Salut Bonjour: StubHub Launches French-language Capability

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The world’s largest ticket marketplace now available in both of Canada’s official languages

Today StubHub, the world’s largest ticket marketplace, launched French language capability for desktop, mobile app and mobile web to better serve Quebec and the rest of French speaking fans across Canada. With the launch of French language capability, StubHub continues its goal of providing a truly localized product on its safe and transparent marketplace for fans from coast-to-coast.

When fans visit, they will now have the option to choose whether to browse and shop in English or in French Canadian. Fans will also have access to the bi-lingual capability of StubHub’s award winning customer service. These features will a provide a world class user experience for fans looking to buy and sell tickets, safely and securely, to their favourite teams, artists and shows across the globe.

“We know that Quebecers love live events; in fact, Montreal is currently our third largest market in Canada and it has the potential to be even higher, with hundreds of events available in 2016 alone,” said Jeff Poirier, General Manager, StubHub Canada. “By launching a bilingual capability we’re thrilled to provide the user experience that French Canadians want and deserve to have. At StubHub, we’re focused on creating a truly Canadian product for consumers across the nation, as we continue to invest in 2017 to make that happen.”

The launch of French language capability comes at a great time, as several marquee events are set to take place in Quebec over the remainder of the year, including a playoff appearance by the Montreal Canadiens, a new and hopeful MLS season with the Montreal Impact, concerts by Coldplay, Ed Sheeran and Bruno Mars, and tons of festivals like Osheaga and Just-For-Laughs. Below are the top selling events taking place between now and the end of 2017:

Top 10 Concerts in Quebec by sales on StubHub (Apr. 5 – Dec 31, 2017)

  1. Coldplay
  2. Ed Sheeran
  3. Bruno Mars
  4. Lady Gaga
  5. The Weeknd
  6. Red Hot Chili Peppers
  7. Guns N Roses
  8. Roger Waters
  9. Tool
  10. Shawn Mendes

Top 10 Sports Events in Quebec by sales on StubHub (Apr. 5 – Dec 31, 2017)

  1. Tampa Bay Lightning at Montreal Canadiens
  2. Canadian Grand Prix
  3. Rogers Cup
  4. Atlanta United FC at Montreal Impact
  5. Harlem Globetrotters
  6. World Gymnastics Championship
  7. New York Red Bulls at Montreal Impact
  8. Toronto FC at Montreal Impact
  9. Columbus Crew at Montreal Impact
  10. Monster Spectacular

StubHub lance la version française de sa plateforme

La plus grande plateforme d’achat et de vente de billets au monde est maintenant offerte dans les deux langues officielles du Canada

StubHub, la plus grande plateforme d’achat et de vente de billets au monde, a lancé aujourd’hui la version française de son site Web, de son application et de son site mobile pour mieux servir le Québec et les francophones des autres provinces du Canada. Grâce à ce lancement, StubHub poursuit sa mission visant à proposer un produit résolument local aux amateurs de divertissement d’un océan à l’autre à même sa place de marché sûre et transparente.

Les visiteurs du pourront dorénavant naviguer et magasiner en français ou en anglais. Ils auront également accès au service à la clientèle primé de StubHub dans la langue de leur choix. Ces fonctionnalités leur procureront une expérience utilisateur inégalée quand viendra le temps d’acheter et de vendre des billets en toute sécurité pour assister à des concerts, à des manifestations sportives ou à des spectacles partout dans le monde.

« Nous savons que les Québécois raffolent des événements en direct. Actuellement, Montréal est notre troisième marché en importance au Canada et pourrait se développer encore plus, comme en témoignent les centaines d’événements offerts en 2016 seulement, a déclaré Jeff Poirier, directeur général de StubHub Canada. Nous sommes ravis d’offrir l’expérience utilisateur que les francophones désirent et méritent en lançant notre plateforme bilingue. StubHub a à cœur de créer un produit typiquement canadien à l’intention des consommateurs de partout au pays et continue d’investir dans ce but en 2017. »

Le lancement de la plateforme en français arrive à point nommé, puisque plusieurs événements de renom sont prévus au Québec cette année. Parmi ceux-ci, mentionnons la participation des Canadiens de Montréal aux séries éliminatoires, une nouvelle saison prometteuse pour l’Impact de Montréal, les concerts de Coldplay, d’Ed Sheeran et de Bruno Mars, ainsi que des tonnes de festivals comme Osheaga et Juste pour rire. Voici les événements qui ont généré les meilleures ventes de billets pour la période du 5 avril au 31 décembre 2017 :

Dix concerts au Québec ayant généré le plus de ventes sur StubHub (période du 5 avril au 31 décembre 2017)

  1. Coldplay
  2. Ed Sheeran
  3. Bruno Mars
  4. Lady Gaga
  5. The Weeknd
  6. Red Hot Chili Peppers
  7. Guns N Roses
  8. Roger Waters
  9. Tool
  10. Shawn Mendes

Dix manifestations sportives au Québec ayant généré le plus de ventes sur StubHub (période du 5 avril au 31 décembre 2017)

  1. Match à domicile des Canadiens de Montréal contre le Lightning de Tampa Bay
  2. Grand Prix automobile du Canada
  3. Coupe Rogers
  4. Match à domicile de l’Impact de Montréal contre l’Atlanta United FC
  5. Harlem Globetrotters
  6. Championnat du monde de gymnastique
  7. Match à domicile de l’Impact de Montréal contre les Red Bulls de New York
  8. Match à domicile de l’Impact de Montréal contre le Toronto FC
  9. Match à domicile de l’Impact de Montréal contre le Crew Soccer Club de Colombus
  10. Monster Spectacular

StubHub Becomes Official Ticket Partner at TD Place


Partnership Makes StubHub Official Ticket Marketplace of the Ottawa REDBLACKS (CFL), Fury FC (USL), 67’s (OHL), TD Place concerts and events.

The Ottawa Sports and Entertainment Group (OSEG) and StubHub, the world’s largest ticket marketplace, today announced a multi-year partnership making StubHub the Official Ticket Marketplace for OSEG sports teams and events at the arena and stadium at TD Place. The partnership includes ticketing integration to benefit fans as well as marketing and sponsorship rights.

“We’re thrilled to be able to offer fans and TD Place event goers the opportunity to access the world’s most trusted secondary ticket marketplace,” said John Mathers, VP Ticket Sales and Marketing.  “Customer service is at the heart of this partnership and StubHub has the technology and vision to enhance our fans’ ticketing experience, today and in the future.”

Through StubHub’s strategic partnership integration with industry leader Spectra Ticketing & Fan Engagement, OSEG team season ticket holders will access StubHub as their official secondary ticket marketplace. The service is a fully-integrated platform that allows season and single-game ticket holders for the Ottawa REDBLACKS, Ottawa 67s, and Ottawa Fury FC to resell tickets with confidence and ease. It also provides buyers a safe and secure shopping experience, with instant tickets upon purchase via mobile delivery or print-at-home.

“StubHub is proud to partner with OSEG and our first CFL club for the opportunity to showcase to fans in Ottawa our commitment to customer service and our passion for live events,” said Jeff Poirier, General Manager of StubHub Canada. “We look forward to working with OSEG to provide fans with an exceptional and trusted experience, ensuring we make it easy to buy and sell tickets on-the-go.”

The deal provides the technology and tools for a truly seamless and secure ticketing experience for Ottawa sports and entertainment fans, making it easier than ever to support their team or experience their favourite artist at TD Place or TD Place Arena.

The industry-leading technology, paired with StubHub’s wealth of data, will also provide fans with the clearest pricing guidance and the most accurate recommendations to get the very best value. Every transaction is also backed by StubHub’s 100% money-back Fan Protect Guarantee and access to exceptional 24/7 customer service.

StubHub Poll Shows the Ridiculous Lengths Canadians will go to Experience Toronto Raptor’s Home Opener

Consumers willing to give up alcohol for a month for tickets and attend game with hip-host artist and Drake nemesis Meek Mill

A recent Angus Reid Forum Panel survey completed by StubHub, the world’s largest ticket marketplace, revealed the extreme – and often surprising – lengths some Canadians will go to experience tonight’s Toronto Raptors home opener, among other things. Asked to select one of four notorious figures to accompany them to the big game, hip-hop artist Meek Mill and “the guy who threw the beer can” polled at 33% and 30%, respectively, among Canadians. Roughned Odor, the Texas Ranger best known for punching Blue Jay Jose Bautista, was by the far least likely, at 14%, to be accompanying a fan to the game tonight. Donald Trump came in at 23%, but with little help from women, only 15% of whom would take the Donald to the game.

As part of the survey, 40% of respondents said they would give up alcohol for a month to score tickets to tomorrow’s game.

Other highlights from the survey include:

Put away that selfie-stick. 78% of Canadians said they would be able to resist putting a selfie on social media if they had courtside tickets.

Yes, I’d like fries with that. Only 13% of Canadians would give up carbs for a month for a pair of Raptors home opener tickets.

Feel free to paint your face to show your team spirit. 64% of Canadians say it’s perfectly acceptable to paint your face at a sporting event no matter what your age.

Looking for an excuse to get out of work the day following the home opener? Given the choice, 66% of Canadians would call in sick the next day with an undisclosed upper body injury. Far fewer would call in with turf toe (14%), injury resulting from a fireworks incident (11%), or an injury resulting from cleaning their drone (9%).



StubHub’s survey was compiled in partnership with Angus Reid in July 2016. 1,511 individuals were surveyed from across Canada.


An online (omnibus) survey was conducted through the Angus Reid Forum Panel, (facilitated by MARU/Vision Critical Research & Consulting). The omnibus was conducted on Friday, October 21st, 2016. To enable cross-tabulation and analysis amongst age, gender, and geography, 1,511 Canadians were surveyed through this effort. The estimated margin of error for the results is +/- 2.52%.


  • If given the opportunity to sit courtside for the Raptors’ home opener, with the tradeoff being sitting with either Meek Mill, the guy who threw the beer can, Donald Trump, or Roughned Odor, 23% of Canadians aged 18 and older would choose to take Donald Trump.
    • 32% of men would choose to take Donald Trump, compared to 15% of women.
    • 33% of Canadians aged 18 and older would choose to take Meek Mill.
    • 30% of Canadians aged 18 an older would choose to take the guy who threw the beer at the Blue Jays game.
    • 14% of Canadians aged 18 and older would choose to take Roughned Odor.
  • 22% of Canadians aged 18 and older said they would not be able to resist putting a selfie on Instagram or Facebook if they were given tickets to sit courtside for the Raptors’ home opener.
    • 78% of Canadians aged 18 and older said they would be able to resist putting a selfie on social media.
    • 32% of 18-34 year-olds said they would not be to resist posting a selfie from their courtside seats, compared to 23% of 35-54 year-olds and 13% of Canadians aged 55 and older.
  • 14% of Canadians aged 18 and older would give up sex for a month in order to get a pair of tickets to the Raptors’ home opener.
    • 18% of women would give up sex for a month, compared to 10% of men who would do the same.
    • 39% of Canadians aged 18 and older would give up alcohol for a month.
      • 44% of women would give up alcohol, compared to 34% of men who would do the same.
      • 47% of 18-34 year-olds would give up alcohol, compared to 36% of those aged 35 and older.
    • 34% of Canadians aged 18 and older would give up social media for a month.
      • 44% of men would give up social media for a month, compared to 25% of women who would do the same.
    • 13% of Canadians aged 18 and older would give up carbs for a month.
  • The majority (64%) of Canadians aged 18 and older say it’s perfectly acceptable to paint your face at a sporting event at any age. 70% of women say it’s perfectly acceptable at any age, compared to 58% of men who say the same thing. 
  • The morning after the Raptors’ home opener, 66% of Canadians aged 18 and older would likely call in sick with an undisclosed upper body injury.
    • 14% said they would likely call in sick with turf toe.
    • 11% said they would likely call in sick because of a fireworks incident.
    • 9% said they would likely call in sick because they cut themselves cleaning their drones.

StubHub Launches Virtual Reality Feature and Announces 10 Most Popular Events This Summer in Canada

Rogers Centre and Molson Canadian Amphitheatre Are the First Venues to Receive the Virtual Reality Treatment From StubHub; Guns N’ Roses Leads List of Top Events 

StubHub unveiled its new virtual reality product feature in Canada, virtual view, and announced its list of the country’s 10 most popular events for the summer, as dictated by demand on the marketplace’s site. StubHub’s virtual view uses virtual reality technology to allow fans to get a 360-degree view from their section while purchasing tickets to the hottest events of the summer, loaded with Canadian favourites on the baseball field and the stage.

Rogers Centre for Blue Jays games and Molson Canadian Amphitheatre for all concerts will be the first to receive this virtual reality treatment in Canada. Baseball fans and concertgoers will be able to pan around the stadium or amphitheatre, fully immersing themselves in some of the most iconic views in sports and entertainment in Toronto, as they enjoy these hot events this summer and beyond.

Looking at total sales for live events in Canada during the 2016 summer season, StubHub’s list reveals that fans are gravitating to the music stage – particularly for Canadian music acts – more so than the baseball diamond. Canadian men dominate the top 10, with Drake in the #2 spot, The Tragically Hip landing in #3 and #6 for their Toronto and Kingston dates, and Shawn Mendes closing out the list at #10. The list also shows Canadian fans’ strong affinity to nostalgia with legacy acts Paul McCartney and Sting showing a strong presence. Guns N’ Roses proves to be the hottest ticket of the summer, as their one Canadian stop in Toronto takes top spot for the highest sales for a single event, a distinction previously held by Drake in 2015.

The Blue Jays game against the Cleveland Indians on Canada Day is the only baseball game all summer to hit the most popular events. Festivals don’t make the list of top 10, but their demand continues to grow as newer localized festivals like Field Trip, Wayhome, TURF, and Bestival are driving up overall sales for festivals in Canada on StubHub.


  1. Guns N’ Roses – Rogers Centre – July 16th
  2. Drake – Air Canada Centre – July 31st
  3. The Tragically Hip – Air Canada Centre – August 12th
  4. Adele – Rogers Arena – July 20th
  5. Toronto Blue Jays v. Cleveland Indians – Rogers Centre – July 1st
  6. The Tragically Hip – K-Rock Centre – August 20th
  7. Paul McCartney – FirstOntario Centre – July 21st
  8. Sting – Air Canada Centre – June 29th
  9. Luke Bryan – Molson Canadian Amphitheatre – June 25th
  10. Shawn Mendes – Air Canada Centre – August 21st

*total sales for a single-event in Canada on StubHub from June 17 to Labour Day

Other Summer event season trends spotted by StubHub in Canada:

  • Comparing lead Canadian male singers, Drake’s date outsells Shawn Mendes’ date by 215%
  • Country star Luke Bryan is the best deal with the lowest selling price for a ticket bought on StubHub at $6 and the overall lowest average ticket price at $87
  • Fans can beat the holiday crowd and see the Blue Jays one day earlier than Canada Day for a 47% lower average ticket price
  • Adele may be the only female on the list, coming in at #4, but she commands more per ticket on average than eight of the artists
  • Festivals continue to gain momentum. Osheaga has held the top festival position over the last three years but Shambhala Music Festival takes the spot this year, indicating a strong demand for Electronic Music in Canada

StubHub’s Top Events by Region:

  • Toronto: Guns N’ Roses, Drake, The Tragically Hip, Toronto Blue Jays v. Cleveland Indians, Paul McCartney
  • Calgary: The Tragically Hip, Zac Brown Band, Sting, Bill Maher, Billy Idol
  • Vancouver: Adele, The Tragically Hip, Shambhala Music Festival, Flight of the Conchords, Dixie Chicks
  • Montreal: Sting, Osheaga, Celine Dion, Paul Simon, 5 Seconds of Summer
  • Edmonton: The Tragically Hip, Sting, Chris Cornell, Meat Loaf, Bill Maher
  • Winnipeg: The Tragically Hip, Garth Brooks and Trisha Yearwood, Chris Cornell, Tedeschi Trucks Band, Demi Lovato and Nick Jonas

StubHub continues to provide unparalleled and convenient access to live events through its iOS and Android mobile and tablet apps. With the addition of virtual view, fans can see where they’ll be sitting on their phones or tablets before attending their favourite show or baseball game by simply moving their phone. With virtual reality goggles, fans can insert their iOS or Android phone into the viewer and move their head from side-to-side for an even more immersive virtual reality experience. Not only will fans be able to see the most in-demand concerts and baseball games this summer, but they’ll know their sightlines before the big event, helping to make a more informed and personalized ticket selection.

Additionally, StubHub’s app includes personalization tools, recommendation notifications and exclusive partner content to make it easier than ever for fans to discover live events. With iTunes library scanning (on iOS), personalized algorithms to identify team and artist favourites and more, the StubHub app helps ensure fans won’t miss some of their favourite acts, while also providing for the opportunity to discover new acts based on personalized recommendations.


StubHub Appoints Jeff Poirier As Canada Country Manager

May 5, 2015 – TORONTO – StubHub, the world’s largest ticket marketplace, announced that it has appointed Jeff Poirier as the new Country Manager for Canada.  Poirier assumed the role, replacing exiting manager Anthony Lipschitz this week.  As Country Manager, Poirier will continue to grow and develop StubHub’s business across Canada.

“Jeff is an extremely smart, hardworking and humble leader,” said Brigitte Ricou-Bellan, International General Manager for StubHub.  “His experience prior to joining StubHub has proven immensely valuable in his role on our Strategy and Corporate Development team, leading a number of highly strategic cross-functional deals and investments.  As he moves into his new role in Canada, I’m confident he’ll bring the same keen focus coupled with a strong drive and determination to collaborate with partners that will continue to grow our business in this market.”

Poirier will be leading StubHub’s growth in the Canadian market, focused on developing new products and product enhancements tailored to the Canadian fan to improve their transactional experiences on StubHub’s site and mobile products.  Further, he will be working diligently to strategically drive new partnerships that can improve access for fans to more events than any other marketplace, while creating a more cohesive end-to-end experience within the site and mobile products.  As these product enhancements and new partnerships grow, Poirier plans to drive highly-targeted marketing campaigns that focus on the unique needs of the Canadian fan.

“I’m incredibly excited to take on this new challenge. We have built an incredible team on the ground in Canada and I can’t wait to work with them in leading StubHub’s Canadian business to a great year,” said Poirier.  “The products we’re developing and enhancements we are making for our customers in the Canada market are going to offer an improved experience tailored specifically to their needs and I’m excited to be a part of such innovations to better serve our fans!”

Poirier joined StubHub in 2012 and has spent the past three years on the Strategy & Corporate Development team. During this time, he led numerous cross-functional evaluations of growth opportunity across numerous markets, leading them through all aspects of approvals and negotiations in several deals. He was also the Head of Corporate Development on an interim basis throughout much of 2014. Poirier also co-led several investments, including Bypass Lane and Ticketstreet (a Japanese online secondary ticket marketplace), while also leading two annual Strategic Planning cycles and various strategic initiatives. Prior to joining StubHub, Poirier spent two years as an Investment Banker at Goldman Sachs in their SF office, concentrating on technology clients. Here, he advised clients on M&A, IPOs and capital raising efforts. Poirier graduated from the U.S. Naval Academy in 2001 and served seven years in the nuclear submarine community before leaving the Navy to attend business school at MIT where he earned his MBA.   He resides in the city of Marin in Northern California, close to StubHub’s corporate headquarters in San Francisco with his wife and two young children.  He will be splitting his time between the corporate headquarters and Toronto-based Canada office.

StubHub recently announced a new partnership with the Toronto Rock, one of a number of partnerships within the Canadian market as it strives to provide fans the widest selection of tickets to live events offering ever-increasing access coupled with first-in-class customer service.  Just this winter, StubHub became the official Fan-to-Fan Ticket Partner of Resorts of the Canadian Rockies for a number of the Resort’s sports and entertainment events.  StubHub is also the official Fan-to-Fan Marketplace for the Ottawa Senators.  The Next Stage Concert Series, a recent three-city live concert series supporting local Canadian artist, as well as a partnership with Tennis Canada for the Rogers Cup in Toronto and Coupe Rogers in Montreal are also recent partnership additions to continue to expand in this important international market.  Further, StubHub gives back to youth performing arts education programs in Canada through a partnership with Toronto-based charity UNITY as a StubHub Rising Star, StubHub’s international philanthropic program spotlighting outstanding grassroots charities improving access and opportunity for at-risk youth through sports and the arts.

About StubHub
StubHub is the world’s largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events on desktop, tablet or mobile, as well as the ability to discover local live music through its iOS app StubHub Music. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit,,, or

Media Contact:
Jessica Erskine | 818.618.8244 |