StubHub Becomes Title Sponsor for Cerezo Osaka vs. Sevilla FC in StubHub World Match 2017 in Japan

StubHub, the world’s largest ticket marketplace and global partner of Cerezo Osaka of the JLeague, will be the title sponsor for the “StubHub World Match 2017,” an international friendly Match featuring Cerezo Osaka versus La Liga’s Sevilla FC of Spain on July 17 in Osaka. The exhibition game is part of this summer’s JLeague International Series.

StubHub_wordmark_300x25“As StubHub expands globally, our partnerships in the Asia Pacific region are increasingly important, and we are thrilled to extend our relationship with Cerezo Osaka as the title sponsor when it hosts Sevilla FC this summer,” Kohei Okusa, StubHub Japan marketing manager.

The StubHub World Match 2017 will take place at Yanmar Stadium Nagai in Osaka, and details including kick-off time and tickets will be announced in the coming days.

The La Liga team has a long history of winning, dating back 120 years, including five UEFA Cups (most recently in 2016) and five Spanish Cups.

The match marks the first time StubHub as a title sponsor for a JLeague exhibition match.

StubHub to be Official Jersey Sponsor and Pre-sale Partner of Kitchee SC vs. Tottenham Hotspur May 26 at Hong Kong Stadium

StubHub, the world’s largest ticket marketplace, will be the official match pre-sale ticket partner of the Jockey Club Kitchee Centre Challenge Cup in Hong Kong on May 26, featuring Kitchee SC of the Hong Kong Premier League against the English Premier League’s Tottenham Hotspur. In addition to the pre-sale partnership, StubHub will also be Kitchee SC’s jersey sponsor for the match.


The match will be one of the most popular sports events in Hong Kong this year, with the following players expected on the roster; Harry Kane, Christian Eriksen, Son Heung-Min, Dele Alli and Hugo Lloris. The match comes at the 20th Anniversary of the Hong Kong Special Administrative Region, where soccer is quickly growing in popularity across Asia.

The profits from the match will be donated in its entirety to the Kitchee Foundation for supporting the Jockey Club Kitchee Centre, contributing to the future development of Hong Kong football.

The exhibition match is on-sale now, with the pre-sale available at


Northampton Saints has announced a new partnership with StubHub, which will see the club introduce a new ticketing platform for the 2017/18 season.

Unlike the previous Elite Sponsorship agreement between the club and company, this new partnership sees StubHub become the Saints’ official ticketing partner, and be the outlet for all tickets, whether for the season or individual matches.

Saints and StubHub will be utilising an integration with the Event Ticketing software from SAP – one of the world’s largest software companies – to offer supporters some brand new and unique features, including ticket transferability and the ability to log into online accounts through Facebook.

In response to considerable amounts of feedback and comments during the past year, Season Ticket Holders will once again be able to re-sell their seats or terrace spots for games they cannot attend through StubHub, setting their own price and managing their own account. This facility will also be offered for all supporters for the first time, too, meaning that if – for whatever reason – a supporter cannot attend a match they will be able to re-sell the ticket.

Match tickets for individual game purchasers will be available as downloadable pdfs, on smartphones to scan at the turnstiles, or as traditional paper versions, with purchasers of re-sold tickets also able to receive their ticket via email for the first time, too.

As part of the partnership StubHub branding will appear on all backroom playing staff computers on match days.

“We’re very excited to be partnering up with StubHub once again,” said Saints commercial director Brian Facer. “Comments from our supporters had been that our ticketing website needed to provide a smooth process for booking match tickets and Season Tickets, so we conducted an extensive review of every type of software available on the market.

“The SAP Event Ticketing software used by StubHub is second to none and will give us the flexibility to be fully responsive to all our supporters, whether they have been at Franklin’s Gardens for years as a Season Ticket Holder or are coming to us for the first time.

“StubHub will also give us the ability to reach a larger audience, something which is crucial as we look to expand as a club in the future, turning more people into Saints supporters and underpinning the investment into the playing effort.”

Nick Harford, StubHub UK’s head of business development and partnerships, international, is delighted to be working once again with the Saints.

“We are delighted to partner with Northampton Saints once again, and this time on a broader level where we will provide a new overall ticketing platform, utilising StubHub’s integration with SAP’s Event Ticketing software,” he said. “We look forward to developing our long-term partnership.” 

The club will be transitioning to the new ticketing platform over the coming months, with more information about managing online accounts being sent out to Season Ticket Holders ahead of the 2017/18 season.

StubHub Named An International Ticketing Partner For Rock in Rio 2017

São Paulo, April 5, 2017 – StubHub, the world’s largest ticket marketplace, today announced that it will be an authorized international ticketing partner for the 18th edition of Rock in Rio. The lineup for Rock in Rio includes major acts such as Lady Gaga, Bon Jovi, Maroon 5, Justin Timberlake, Guns N’ Roses, The Who, Red Hot Chili Peppers, and several others, and will take place in Barra Olympic Park, Rio de Janeiro, on Sept. 15-17 and 21 -24.

“StubHub connects people to inspiring experiences, and as the international ticketing partner for Rock in Rio, we will offer international fans an innovative, easy-to-use, secure platform to purchase their tickets to one the world’s most dynamic music festivals,” said Ricardo Noryo, StubHub Director of Partnerships in Latin America. “Since the 2013 edition of Rock in Rio, Rio de Janeiro, we have seen international ticket sales to events in Brazil more than double, and we may be looking forward to the most global edition of Rock in Rio to-date.”

As an international ticketing partner, StubHub will leverage its global marketplace to give music and festival fans in countries outside of Brazil easy, secure access to a great selection of ticket inventory for Rock in Rio. Tickets go on sale on and StubHub’s international sites this Thursday, April 6, and consumers outside of Brazil can use StubHub to purchase Rock in Rio tickets in their own language and currency.

“At Rock in Rio, we strive for a lineup composed of the biggest music acts worldwide and each year we are seeing a growing number of international attendees at the event,” said Roberta Medina, Rock in Rio executive vice-president. “Therefore, we chose StubHub as we want fans anywhere in the world to have the best possible experience buying their tickets for the event.”

StubHub’s 2016 acquisition of Ticketbis allowed it to expand its presence to 48 countries around the world and surface domestic and international events to consumers. The partnership with Rock in Rio follows similar, recently announced agreements with Major League Baseball’s Los Angeles Angels and Toronto Blue Jays, Mexico’s Tijuana Xolos football club, the Singapore Rugby 7’s and Brazil Rugby National Team.

Salut Bonjour: StubHub Launches French-language Capability

Cliquez ici ou faites défiler vers le bas pour lire en français.

The world’s largest ticket marketplace now available in both of Canada’s official languages

Today StubHub, the world’s largest ticket marketplace, launched French language capability for desktop, mobile app and mobile web to better serve Quebec and the rest of French speaking fans across Canada. With the launch of French language capability, StubHub continues its goal of providing a truly localized product on its safe and transparent marketplace for fans from coast-to-coast.

When fans visit, they will now have the option to choose whether to browse and shop in English or in French Canadian. Fans will also have access to the bi-lingual capability of StubHub’s award winning customer service. These features will a provide a world class user experience for fans looking to buy and sell tickets, safely and securely, to their favourite teams, artists and shows across the globe.

“We know that Quebecers love live events; in fact, Montreal is currently our third largest market in Canada and it has the potential to be even higher, with hundreds of events available in 2016 alone,” said Jeff Poirier, General Manager, StubHub Canada. “By launching a bilingual capability we’re thrilled to provide the user experience that French Canadians want and deserve to have. At StubHub, we’re focused on creating a truly Canadian product for consumers across the nation, as we continue to invest in 2017 to make that happen.”

The launch of French language capability comes at a great time, as several marquee events are set to take place in Quebec over the remainder of the year, including a playoff appearance by the Montreal Canadiens, a new and hopeful MLS season with the Montreal Impact, concerts by Coldplay, Ed Sheeran and Bruno Mars, and tons of festivals like Osheaga and Just-For-Laughs. Below are the top selling events taking place between now and the end of 2017:

Top 10 Concerts in Quebec by sales on StubHub (Apr. 5 – Dec 31, 2017)

  1. Coldplay
  2. Ed Sheeran
  3. Bruno Mars
  4. Lady Gaga
  5. The Weeknd
  6. Red Hot Chili Peppers
  7. Guns N Roses
  8. Roger Waters
  9. Tool
  10. Shawn Mendes

Top 10 Sports Events in Quebec by sales on StubHub (Apr. 5 – Dec 31, 2017)

  1. Tampa Bay Lightning at Montreal Canadiens
  2. Canadian Grand Prix
  3. Rogers Cup
  4. Atlanta United FC at Montreal Impact
  5. Harlem Globetrotters
  6. World Gymnastics Championship
  7. New York Red Bulls at Montreal Impact
  8. Toronto FC at Montreal Impact
  9. Columbus Crew at Montreal Impact
  10. Monster Spectacular

StubHub lance la version française de sa plateforme

La plus grande plateforme d’achat et de vente de billets au monde est maintenant offerte dans les deux langues officielles du Canada

StubHub, la plus grande plateforme d’achat et de vente de billets au monde, a lancé aujourd’hui la version française de son site Web, de son application et de son site mobile pour mieux servir le Québec et les francophones des autres provinces du Canada. Grâce à ce lancement, StubHub poursuit sa mission visant à proposer un produit résolument local aux amateurs de divertissement d’un océan à l’autre à même sa place de marché sûre et transparente.

Les visiteurs du pourront dorénavant naviguer et magasiner en français ou en anglais. Ils auront également accès au service à la clientèle primé de StubHub dans la langue de leur choix. Ces fonctionnalités leur procureront une expérience utilisateur inégalée quand viendra le temps d’acheter et de vendre des billets en toute sécurité pour assister à des concerts, à des manifestations sportives ou à des spectacles partout dans le monde.

« Nous savons que les Québécois raffolent des événements en direct. Actuellement, Montréal est notre troisième marché en importance au Canada et pourrait se développer encore plus, comme en témoignent les centaines d’événements offerts en 2016 seulement, a déclaré Jeff Poirier, directeur général de StubHub Canada. Nous sommes ravis d’offrir l’expérience utilisateur que les francophones désirent et méritent en lançant notre plateforme bilingue. StubHub a à cœur de créer un produit typiquement canadien à l’intention des consommateurs de partout au pays et continue d’investir dans ce but en 2017. »

Le lancement de la plateforme en français arrive à point nommé, puisque plusieurs événements de renom sont prévus au Québec cette année. Parmi ceux-ci, mentionnons la participation des Canadiens de Montréal aux séries éliminatoires, une nouvelle saison prometteuse pour l’Impact de Montréal, les concerts de Coldplay, d’Ed Sheeran et de Bruno Mars, ainsi que des tonnes de festivals comme Osheaga et Juste pour rire. Voici les événements qui ont généré les meilleures ventes de billets pour la période du 5 avril au 31 décembre 2017 :

Dix concerts au Québec ayant généré le plus de ventes sur StubHub (période du 5 avril au 31 décembre 2017)

  1. Coldplay
  2. Ed Sheeran
  3. Bruno Mars
  4. Lady Gaga
  5. The Weeknd
  6. Red Hot Chili Peppers
  7. Guns N Roses
  8. Roger Waters
  9. Tool
  10. Shawn Mendes

Dix manifestations sportives au Québec ayant généré le plus de ventes sur StubHub (période du 5 avril au 31 décembre 2017)

  1. Match à domicile des Canadiens de Montréal contre le Lightning de Tampa Bay
  2. Grand Prix automobile du Canada
  3. Coupe Rogers
  4. Match à domicile de l’Impact de Montréal contre l’Atlanta United FC
  5. Harlem Globetrotters
  6. Championnat du monde de gymnastique
  7. Match à domicile de l’Impact de Montréal contre les Red Bulls de New York
  8. Match à domicile de l’Impact de Montréal contre le Toronto FC
  9. Match à domicile de l’Impact de Montréal contre le Crew Soccer Club de Colombus
  10. Monster Spectacular

StubHub’s 2017 Major League Baseball (MLB) Season Preview

MLB’s 2017 Opening Day Set to be Most Global Attendance In Recent Years; Cubs Maintain Strong Demand off Championship Win; Blue Jays, Mets and Royals Are Trending

  • MLB Opening Day and 2017 regular season games are set to be the most global in attendance in recent years.
  • The Chicago Cubs home opener and season show strong demand off of last year’s World Series win.
  • The Toronto Blue Jays, New York Mets, and Kansas City Royals recent successes pay off as demand for these teams has seen the most growth in the last three years.
  • The New York Yankees, Chicago Cubs, Cleveland Indians and San Francisco Giants have all seen a considerable increase in international sales from last season.

Cubs franchise set to hit record-breaking 2017 Opening Day and season.

  • The Chicago Cubs’ 2017 Home Opener is set to be the most successful opener in the franchise’s recent history based on ticket sales over the past five years.
  • Demand for Cubs tickets has seen consistent year-over-year growth since 2014 based on season game ticket sales.
  • Half of MLB’s top 10 most in-demand games for the 2017 season are Cubs home games.
  • Where sales are coming from for Cubs 2017 season:
    • More out of state fans as demand based on tickets purchased outside of Illinois has increased by nearly 5% from last season.
    • International interest for Cubs games has increased by 157% compared to this time last year based on tickets purchased by international fans (buyers outside of the U.S.). Cubs fans from 26 different countries have already purchased tickets for games this season compared to 21 countries last season.

Where are fans coming from for Opening Day?

Tickets for MLB’s 2017 Opening Day have been purchased by fans in a total of 30 different countries, significantly higher than last year’s count of 18 different countries for MLB’s 2016 Opening Day.
MLB_Opening_Day_International_Interest (1)
These international buyers make up 5% of the total number of tickets purchased on StubHub. After the U.S. and Canada, strong international MLB interest is also coming from Australia, UK, and Mexico.

Top 5 2017 Home Openers:

  1. San Francisco Giants Opening Day – vs Arizona Diamondbacks on Monday, April 10th
    • With a Monday Home Opener, does this mean SF fans are more likely to skip work for their game?
  2. Los Angeles Dodgers Opening Day – vs San Diego Padres on Monday, April 3rd
    • This game has the best value of the top 5 Home Openers with the lowest average ticket price currently at $158.
  3. Louis Cardinals Opening Day – vs Chicago Cubs on Sunday, April 2nd
    • The Cardinals have the distinction of hosting last year’s World Series Champs for their Home Opener.
  4. Atlanta Braves Opening Day- vs San Diego Padres on Friday, April 14th
    • The Braves have one of the latest start dates for their Home Opener, giving fans plenty of time to plan.
  5. Chicago Cubs Opening Day – vs Los Angeles Dodgers on Monday, April 10th

Top 10 Most In-Demand Games of 2017:

  1. Derek Jeter Jersey Retirement Ceremony, Houston Astros at NY Yankees on May 14th (Mother’s Day)
    • Demand is up 227% from the second highest selling game of the season, Chicago Cubs at Boston Red Sox on April 29th.
  2. Chicago Cubs at Boston Red Sox on April 29th
  3. David Ortiz Jersey Retirement, Los Angeles Angels at Boston Red Sox on June 23rd
  4. Chicago Cubs at Boston Red Sox on April 28th
  5. New York Yankees at Chicago Cubs on May 6th
  6. New York Yankees at Chicago Cubs on May 5th
  7. Tampa Bay Rays at Boston Red Sox on April 17th
  8. St.Louis Cardinals at Chicago Cubs on June 3rd
  9. Los Angeles Dodgers at San Francisco Giants on April 27th
  10. Toronto Blue Jays at Seattle Mariners on June 10th
    Top_10_Most_Indemand_MLB_Games_of_2017 (18)

Top 6 most popular MLB teams of 2017:

Based on team ticket sales to-date on StubHub.
Historically, these have been the most popular MLB teams on StubHub since 2014.

  1. Boston Red Sox
  2. Chicago Cubs
  3. SF Giants
  4. New York Yankees
  5. St.Louis Cardinals
  6. LA Dodgers

Most recently popular MLB teams:

Based on highest growth in ticket sales in the last three years on StubHub.

  1. Toronto Blue Jays
  2. Chicago Cubs
  3. New York Mets
  4. Kansas City Royals
  5. Houston Astros

Most popular pre-season MLB teams:

Demand based on highest growth in ticket sales on StubHub from 2016 to 2017 (pre-season sales).

  1. San Francisco Giants – Ticket demand has nearly doubled compared this time last year.
  2. Chicago Cubs
  3. New York Yankees
  4. Boston Red Sox

The most tech-savvy MLB fans:

Based on fans that purchase tickets on the StubHub app and mobile site the most since 2014.

  1. Dodgers
  2. New York Yankees
  3. SF Giants
  4. St. Louis Cardinals
  5. Chicago Cubs

What games are trending for teams after their Home Opener?

Top six most popular teams: Red Sox, Cubs, Yankees, Giants, Cardinals, Dodgers. Includes the increasingly popular Royals team and 2016 World Series contender, the Cleveland Indians.

  1. Boston Red Sox
    • Top three most in-demand Boston Red Sox games of 2017:
      1. Chicago Cubs at Boston Red Sox on April 29th
      2. LA Angels at Boston Red Sox (David Ortiz Jersey Retirement) on June 23rd
      3. Chicago Cubs at Boston Red Sox on April 28th – Lowest Average Ticket Price, $133
  1. Chicago Cubs
    • Top three most in-demand Chicago Cubs Games of 2017:
      1. NY Yankees at Chicago Cubs on May 6th
      2. NY Yankees at Chicago Cubs on May 5th – Lowest Average Ticket Price, $163
      3. St. Louis Cardinals at Chicago Cubs on June 3rd
  1. New York Yankees
    • Yankees are the MLB team with the highest jump in international sales compared to last season. 
    • International interest for the Yankees has nearly doubled in terms of the number of fans from different countries purchasing tickets. Pre-season sales for 2016 saw tickets purchased from a total of 24 countries while for this season to date, sales have come from 47 countries.
    • Top three most in-demand New York Yankees games of 2017:
      1. Houston Astros at NY Yankees (Derek Jeter Jersey Retirement Ceremony) on May 14th – #1 selling event by far
      2. Baltimore Orioles at NY Yankees on April 30th – Lowest Average Ticket Price, $49
      3. Boston Red Sox at NY Yankees on June 8th
  1. San Francisco Giants
    • Demand based on tickets purchased by international fans has increased by 65% from last year.
    • Top three most in-demand San Francisco Giants games of 2017:
      1. Los Angeles Dodgers at San Francisco Giants on April 27th
      2. San Diego Padres at San Francisco Giants on April 29th
      3. Cincinnati Reds at San Francisco Giants on May 14th – Lowest Average Ticket Price, $69
  1. St. Louis Cardinals
    • The top three most in-demand St. Louis Cardinals games of 2017 are when the Chicago Cubs come to town from May 12-14. Lowest Average Ticket Price on May 14th at $81.
  2. Los Angeles Dodgers
    • Top three most in-demand Los Angeles Dodgers games of 2017:
      1. Philadelphia Phillies at Los Angeles Dodgers on April 29th – Lowest Average Ticket Price, $54
      2. Chicago Cubs at Los Angeles Dodgers on May 27th
      3. Chicago Cubs at Los Angeles Dodgers on May 26th
  1. Kansas City Royals
    • Top three most in-demand Kansas Royals games of 2017:
      1. SF Giants at Kansas City Royals on April 18th – Lowest Average Ticket Price, $58
      2. St. Louis Cardinals at Kansas City Royals on August 7th
      3. SF Giants at Kansas City Royals on August 19th
  1. Cleveland Indians
    • Top three most in-demand Cleveland Indians games of 2017:
      1. Toronto Blue Jays at Cleveland Indians on July 22nd
      2. NY Yankees at Cleveland Indians on August 5th
      3. Toronto Blue Jays at Cleveland Indians on July 21st – Lowest Average Ticket Price, $65

For any questions, please reach out to

Super Bowl LI Ticket Demand and Prices on StubHub – February 3, 2017

We’re now three days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 11% from Monday to $4,089, which is down 15% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 22% compared to this time last year. Yesterday, a buyer from Guatemala purchased five Super Bowl LI tickets, rounding out the list of now 21 different countries that have reported ticket purchases on StubHub.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

For Press Coverage – Please use updated StubHub brand materials found here.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.4% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 15%
Georgia: 14%
California: 7.1%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,089, down nearly 15% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – 3 days out
2016 Super Bowl – $4,838
2015 Super Bowl – $3,514
2014 Super Bowl – $2,706
2013 Super Bowl – $2,881

Least Expensive Ticket Available for Super Bowl LI right now is $2,350 in the Upper Endzone. This get in price is up 2% from yesterday.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to
Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston