StubHub Introduces New Social Tools To Make Planning, Organizing and Attending Events More Engaging

New Facebook and iMessage Integrations, as well as a Facebook Messenger Chatbot, Help Fans Better Connect Over Live Experiences

 

SAN FRANCISCOAPRIL 11, 2017StubHub, the world’s largest ticket marketplace, today announced the launch of its new social suite of tools, which helps fans seamlessly discover, share and plan live event experiences with friends. StubHub’s new integration with Facebook, its new iMessage app, and a new Facebook Messenger chatbot will bring people closer together around the live events they love.

 

Available with the latest update of the StubHub app, the new social tools enable users to connect with their Facebook friends within the StubHub app to see which events they are planning on attending, as well as which artists, teams and venues are of interest to them. This integration builds on StubHub’s Facebook login functionality that was introduced last year as the foundation to build a more socially connected experience on StubHub.

“Live events are inherently social experiences, and our new social suite of tools helps StubHub customers better connect with their friends to plan and attend their favorite live events,” said Mats Nilsson, head of product, UX and PMO at StubHub. “As live events continue to increase in popularity for the value they contribute to creating incredible memories, StubHub is innovating our experience to make it easier, more fun and more social to live life LIVE.”

 

In addition, StubHub launched the StubHub app within iMessage, which allows users to easily browse events and quickly share multiple ticket options with friends through iMessage. With iMessage, the “planner” can select up to five sets of ticket options and send to their friends to compare and vote. The “recipients” receive an iMessage that opens the StubHub app, and lets them view and vote on their favorite seating option. Once recipients cast their votes, the results are automatically sent back to the planner within iMessage, and any member of the group can move forward to purchase the tickets through StubHub — all without leaving the iMessage app.

 

Also announced today, StubHub has developed and launched its second chatbot as a new way to connect with customers and help them discover the best live events. Built on key learnings from its Skype chatbot, StubHub’s new Facebook Messenger chatbot serves as a personal event concierge, asking questions and recommending local and upcoming events based on the information that a user supplies. StubHub’s Facebook Messenger experience caters to on-the-go consumers, swiftly providing relevant, highly personalized options, streamlining event discovery and checkout, and making it easier to plan a night out.

 

About StubHub

At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.

Salut Bonjour: StubHub Launches French-language Capability

Cliquez ici ou faites défiler vers le bas pour lire en français.

The world’s largest ticket marketplace now available in both of Canada’s official languages

Today StubHub, the world’s largest ticket marketplace, launched French language capability for desktop, mobile app and mobile web to better serve Quebec and the rest of French speaking fans across Canada. With the launch of French language capability, StubHub continues its goal of providing a truly localized product on its safe and transparent marketplace for fans from coast-to-coast.

When fans visit StubHub.com, they will now have the option to choose whether to browse and shop in English or in French Canadian. Fans will also have access to the bi-lingual capability of StubHub’s award winning customer service. These features will a provide a world class user experience for fans looking to buy and sell tickets, safely and securely, to their favourite teams, artists and shows across the globe.

“We know that Quebecers love live events; in fact, Montreal is currently our third largest market in Canada and it has the potential to be even higher, with hundreds of events available in 2016 alone,” said Jeff Poirier, General Manager, StubHub Canada. “By launching a bilingual capability we’re thrilled to provide the user experience that French Canadians want and deserve to have. At StubHub, we’re focused on creating a truly Canadian product for consumers across the nation, as we continue to invest in 2017 to make that happen.”

The launch of French language capability comes at a great time, as several marquee events are set to take place in Quebec over the remainder of the year, including a playoff appearance by the Montreal Canadiens, a new and hopeful MLS season with the Montreal Impact, concerts by Coldplay, Ed Sheeran and Bruno Mars, and tons of festivals like Osheaga and Just-For-Laughs. Below are the top selling events taking place between now and the end of 2017:

Top 10 Concerts in Quebec by sales on StubHub (Apr. 5 – Dec 31, 2017)

  1. Coldplay
  2. Ed Sheeran
  3. Bruno Mars
  4. Lady Gaga
  5. The Weeknd
  6. Red Hot Chili Peppers
  7. Guns N Roses
  8. Roger Waters
  9. Tool
  10. Shawn Mendes


Top 10 Sports Events in Quebec by sales on StubHub (Apr. 5 – Dec 31, 2017)

  1. Tampa Bay Lightning at Montreal Canadiens
  2. Canadian Grand Prix
  3. Rogers Cup
  4. Atlanta United FC at Montreal Impact
  5. Harlem Globetrotters
  6. World Gymnastics Championship
  7. New York Red Bulls at Montreal Impact
  8. Toronto FC at Montreal Impact
  9. Columbus Crew at Montreal Impact
  10. Monster Spectacular

StubHub lance la version française de sa plateforme

La plus grande plateforme d’achat et de vente de billets au monde est maintenant offerte dans les deux langues officielles du Canada

StubHub, la plus grande plateforme d’achat et de vente de billets au monde, a lancé aujourd’hui la version française de son site Web, de son application et de son site mobile pour mieux servir le Québec et les francophones des autres provinces du Canada. Grâce à ce lancement, StubHub poursuit sa mission visant à proposer un produit résolument local aux amateurs de divertissement d’un océan à l’autre à même sa place de marché sûre et transparente.

Les visiteurs du StubHub.com pourront dorénavant naviguer et magasiner en français ou en anglais. Ils auront également accès au service à la clientèle primé de StubHub dans la langue de leur choix. Ces fonctionnalités leur procureront une expérience utilisateur inégalée quand viendra le temps d’acheter et de vendre des billets en toute sécurité pour assister à des concerts, à des manifestations sportives ou à des spectacles partout dans le monde.

« Nous savons que les Québécois raffolent des événements en direct. Actuellement, Montréal est notre troisième marché en importance au Canada et pourrait se développer encore plus, comme en témoignent les centaines d’événements offerts en 2016 seulement, a déclaré Jeff Poirier, directeur général de StubHub Canada. Nous sommes ravis d’offrir l’expérience utilisateur que les francophones désirent et méritent en lançant notre plateforme bilingue. StubHub a à cœur de créer un produit typiquement canadien à l’intention des consommateurs de partout au pays et continue d’investir dans ce but en 2017. »

Le lancement de la plateforme en français arrive à point nommé, puisque plusieurs événements de renom sont prévus au Québec cette année. Parmi ceux-ci, mentionnons la participation des Canadiens de Montréal aux séries éliminatoires, une nouvelle saison prometteuse pour l’Impact de Montréal, les concerts de Coldplay, d’Ed Sheeran et de Bruno Mars, ainsi que des tonnes de festivals comme Osheaga et Juste pour rire. Voici les événements qui ont généré les meilleures ventes de billets pour la période du 5 avril au 31 décembre 2017 :

Dix concerts au Québec ayant généré le plus de ventes sur StubHub (période du 5 avril au 31 décembre 2017)

  1. Coldplay
  2. Ed Sheeran
  3. Bruno Mars
  4. Lady Gaga
  5. The Weeknd
  6. Red Hot Chili Peppers
  7. Guns N Roses
  8. Roger Waters
  9. Tool
  10. Shawn Mendes

Dix manifestations sportives au Québec ayant généré le plus de ventes sur StubHub (période du 5 avril au 31 décembre 2017)

  1. Match à domicile des Canadiens de Montréal contre le Lightning de Tampa Bay
  2. Grand Prix automobile du Canada
  3. Coupe Rogers
  4. Match à domicile de l’Impact de Montréal contre l’Atlanta United FC
  5. Harlem Globetrotters
  6. Championnat du monde de gymnastique
  7. Match à domicile de l’Impact de Montréal contre les Red Bulls de New York
  8. Match à domicile de l’Impact de Montréal contre le Toronto FC
  9. Match à domicile de l’Impact de Montréal contre le Crew Soccer Club de Colombus
  10. Monster Spectacular

For Those About to Rock, We’ll Connect You: The Role of Tech in Live Music Today

By Scott Cutler, President of StubHub
Originally published on LinkedIn, Feb. 10, 2017

It’s 1987, and I’m at my first concert – Billy Idol and The Cult. They’re taking the U.S. by storm on their national tour. Billy is riding high on his new-found American fame, and he takes the stage to power through a few chart-toppers: “White Wedding,” “Rebel Yell,” “Eyes Without a Face.” Though this is my first live show, I know that this is it: I’m finally experiencing a once-in-a-lifetime event that I’ll remember forever. The roar and push of the crowd, the feel of the bass, Billy’s fist pumps right there in front of me – I’m invigorated in a way that a vinyl record could never make me feel. I don’t stop smiling for the entire show. In awe of the talent I just witnessed, I think to myself, “Wow – this is one of the most memorable moments of my life.”

I didn’t know it then, but I’d eventually go on to lead a company that empowers other passionate music-lovers worldwide to experience this same feeling – a concert high that only comes with seeing your favorite artist rock a stage. If you had told me in 1987 that 30 years later I’d be watching Lady Gaga take the Super Bowl LI halftime show to new heights – literally – I would have never believed you. It would have sounded almost as outlandish as saying that 300 drones would be flying around Gaga as she performed. But wait… I saw that, too!

Indeed, tech in the live music industry has changed dramatically since that Billy Idol tour back in the ‘80s, and dancing drones at the Super Bowl are just the start. As streaming continues to overtake digital downloads, which long ago replaced physical CDs as our primary format for listening to music, artists will search for ways to find worldwide popularity in an industry that is inundated with new performers on every platform, every day. How can a rising star get into Spotify’s “Discover Weekly,” and will the momentum from that visibility drive concert ticket sales?

As streaming continues to strengthen, the role of mobile and social media in music will only become more important. At StubHub, we got ahead of the mobile trend and made our app a powerful way to tap into technology and surface well-known acts and up-and-comers to millions of customers around the world. We also see social media driving growth in live events because being there live and in person matters.  Being there in person provides social currency which we value and use to define us as unique individuals.  As concert-goers share live video feeds, snap the best moments and broadcast commentary globally, demand for in-person live events will continue to rise.

I also expect that as new and even more sophisticated technologies are applied to everyday uses, AI will secure its place as a technology influence within music. Across other industries, companies are already using smart data to predict consumer behavior. We see this in the recommendations tools on audio streaming services. Next, we’re bound to witness the application of this intelligence in the end-to-end music experience. For example, we’ve started to see AI technology being leveraged for chatbot integrations that provide instant recommendations to consumers who are deciding which live events to attend. And with AI like IBM’s Watson beginning to play a role in song composition, the music industry is sure to see the influence of intelligent tech behind the scenes as well.

I’d argue that the global music scene has been applying futuristic technologies even beyond what we’re generally familiar with in the U.S. For example in South Korea, K-pop stars are performing at their concerts virtually via hologram. These stars reach their super-fans at concerts that, aside from missing the physical presence of the band, are incredibly real: the music is bumping, the venue is packed, and the hologram is life-sized and life-like. While some acts only tour once every few years – don’t get me started on how excited I am about another Guns N’ Roses reunion tour – artists like Jaejoong, G-Dragon, and Psy are hosting concerts every day to thousands of fans who love to see their favorite singer in augmented reality.

At StubHub, we’re advancing all of these technologies – mobile, social, and virtual reality – to provide event-goers with the best possible experience at a live event. From our “virtual view” seat view tool to mobile browse and checkout, our technological advancements have enhanced event discovery, streamlined ticketing, and ultimately heightened all phases of the fan experience.

Tech is only going to continue to grow in significance in today’s digital world. Everyone in the industry is tasked with empowering fans to have seamless access to the once-in-a-lifetime experiences they want to attend. At StubHub, we know that our tech will be there for you before, during, and after the concert: we’ll get you there, elevate your experience, and ensure you’ll never forget it. We see ourselves as the ultimate connection between fans and today’s hottest shows.

This weekend, I’m heading to the 59th Annual Grammy Awards, where Adele is bound to blow the roof off the Staples Center. Tributes to Prince, George Michael, and Leonard Cohen will remind us the great talent we’ve lost, and we’ll see Beyonce astound us as usual. As I watch these performers set the new standard for live music experiences, I’ll be thinking ahead another 30 years to imagine what musical performances will look like then.

And while I don’t think Billy Idol will make an appearance, if he shows up via hologram, you can bet I’ll be cheering louder than anyone else.

Vox Media Selects StubHub as Official Ticketing Partner to Connect Audiences to Live Events

voxmedia-logo-stacked-colorStubHub, the world’s largest ticket marketplace, and Vox Media, a leading new media company and home to eight distinct brands, today announced a joint content partnership, establishing StubHub as the official ticketing partner of Vox Media. This collaboration integrates the StubHub brand into Vox Media’s SB Nation and Eater, to inspire audiences to explore the world of live sports and entertainment experiences.

The customized partnership allows StubHub to provide informative and valuable resources to audiences that are already engaged with related content on SB Nation, Vox Media’s sports brand, and Eater, Vox Media’s dining and nightlife brand. For example, audiences consuming sports content on SB Nation can now easily find and buy tickets for an upcoming game through the integrated StubHub portal, and Eater’s audiences can engage with customized Heatmaps for 22 cities, to choose an Eater-recommended restaurant near a performance venue for a pre-show dinner reservation.

“StubHub believes in connecting people to inspiring event experiences and Vox Media was a natural fit for us: audiences on SB Nation and Eater are already engaged with experience-driven content, like tomorrow’s football game or tonight’s dinner reservation,” said David Pierotti, Head of Media & Distribution for StubHub. “By integrating StubHub into that content as the official ticketing partner of Vox Media, we’re giving consumers new options to enhance their love for sports and other events, and making it easy for them to explore relevant experiences.”

“Vox Media is constantly looking for new ways to elevate our brand partnerships and create custom integrations that align with our audiences’ interests,” said Mike Hadgis, Vice President of Brand Partnerships and Revenue, Vox Media. “We worked with StubHub to seamlessly integrate their brand across SB Nation and Eater, adding value for our audiences. Now, the millions of people who visit SB Nation and Eater each month have easy access to live events, while they’re looking at sports scores or researching restaurants in their city.”

Details of the StubHub and Vox Media partnership include:

  • StubHub integration into SB Nation: The fastest growing sports-media brand now features StubHub in its Navigation Bar and individual sports sections (NFL, NBA, MLB, NHL), and embeds an interactive StubHub ticket widget into more than 300 individual team sites and schedule pages, giving sports fans direct access to their favorite events.
  • A first-of-its-kind StubHub integration into Eater Heatmaps: The go-to resource for food, drink, and restaurant obsessives, Eater now highlights one StubHub venue in each of its 22 featured cities, showcasing upcoming events at that venue and highlighting the best places to eat and drink in the surrounding area.
  • A more personalized brand experience for consumers: Utilizing Vox Media’s custom high-impact advertising units and Concert, Vox Media’s premium audience marketplace, StubHub can now geo-target users to surface relevant real-time events, granting consumers access to local games, concerts and shows.

StubHub Launches First Ticketing App for Apple TV

App encourages people to get off the couch and discover their ticket out

OCT. 3, 2016 – SAN FRANCISCO – With mobile becoming an integral part of the event experience, StubHub today announced the first ticketing app for Apple TV. Designed to be purposefully different from its core mobile app experiences, the new StubHub app for Apple TV is less transactional and more emotional – and encourages people to browse and discover events nearby or in a city aross the U.S.

Specially designed for 4th gen Apple TV, the new StubHub app builds on the theory that the best screen is life-size. It takes advantage of a large-format TV screen to showcase event imagery and an energetic, highly visual design aesthetic within StubHub’s new, dynamic brand look and feel.

In creating this design aesthetic, StubHub’s designers and engineers had to consider new use cases for Apple TV and design for the person who isn’t sure what they want to do, or who needs extra motivation to get out of the house. The design was tested and iterated through several rounds of user feedback, in which StubHub designers added the side-scroll interface for browsing within a seating section of a specific event, and included high-resolution seat maps on the listing cards so consumers could get a clear idea of the view from the section in which they were considering tickets.

“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” said Marcus Shelksohn, director of mobile product. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate.”

As consumers rely even more on their mobile devices to research, access and share their live experiences, StubHub’s goal is to be everywhere their customers are, across multiple screens via multiple devices. For example, StubHub and third-party data shows:

  • Over the next few years, mobile will account for more than 50% of digital tickets purchased1.
  • Fifty-two percent of concert-goers use their mobile devices to look up details about shows2.

The new StubHub app for Apple TV expands on StubHub’s goal to connect consumers to inspiring experiences, and for event-goers to be able to access their favorite events, artists and performers on nearly any screen.

 

1,2StubHub: The Year in Live Events, 2015

 

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StubHub Engineers Create First Ticketing Chatbot for Skype

In late June, StubHub engineers attended the Bot Hackathon at Skype’s offices in Palo Alto, and ended up celebrating a win for StubHub engineers Pablo Flores and Carlos Lopez.

Pablo and Carlos entered the developer hack-a-thon at the event and took first place in the “productivity bot” category.

The inaugural event was sponsored by Skype and Microsoft to evangelize a new framework that allows developers to build cross-platform bots that work on Skype and also run on KIK, Facebook Messenger, SMS and more.

The first-place StubHub bot was leveraged from a KIK-based proof of concept that Pablo created. It uses a text messaging interface to dialog with users and help them find events in their local areas, ultimately sending users to StubHub to buy tickets.

Today, Skype announced a series of new chatbots for the messaging platform, including the new StubHub chatbot, a fun, simple way to find your tickets out to an amazing event. Read more on the Skype blog, and add the StubHub Bot to find tickets to some of life’s most memorable artists, athletes, performers and experiences in the U.S. and Canada.

StubHub_Skype_OutsideLandsStubHub_Skype_OptionsStubHub_Skype_Sports

 

StubHub Launches Virtual Reality Feature and Announces 10 Most Popular Events This Summer in Canada

Rogers Centre and Molson Canadian Amphitheatre Are the First Venues to Receive the Virtual Reality Treatment From StubHub; Guns N’ Roses Leads List of Top Events 

StubHub unveiled its new virtual reality product feature in Canada, virtual view, and announced its list of the country’s 10 most popular events for the summer, as dictated by demand on the marketplace’s site. StubHub’s virtual view uses virtual reality technology to allow fans to get a 360-degree view from their section while purchasing tickets to the hottest events of the summer, loaded with Canadian favourites on the baseball field and the stage.

Rogers Centre for Blue Jays games and Molson Canadian Amphitheatre for all concerts will be the first to receive this virtual reality treatment in Canada. Baseball fans and concertgoers will be able to pan around the stadium or amphitheatre, fully immersing themselves in some of the most iconic views in sports and entertainment in Toronto, as they enjoy these hot events this summer and beyond.

Looking at total sales for live events in Canada during the 2016 summer season, StubHub’s list reveals that fans are gravitating to the music stage – particularly for Canadian music acts – more so than the baseball diamond. Canadian men dominate the top 10, with Drake in the #2 spot, The Tragically Hip landing in #3 and #6 for their Toronto and Kingston dates, and Shawn Mendes closing out the list at #10. The list also shows Canadian fans’ strong affinity to nostalgia with legacy acts Paul McCartney and Sting showing a strong presence. Guns N’ Roses proves to be the hottest ticket of the summer, as their one Canadian stop in Toronto takes top spot for the highest sales for a single event, a distinction previously held by Drake in 2015.

The Blue Jays game against the Cleveland Indians on Canada Day is the only baseball game all summer to hit the most popular events. Festivals don’t make the list of top 10, but their demand continues to grow as newer localized festivals like Field Trip, Wayhome, TURF, and Bestival are driving up overall sales for festivals in Canada on StubHub.

TOP EVENTS*

  1. Guns N’ Roses – Rogers Centre – July 16th
  2. Drake – Air Canada Centre – July 31st
  3. The Tragically Hip – Air Canada Centre – August 12th
  4. Adele – Rogers Arena – July 20th
  5. Toronto Blue Jays v. Cleveland Indians – Rogers Centre – July 1st
  6. The Tragically Hip – K-Rock Centre – August 20th
  7. Paul McCartney – FirstOntario Centre – July 21st
  8. Sting – Air Canada Centre – June 29th
  9. Luke Bryan – Molson Canadian Amphitheatre – June 25th
  10. Shawn Mendes – Air Canada Centre – August 21st

*total sales for a single-event in Canada on StubHub from June 17 to Labour Day

Other Summer event season trends spotted by StubHub in Canada:

  • Comparing lead Canadian male singers, Drake’s date outsells Shawn Mendes’ date by 215%
  • Country star Luke Bryan is the best deal with the lowest selling price for a ticket bought on StubHub at $6 and the overall lowest average ticket price at $87
  • Fans can beat the holiday crowd and see the Blue Jays one day earlier than Canada Day for a 47% lower average ticket price
  • Adele may be the only female on the list, coming in at #4, but she commands more per ticket on average than eight of the artists
  • Festivals continue to gain momentum. Osheaga has held the top festival position over the last three years but Shambhala Music Festival takes the spot this year, indicating a strong demand for Electronic Music in Canada

StubHub’s Top Events by Region:

  • Toronto: Guns N’ Roses, Drake, The Tragically Hip, Toronto Blue Jays v. Cleveland Indians, Paul McCartney
  • Calgary: The Tragically Hip, Zac Brown Band, Sting, Bill Maher, Billy Idol
  • Vancouver: Adele, The Tragically Hip, Shambhala Music Festival, Flight of the Conchords, Dixie Chicks
  • Montreal: Sting, Osheaga, Celine Dion, Paul Simon, 5 Seconds of Summer
  • Edmonton: The Tragically Hip, Sting, Chris Cornell, Meat Loaf, Bill Maher
  • Winnipeg: The Tragically Hip, Garth Brooks and Trisha Yearwood, Chris Cornell, Tedeschi Trucks Band, Demi Lovato and Nick Jonas

StubHub continues to provide unparalleled and convenient access to live events through its iOS and Android mobile and tablet apps. With the addition of virtual view, fans can see where they’ll be sitting on their phones or tablets before attending their favourite show or baseball game by simply moving their phone. With virtual reality goggles, fans can insert their iOS or Android phone into the viewer and move their head from side-to-side for an even more immersive virtual reality experience. Not only will fans be able to see the most in-demand concerts and baseball games this summer, but they’ll know their sightlines before the big event, helping to make a more informed and personalized ticket selection.

Additionally, StubHub’s app includes personalization tools, recommendation notifications and exclusive partner content to make it easier than ever for fans to discover live events. With iTunes library scanning (on iOS), personalized algorithms to identify team and artist favourites and more, the StubHub app helps ensure fans won’t miss some of their favourite acts, while also providing for the opportunity to discover new acts based on personalized recommendations.