StubHub Launches Enhanced Suite of Ticket Seller Tools

StubHub, the world’s largest ticket marketplace, launched an enhanced suite of tools for ticket sellers in North America, including a new price setting recommendation tool dubbed “pricing assistant,” making the process to sell tickets easier and more successful than ever before.

The new pricing assistant tool is now live within StubHub’s simple and guided step-by-step ticket listing process, in which sellers are informed about how to set pricing based on the best chance of making a sale, with the capability to easily adjust list prices and respond to the market dynamics with a few clicks, on any device – on the StubHub mobile app or desktop – anytime, anywhere.

“Our new seller tools are part of StubHub’s strategic journey to develop the simplest and most intuitive ticket listing and successful selling process for our customers,” said StubHub General Manager of North America Perkins Miller. “Pricing assistant and the tools supported within it are part of StubHub’s mission to innovate with technology to ultimately enable fans to connect with others and the live events they love.”

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The pricing assistant tool uses algorithms based on the industry’s most sophisticated data from StubHub’s 15-year history, merging seat and section pricing data, recent transactions for listings of similar value and event type, plus current market activity.

dialAccompanying the new price recommendation tool are email alerts – and coming soon, push notifications – to help sellers quickly respond to the market and adjust pricing to increase their chance of selling tickets.

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Finally, other developments to make the selling process even easier include a new seller landing page, now live with how-to-list-your-tickets instructional videos, as well as updated map and market activity pages within the sell flow process, providing sellers the most thorough and transparent view of ticket pricing and market value to better inform the entire listing process.

StubHub Launches First Ticketing App for Apple TV

App encourages people to get off the couch and discover their ticket out

OCT. 3, 2016 – SAN FRANCISCO – With mobile becoming an integral part of the event experience, StubHub today announced the first ticketing app for Apple TV. Designed to be purposefully different from its core mobile app experiences, the new StubHub app for Apple TV is less transactional and more emotional – and encourages people to browse and discover events nearby or in a city aross the U.S.

Specially designed for 4th gen Apple TV, the new StubHub app builds on the theory that the best screen is life-size. It takes advantage of a large-format TV screen to showcase event imagery and an energetic, highly visual design aesthetic within StubHub’s new, dynamic brand look and feel.

In creating this design aesthetic, StubHub’s designers and engineers had to consider new use cases for Apple TV and design for the person who isn’t sure what they want to do, or who needs extra motivation to get out of the house. The design was tested and iterated through several rounds of user feedback, in which StubHub designers added the side-scroll interface for browsing within a seating section of a specific event, and included high-resolution seat maps on the listing cards so consumers could get a clear idea of the view from the section in which they were considering tickets.

“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” said Marcus Shelksohn, director of mobile product. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate.”

As consumers rely even more on their mobile devices to research, access and share their live experiences, StubHub’s goal is to be everywhere their customers are, across multiple screens via multiple devices. For example, StubHub and third-party data shows:

  • Over the next few years, mobile will account for more than 50% of digital tickets purchased1.
  • Fifty-two percent of concert-goers use their mobile devices to look up details about shows2.

The new StubHub app for Apple TV expands on StubHub’s goal to connect consumers to inspiring experiences, and for event-goers to be able to access their favorite events, artists and performers on nearly any screen.

 

1,2StubHub: The Year in Live Events, 2015

 

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StubHub Expands Apple Pay to the Web 

StubHub today announced that it will be among the first to bring Apple Pay on the web to customers this fall so they can make easy, secure and private payments in Safari on iPhone, iPad and Mac with a single touch.

 

“StubHub connects fans to inspiring events and experiences, and it’s important that our transaction process is simple and seamless, so customers can focus on the artists, athletes and performers they want to see,” said Mats Nilsson, senior director of product and technology for StubHub. “By expanding Apple Pay beyond our iOS app to our desktop and mobile Web platform, we’re giving customers a convenient, secure way to complete their ticket transactions and get excited for what’s really important – the event.”

 

Apple Pay has been a payment option on StubHub’s iOS app since January 2015, and is popular with StubHub customers. StubHub data shows that Apple Pay users transact more frequently and spend more in total than users of other payment methods in the StubHub iOS app.

 

StubHub plans to add Apple Pay to its Safari checkout flows for iPhone, iPad and Mac users when it is available this fall. The checkout flow will be quick and easy, and customers will be able to check out without the interruption of creating a StubHub account.

 

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.

 

Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. 

 

For more information on Apple Pay, visit: http://www.apple.com/apple-pay/

 

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