Company Info

StubHub is the world’s largest ticket marketplace with tickets available for more than 300,000 live sports, music and theatre events at any time in the U.S., Canada, and the U.K., and more than 16 million visitors a month generating a ticket sale every second.


2000 – StubHub is founded by Stanford students, Eric Baker and Jeff Fluhr, creating first open marketplace for fans dedicated to tickets.

2001 – StubHub inks first major sports deal with the Seattle Mariners.

2003 – StubHub drops the “Liquid Seats” parent company name and officially changes its corporate name to StubHub.

2003 – StubHub conducts a series of first-ever national VIP Charity Auctions. Artists include Britney Spears, Justin Timberlake, Christina Aguilera and many more.

2006 – StubHub launches StubHub Maps, a cutting edge interactive ticketing application that combines new technologies including Ajax (Asynchronous JavaScript and XML) and Adobe Flash Professional 8.

2006 – StubHub establishes the first and only FanProtect Guarantee, covering both buyers and sellers.

2006 – StubHub reaches its 5 millionth ticket sale.

2006 – StubHub places 16th overall among the fastest growing companies in all of North America on the expanded 2006 Deloitte Technology Fast 500 list.

2006 – StubHub wins first of many customer service awards from ACE Awards for “Achievement in Customer Excellence Announced by CustomerSat”.

2007 – StubHub is acquired by eBay for a reported $310 million.

2007 – StubHub partners with MLB Advanced Media to become the Official Fan-to-Fan Ticket Marketplace of and its clubs.

2007 – StubHub reaches its 10 millionth ticket sale.

2008 – StubHub becomes first in the industry to integrate and deliver electronic barcode tickets.

2008 – StubHub launches “PriceMapper” seller tool. An industry first, PriceMapper enables users to compare prices of sold tickets with currently listed tickets. The result: an accurate pricing picture for sellers on StubHub.

2008 – StubHub forges a landmark relationship with Madonna, in which StubHub is designated the Official Fan to Fan Ticket Marketplace for Madonna’s Sticky & Sweet North American Tour. This is the first partnership of its kind with a secondary ticketing company.

2009 – StubHub and Jersey Boys Team-Up for Broadway’s First Fan to Fan Ticket Marketplace. Aligning with Jersey Boys completes a significant final step in StubHub’s affiliation with every major segment of the live entertainment industry.

2010 – StubHub announces partnership with Spectra (formerly known as Paciolan), eventually becoming the Official Fan-to-Fan Ticket Marketplace of over 40 collegiate partners.

2010 – StubHub launches the industry’s first mobile ticketing application, allowing users to easily buy tickets on-the-go using an iPhone or iPod Touch.

2011 – StubHub introduces Cross Border Trade (CBT) technology, allowing fans to from over 55 countries to easily and safely purchase tickets from StubHub for all sporting and entertainment events within North America, making the purchasing process even more convenient for fans who live and travel abroad.

2012 – StubHub becomes the first in the industry to integrate with Apple Passbook.

2012 – StubHub launches in the UK, marking the company’s first expansion outside North America.

2012 – StubHub announces partnership with entertainment company, AEG, becoming the exclusive secondary ticketing partner for AEG and AEG’s ticketing solution, The partnership features barcode cancel/re-issue solution for the seamless transfer of tickets between buyers and sellers. StubHub also becomes the Official Fan-to-Fan Ticket Marketplace for more than 30 AEG facilities worldwide, including the O2 in London and STAPLES Center in Los Angeles.

2012 – StubHub donates $1 million to the Robin Hood Relief Fund from ticket sales of 12.12.12 The Concert for Sandy Relief.

2013 – StubHub launches mobile tickets with Major League Baseball, making tickets available in Apple Passbook.

2013 – StubHub unveils its new philanthropic program, Rising Stars, and announces its inaugural awardee: The Roots of Music, donating over $50,000 to the New Orleans-based non-profit helping at-risk kids with free musical education.

2013 – StubHub becomes the first ticket company with a stadium naming rights deal, launching the StubHub Center in Carson, California, home of the five-time MLS Champion Los Angeles Galaxy.

2014 – StubHub becomes a launch partner for Apple Pay, becoming one of the first companies to integrate with the new technology.

2014 – StubHub announces its biggest music initiative yet to support emerging artists while giving access to the true music fan. Launching with its first self-produced and self-ticketed live concert event, the Next Stage Concert Series, the San Francisco date with Portugal. The Man is the third of the five cross-country dates in the series that raises money for The Mr. Holland’s Opus Foundation and local schools in each market.

2014 – StubHub announces a partnership with AudienceView to serve as a distribution channel for primary ticketed events for Audience View clients in performing arts.

2014 – StubHub releases StubHub Music app – a handy concert discovery app for fans to find out when their favorite artists are playing, learn about new artists, get event and venue information, buy tickets and invite friends, all in one place.

2014 – StubHub announces a commitment to put $1 million worth of musical instruments in U.S. classrooms, working in partnership with music education non-profit, The Mr. Holland’s Opus Foundation.

2015 – StubHub announces the release of its Apple Watch application that gives users the ability to discover nearby events and gain access to their purchased events with just the flick of a wrist.

2015 – StubHub moves to an industry-leading, fully responsive design single code base for desktop and mobile web.

2015 – StubHub transforms its platform, becoming a source for discovery, allowing fans to discover events based on their interests.

2015 – StubHub launches an app for the Amazon Echo device, allowing fans to discover events through voice search.

2015 – StubHub refreshes its logo for the first time in 10 years.

2015 – StubHub officially launches in the German market.

2016 – StubHub launches virtual view technology for select venues and stadiums. The feature allows users to see a 360° virtual reality preview of their seat by moving around their iOS/Android phone in StubHub’ app.

2016 – StubHub launches in Mexico.

2016 – StubHub and the Philadelphia 76ers announced the first jersey sponsorship in major American professional sports history.

2016 – StubHub expands its global reach into 47 markets with the acquisition of Ticketbis. With this acquisition, StubHub grows its presence across Latin America and Europe and expands to the Asia Pacific region, becoming the global ticket marketplace leader, as measured by volume of transactions and international reach.

2017 – StubHub introduces features to share activity on social platforms, including chatbot integration with Facebook, iMessage and Skype messenger.

2017 –  StubHub introduces price recommendation tool, ‘pricing assistant.’

2017 – StubHub becomes secondary ticket partner for all 30 MLB teams.

2018 – StubHub becomes the first ticketing platform to introduce augmented reality feature in-app, ‘immersive view’

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