


  • Top three Los Angeles Dodgers games after the All-Star Game:
    • v San Francisco Giants (July 28-3th)
      • Least expensive average ticket price of the Giants series at $68 on July 30th


  • StubHub’s fifth highest growing team based on highest growth in ticket sales in the last three years; #13 in Total Sales
  • Houston Astros are currently the #13 selling MLB team
    • The team has gained popularity each year in the league based on ticket sales (2016 – #17, 2015 – #23, 2014 – #28)
  • There has been an increase in ticket purchases by Texans season after season for the last three years
  • Nearly 80% of home game ticket sales this season were purchased by Texan buyers (79% in 2016, 61% in 2015, 50% in 2014)
  • Top three Houston Astros home games after the All-Star Game:

Top Five Last Home Games Of The Regular Season:

  1. Toronto Blue Jays Last Home Game  – (New York Yankees at Toronto Blue Jays – on September 24th)
  2. San Francisco Giants Last Home Game – (San Diego Padres at San Francisco Giants – on October 1st)
    • Giants also had the second most popular opening day game this season after rival team, Los Angeles Dodgers
  3. Chicago Cubs Last Home Game – (Cincinnati Reds at Chicago Cubs – on October 1st)
    • Lowest average ticket price out of the top five last home games at $60
  4. New York Yankees Last Home Game – (Toronto Blue Jays at New York Yankees – on October 1st)
  5. Boston Red Sox Last Home Game – (Houston Astros at Boston Red Sox – on October 1st)

StubHub Names Olivier Ropars Vice President and Chief Marketing Officer

StubHub, the world’s largest ticket marketplace, named Olivier Ropars vice president and chief marketing officer, effective immediately.

Ropars joins StubHub with extensive global marketing experience after spending six years at eBay. Most recently, he was the head of global performance marketing where he was instrumental in helping to drive significant global growth over a three-year period. He started at eBay as the senior director of eBay’s European mobile shopping business.

“As a seasoned retail and e-commerce expert, Olivier will be key to building a global marketing engine to power StubHub’s continued growth and reach throughout the world,” said StubHub President Scott Cutler. “With extensive international experience and a proven ability to drive results, Olivier is the perfect fit for our organization as we innovate in our mission to connect fans to inspiring live event experiences across any screen – anytime, anywhere – worldwide.”

As an engineer with expertise in business, Ropars held various roles as a strategist and growth leader prior to eBay in the technology and retail sector, including McKinsey & Company and Motorola, Inc. He is a graduate of UTC Compiegne in France and earned an MBA from the Kellogg Graduate School of Management at Northwestern University.

StubHub Named Exclusive Ticketing Partner of CBS Sports Digital

StubHub, the world’s largest ticket marketplace, and CBS Sports Digital, announced a cross-platform content partnership making StubHub the exclusive ticketing partner of, 247Sports and MaxPreps.

Direct ticket links to tickets on StubHub will be integrated into CBS Sports Digital’s multi-platform offerings for 247Sports, MaxPreps, and the CBS Sports apps for mobile. CBS Sports Digital offers fans live and on-demand video, in-depth analysis, breaking news, scores and statistics. The cross-platform integration with StubHub will provide fans who are already consuming sports scores, news and analysis with a direct connection to easily find and buy tickets for upcoming events.

“As the home of some of the biggest events in sports, CBS Sports Digital expands StubHub’s access to meet consumers where they are, anytime, anywhere, to provide access to the live events that they love,” said StubHub Head Global Media and Distribution David Pierotti. “We’re thrilled to partner with and integrate with CBS Sports Digital and look forward to a creative collaboration.”

“We are pleased to announce StubHub as the exclusive ticketing partner of CBS Sports Digital,” said Senior Vice President and General Manager of CBS Sports Digital Jeff Gerttula. “Our partnership with StubHub offers CBS Sports Digital fans a simple and convenient way to get tickets to watch their favorite sports teams.”

The partnership is live, with links live throughout’s desktop and mobile platforms, as well as and MaxPreps.

StubHub Opens Flagship Store in NYC

New Midtown location provides end-to-end event going experience for buyers and sellers

StubHub, the world’s largest ticket marketplace, today announced the opening of its flagship retail store location in New York City. Located just two blocks south of Times Square, the flagship store serves as an ideal destination for fans to find the events that are right for them, through technology and world-class customer service that simplifies buying, selling, and accessing incredible live experiences.

StubHub’s new flagship store features a full service desk for buying and selling tickets, expert customer service representatives to recommend events and assist fans on site, and an in-venue event space for artist meet and greets, autograph signings and speaking engagements. The store also includes other customer experience enhancements such as a photo booth and ticket kiosks where fans can find upcoming events around New York City and anywhere else around the world. These features are designed to create a better end-to-end customer experience for live event goers and strengthen StubHub’s commitment to connecting fans with inspiring event experiences across the globe.

“We are thrilled to open our flagship store in the heart of New York City to further serve our fans and inspire them to experience the world through incredible live events,” said Glenn Feinberg, Head of Flagship Operations at StubHub. “With this new store location, StubHub is creating a more personal relationship with our fans and providing them with an amazing event going experience in the greatest city in the world.”

StubHub uses technology to enhance and improve people’s live experiences, and the new flagship store serves as an extension of its award winning customer service. Whether online, mobile or in person, StubHub is dedicated to connecting fans to the artists, athletes and performers they love.

StubHub’s New York City flagship was designed by Gensler and is now open every day, Monday – Sunday, from 9am to 9pm. The flagship is located at 1412 Broadway on the corner of Broadway and 39th St in Manhattan. Come join us to plan your next live event experience!

Warriors vs. Cavs 2017 NBA Finals Ticket Trends – June 1, 2017

Today is the big day. Cleveland will face Golden State at Oracle Arena for Game 1 of their third consecutive NBA finals series matchup. StubHub gives an updated look into ticket demand figures and where buyers are coming from for the 2017 NBA Finals.  

What is demand looking like compared to recent years?

Demand figures to date suggest NBA fans are more eager to attend games this year than last year. Here is a how this year’s sales stack up against recent years:


NBA_Finals_Price_Evolution (3)

Where are sales coming from?

This year’s NBA finals are set to be the most global in attendance in recent years.

Ticket purchases for NBA Finals games have been registered in a total of 29 different countries with sales outside the U.S. having increased by over 140% compared to last year. Cross-border sales account for 6% of ticket sales for this year’s finals. (See map below)


What fans are traveling more to attend away games?

The Golden State fanbase seems to be the most enthusiastic of the two with Warriors fans buying up 15% more away game tickets compared to Cavs fans based on total ticket sales on StubHub to date.

StubHub Launches Enhanced Suite of Ticket Seller Tools

StubHub, the world’s largest ticket marketplace, launched an enhanced suite of tools for ticket sellers in North America, including a new price setting recommendation tool dubbed “pricing assistant,” making the process to sell tickets easier and more successful than ever before.

The new pricing assistant tool is now live within StubHub’s simple and guided step-by-step ticket listing process, in which sellers are informed about how to set pricing based on the best chance of making a sale, with the capability to easily adjust list prices and respond to the market dynamics with a few clicks, on any device – on the StubHub mobile app or desktop – anytime, anywhere.

“Our new seller tools are part of StubHub’s strategic journey to develop the simplest and most intuitive ticket listing and successful selling process for our customers,” said StubHub General Manager of North America Perkins Miller. “Pricing assistant and the tools supported within it are part of StubHub’s mission to innovate with technology to ultimately enable fans to connect with others and the live events they love.”


The pricing assistant tool uses algorithms based on the industry’s most sophisticated data from StubHub’s 15-year history, merging seat and section pricing data, recent transactions for listings of similar value and event type, plus current market activity.

dialAccompanying the new price recommendation tool are email alerts – and coming soon, push notifications – to help sellers quickly respond to the market and adjust pricing to increase their chance of selling tickets.


Finally, other developments to make the selling process even easier include a new seller landing page, now live with how-to-list-your-tickets instructional videos, as well as updated map and market activity pages within the sell flow process, providing sellers the most thorough and transparent view of ticket pricing and market value to better inform the entire listing process.