StubHub Releases 2017 Opening Day Excuse Report and Gives Fans The Perfect Excuse Letter

The Major League Baseball season kicks off in earnest today and plenty of fans, who just can’t bear missing out on the action of this American pastime – seeing their favorite players, hearing the crack of the bat, adding to the roar in the stadium as they’re hoping for a chance at the pennant, are planning to skip work or school to support their favorite teams on Opening Day.

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Click here to view StubHub’s Full 2017 Opening Day Report

Results of a Survey, announced today – conducted online by Harris Poll and commissioned by StubHub surveyed among over 2,000 American adults – finds that nearly one-quarter (24%) of American adults say they would make up an excuse to get out of school or work to attend MLB Opening Day and 23% have actually skipped school or work in the past to attend a baseball game!

Millennials (18-34-year-olds) are the most likely to skip for Opening Day:

  • Nearly one-third (30%) of millennial males say they are planning to skip work/school to attend an MLB Opening Day game this year.
  • 17% of millennials (male and female) say they are planning to skip vs 4% of those ages 45+.

The survey asked Americans what their top excuses to skip work or school for an MLB Opening Day would be:

  • 24% of Americans said they would make up an excuse
  • 13% said they would take a “sick day”
  • 7% said they would take a “mental health day”
  • 25% said they wouldn’t make up an excuse – they’d just be honest about where they were going

Sometimes, Opening Day is about more than just baseball.  The experience is truly a myriad of scents, tastes, sounds and energy that make it one of the most quintessential American traditions.

StubHub asked Americans what their favorite part of attending a baseball game is:

  • 47% of Americans cited the game itself
  • The other 51% are there to enjoy their afternoon or evening
  • Nearly 1 in 5 Americans (18%) chose either “the food” (9%) or the “people watching” (9%) as their favorite part of attending a baseball game
  • Hot dogs (38%) and alcoholic beverages (21%) topped the list of favorite ballpark treats Americans look forward to
  • Peanuts, the traditional 7th-inning stretch favorite, was further down the list at 15%
Survey Methodology:
This survey was conducted online within the United States by Harris Poll on behalf of StubHub from March 23-27, 2017 among 2,201 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact PR@stubhub.com.

Get your excuse ready before your team’s home opener!

To arm fans who need an excuse to make it out to see their favorite players, StubHub has partnered with six MLB teams to provide excuse letters for Opening Day ticket buyers on StubHub to personalize:
Giants Excuse Letter
San Francisco Giants Home Opener Excuse Letter
New York Mets Home Opener Excuse Letter
New York Yankees Home Opener Excuse Letter
Chicago Cubs Home Opener Excuse Letter
Los Angeles Dodgers Home Opener Excuse Letter
Kansas Royals Home Opener Excuse Letter

StubHub’s 2017 Major League Baseball (MLB) Season Preview

MLB’s 2017 Opening Day Set to be Most Global Attendance In Recent Years; Cubs Maintain Strong Demand off Championship Win; Blue Jays, Mets and Royals Are Trending

  • MLB Opening Day and 2017 regular season games are set to be the most global in attendance in recent years.
  • The Chicago Cubs home opener and season show strong demand off of last year’s World Series win.
  • The Toronto Blue Jays, New York Mets, and Kansas City Royals recent successes pay off as demand for these teams has seen the most growth in the last three years.
  • The New York Yankees, Chicago Cubs, Cleveland Indians and San Francisco Giants have all seen a considerable increase in international sales from last season.

Cubs franchise set to hit record-breaking 2017 Opening Day and season.

  • The Chicago Cubs’ 2017 Home Opener is set to be the most successful opener in the franchise’s recent history based on ticket sales over the past five years.
  • Demand for Cubs tickets has seen consistent year-over-year growth since 2014 based on season game ticket sales.
  • Half of MLB’s top 10 most in-demand games for the 2017 season are Cubs home games.
  • Where sales are coming from for Cubs 2017 season:
    • More out of state fans as demand based on tickets purchased outside of Illinois has increased by nearly 5% from last season.
    • International interest for Cubs games has increased by 157% compared to this time last year based on tickets purchased by international fans (buyers outside of the U.S.). Cubs fans from 26 different countries have already purchased tickets for games this season compared to 21 countries last season.

Where are fans coming from for Opening Day?

Tickets for MLB’s 2017 Opening Day have been purchased by fans in a total of 30 different countries, significantly higher than last year’s count of 18 different countries for MLB’s 2016 Opening Day.
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These international buyers make up 5% of the total number of tickets purchased on StubHub. After the U.S. and Canada, strong international MLB interest is also coming from Australia, UK, and Mexico.

Top 5 2017 Home Openers:

  1. San Francisco Giants Opening Day – vs Arizona Diamondbacks on Monday, April 10th
    • With a Monday Home Opener, does this mean SF fans are more likely to skip work for their game?
  2. Los Angeles Dodgers Opening Day – vs San Diego Padres on Monday, April 3rd
    • This game has the best value of the top 5 Home Openers with the lowest average ticket price currently at $158.
  3. Louis Cardinals Opening Day – vs Chicago Cubs on Sunday, April 2nd
    • The Cardinals have the distinction of hosting last year’s World Series Champs for their Home Opener.
  4. Atlanta Braves Opening Day- vs San Diego Padres on Friday, April 14th
    • The Braves have one of the latest start dates for their Home Opener, giving fans plenty of time to plan.
  5. Chicago Cubs Opening Day – vs Los Angeles Dodgers on Monday, April 10th

Top 10 Most In-Demand Games of 2017:

  1. Derek Jeter Jersey Retirement Ceremony, Houston Astros at NY Yankees on May 14th (Mother’s Day)
    • Demand is up 227% from the second highest selling game of the season, Chicago Cubs at Boston Red Sox on April 29th.
  2. Chicago Cubs at Boston Red Sox on April 29th
  3. David Ortiz Jersey Retirement, Los Angeles Angels at Boston Red Sox on June 23rd
  4. Chicago Cubs at Boston Red Sox on April 28th
  5. New York Yankees at Chicago Cubs on May 6th
  6. New York Yankees at Chicago Cubs on May 5th
  7. Tampa Bay Rays at Boston Red Sox on April 17th
  8. St.Louis Cardinals at Chicago Cubs on June 3rd
  9. Los Angeles Dodgers at San Francisco Giants on April 27th
  10. Toronto Blue Jays at Seattle Mariners on June 10th
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Top 6 most popular MLB teams of 2017:

Based on team ticket sales to-date on StubHub.
Historically, these have been the most popular MLB teams on StubHub since 2014.

  1. Boston Red Sox
  2. Chicago Cubs
  3. SF Giants
  4. New York Yankees
  5. St.Louis Cardinals
  6. LA Dodgers

Most recently popular MLB teams:

Based on highest growth in ticket sales in the last three years on StubHub.

  1. Toronto Blue Jays
  2. Chicago Cubs
  3. New York Mets
  4. Kansas City Royals
  5. Houston Astros

Most popular pre-season MLB teams:

Demand based on highest growth in ticket sales on StubHub from 2016 to 2017 (pre-season sales).

  1. San Francisco Giants – Ticket demand has nearly doubled compared this time last year.
  2. Chicago Cubs
  3. New York Yankees
  4. Boston Red Sox

The most tech-savvy MLB fans:

Based on fans that purchase tickets on the StubHub app and mobile site the most since 2014.

  1. Dodgers
  2. New York Yankees
  3. SF Giants
  4. St. Louis Cardinals
  5. Chicago Cubs

What games are trending for teams after their Home Opener?

Top six most popular teams: Red Sox, Cubs, Yankees, Giants, Cardinals, Dodgers. Includes the increasingly popular Royals team and 2016 World Series contender, the Cleveland Indians.

  1. Boston Red Sox
    • Top three most in-demand Boston Red Sox games of 2017:
      1. Chicago Cubs at Boston Red Sox on April 29th
      2. LA Angels at Boston Red Sox (David Ortiz Jersey Retirement) on June 23rd
      3. Chicago Cubs at Boston Red Sox on April 28th – Lowest Average Ticket Price, $133
  1. Chicago Cubs
    • Top three most in-demand Chicago Cubs Games of 2017:
      1. NY Yankees at Chicago Cubs on May 6th
      2. NY Yankees at Chicago Cubs on May 5th – Lowest Average Ticket Price, $163
      3. St. Louis Cardinals at Chicago Cubs on June 3rd
  1. New York Yankees
    • Yankees are the MLB team with the highest jump in international sales compared to last season. 
    • International interest for the Yankees has nearly doubled in terms of the number of fans from different countries purchasing tickets. Pre-season sales for 2016 saw tickets purchased from a total of 24 countries while for this season to date, sales have come from 47 countries.
    • Top three most in-demand New York Yankees games of 2017:
      1. Houston Astros at NY Yankees (Derek Jeter Jersey Retirement Ceremony) on May 14th – #1 selling event by far
      2. Baltimore Orioles at NY Yankees on April 30th – Lowest Average Ticket Price, $49
      3. Boston Red Sox at NY Yankees on June 8th
  1. San Francisco Giants
    • Demand based on tickets purchased by international fans has increased by 65% from last year.
    • Top three most in-demand San Francisco Giants games of 2017:
      1. Los Angeles Dodgers at San Francisco Giants on April 27th
      2. San Diego Padres at San Francisco Giants on April 29th
      3. Cincinnati Reds at San Francisco Giants on May 14th – Lowest Average Ticket Price, $69
  1. St. Louis Cardinals
    • The top three most in-demand St. Louis Cardinals games of 2017 are when the Chicago Cubs come to town from May 12-14. Lowest Average Ticket Price on May 14th at $81.
  2. Los Angeles Dodgers
    • Top three most in-demand Los Angeles Dodgers games of 2017:
      1. Philadelphia Phillies at Los Angeles Dodgers on April 29th – Lowest Average Ticket Price, $54
      2. Chicago Cubs at Los Angeles Dodgers on May 27th
      3. Chicago Cubs at Los Angeles Dodgers on May 26th
  1. Kansas City Royals
    • Top three most in-demand Kansas Royals games of 2017:
      1. SF Giants at Kansas City Royals on April 18th – Lowest Average Ticket Price, $58
      2. St. Louis Cardinals at Kansas City Royals on August 7th
      3. SF Giants at Kansas City Royals on August 19th
  1. Cleveland Indians
    • Top three most in-demand Cleveland Indians games of 2017:
      1. Toronto Blue Jays at Cleveland Indians on July 22nd
      2. NY Yankees at Cleveland Indians on August 5th
      3. Toronto Blue Jays at Cleveland Indians on July 21st – Lowest Average Ticket Price, $65

For any questions, please reach out to PR@stubhub.com.