StubHub Celebrates Canada Day by Releasing Top Selling Canadian Acts of the Past Decade

With Canada’s 150th birthday quickly approaching, there are a lot of reasons to celebrate. StubHub, the world’s largest ticket marketplace, is celebrating by taking a look at the top-10 selling Canadian music acts on its platform over the last decade. The list is broken down into the top-selling artists on a per-show basis.

The list features a mix of old and new, with classic Canadian icons such as Rush and Neil Young, and relative newcomers such as Shawn Mendes and The Weeknd. Nickelback slots in at #9 on the list, and despite some public scrutiny, this proves that Canadians are going to see these Rockstars for All the Right Reasons (couldn’t resist). With his highly successful Believe and Purpose world tours, number one on the list goes to the pride of Stratford, Ontario, Justin Bieber.

Check out the full list below.

StubHub Poll Shows the Ridiculous Lengths Canadians will go to Experience Toronto Raptor’s Home Opener

Consumers willing to give up alcohol for a month for tickets and attend game with hip-host artist and Drake nemesis Meek Mill

A recent Angus Reid Forum Panel survey completed by StubHub, the world’s largest ticket marketplace, revealed the extreme – and often surprising – lengths some Canadians will go to experience tonight’s Toronto Raptors home opener, among other things. Asked to select one of four notorious figures to accompany them to the big game, hip-hop artist Meek Mill and “the guy who threw the beer can” polled at 33% and 30%, respectively, among Canadians. Roughned Odor, the Texas Ranger best known for punching Blue Jay Jose Bautista, was by the far least likely, at 14%, to be accompanying a fan to the game tonight. Donald Trump came in at 23%, but with little help from women, only 15% of whom would take the Donald to the game.

As part of the survey, 40% of respondents said they would give up alcohol for a month to score tickets to tomorrow’s game.

Other highlights from the survey include:

Put away that selfie-stick. 78% of Canadians said they would be able to resist putting a selfie on social media if they had courtside tickets.

Yes, I’d like fries with that. Only 13% of Canadians would give up carbs for a month for a pair of Raptors home opener tickets.

Feel free to paint your face to show your team spirit. 64% of Canadians say it’s perfectly acceptable to paint your face at a sporting event no matter what your age.

Looking for an excuse to get out of work the day following the home opener? Given the choice, 66% of Canadians would call in sick the next day with an undisclosed upper body injury. Far fewer would call in with turf toe (14%), injury resulting from a fireworks incident (11%), or an injury resulting from cleaning their drone (9%).

A DEEPER DIVE

SAMPLE SIZE, DEMOGRAPHICS + MARKETS

StubHub’s survey was compiled in partnership with Angus Reid in July 2016. 1,511 individuals were surveyed from across Canada.

METHODOLOGY

An online (omnibus) survey was conducted through the Angus Reid Forum Panel, (facilitated by MARU/Vision Critical Research & Consulting). The omnibus was conducted on Friday, October 21st, 2016. To enable cross-tabulation and analysis amongst age, gender, and geography, 1,511 Canadians were surveyed through this effort. The estimated margin of error for the results is +/- 2.52%.

MORE FINDINGS 

  • If given the opportunity to sit courtside for the Raptors’ home opener, with the tradeoff being sitting with either Meek Mill, the guy who threw the beer can, Donald Trump, or Roughned Odor, 23% of Canadians aged 18 and older would choose to take Donald Trump.
    • 32% of men would choose to take Donald Trump, compared to 15% of women.
    • 33% of Canadians aged 18 and older would choose to take Meek Mill.
    • 30% of Canadians aged 18 an older would choose to take the guy who threw the beer at the Blue Jays game.
    • 14% of Canadians aged 18 and older would choose to take Roughned Odor.
  • 22% of Canadians aged 18 and older said they would not be able to resist putting a selfie on Instagram or Facebook if they were given tickets to sit courtside for the Raptors’ home opener.
    • 78% of Canadians aged 18 and older said they would be able to resist putting a selfie on social media.
    • 32% of 18-34 year-olds said they would not be to resist posting a selfie from their courtside seats, compared to 23% of 35-54 year-olds and 13% of Canadians aged 55 and older.
  • 14% of Canadians aged 18 and older would give up sex for a month in order to get a pair of tickets to the Raptors’ home opener.
    • 18% of women would give up sex for a month, compared to 10% of men who would do the same.
    • 39% of Canadians aged 18 and older would give up alcohol for a month.
      • 44% of women would give up alcohol, compared to 34% of men who would do the same.
      • 47% of 18-34 year-olds would give up alcohol, compared to 36% of those aged 35 and older.
    • 34% of Canadians aged 18 and older would give up social media for a month.
      • 44% of men would give up social media for a month, compared to 25% of women who would do the same.
    • 13% of Canadians aged 18 and older would give up carbs for a month.
  • The majority (64%) of Canadians aged 18 and older say it’s perfectly acceptable to paint your face at a sporting event at any age. 70% of women say it’s perfectly acceptable at any age, compared to 58% of men who say the same thing. 
  • The morning after the Raptors’ home opener, 66% of Canadians aged 18 and older would likely call in sick with an undisclosed upper body injury.
    • 14% said they would likely call in sick with turf toe.
    • 11% said they would likely call in sick because of a fireworks incident.
    • 9% said they would likely call in sick because they cut themselves cleaning their drones.

StubHub Launches Virtual Reality Feature and Announces 10 Most Popular Events This Summer in Canada

Rogers Centre and Molson Canadian Amphitheatre Are the First Venues to Receive the Virtual Reality Treatment From StubHub; Guns N’ Roses Leads List of Top Events 

StubHub unveiled its new virtual reality product feature in Canada, virtual view, and announced its list of the country’s 10 most popular events for the summer, as dictated by demand on the marketplace’s site. StubHub’s virtual view uses virtual reality technology to allow fans to get a 360-degree view from their section while purchasing tickets to the hottest events of the summer, loaded with Canadian favourites on the baseball field and the stage.

Rogers Centre for Blue Jays games and Molson Canadian Amphitheatre for all concerts will be the first to receive this virtual reality treatment in Canada. Baseball fans and concertgoers will be able to pan around the stadium or amphitheatre, fully immersing themselves in some of the most iconic views in sports and entertainment in Toronto, as they enjoy these hot events this summer and beyond.

Looking at total sales for live events in Canada during the 2016 summer season, StubHub’s list reveals that fans are gravitating to the music stage – particularly for Canadian music acts – more so than the baseball diamond. Canadian men dominate the top 10, with Drake in the #2 spot, The Tragically Hip landing in #3 and #6 for their Toronto and Kingston dates, and Shawn Mendes closing out the list at #10. The list also shows Canadian fans’ strong affinity to nostalgia with legacy acts Paul McCartney and Sting showing a strong presence. Guns N’ Roses proves to be the hottest ticket of the summer, as their one Canadian stop in Toronto takes top spot for the highest sales for a single event, a distinction previously held by Drake in 2015.

The Blue Jays game against the Cleveland Indians on Canada Day is the only baseball game all summer to hit the most popular events. Festivals don’t make the list of top 10, but their demand continues to grow as newer localized festivals like Field Trip, Wayhome, TURF, and Bestival are driving up overall sales for festivals in Canada on StubHub.

TOP EVENTS*

  1. Guns N’ Roses – Rogers Centre – July 16th
  2. Drake – Air Canada Centre – July 31st
  3. The Tragically Hip – Air Canada Centre – August 12th
  4. Adele – Rogers Arena – July 20th
  5. Toronto Blue Jays v. Cleveland Indians – Rogers Centre – July 1st
  6. The Tragically Hip – K-Rock Centre – August 20th
  7. Paul McCartney – FirstOntario Centre – July 21st
  8. Sting – Air Canada Centre – June 29th
  9. Luke Bryan – Molson Canadian Amphitheatre – June 25th
  10. Shawn Mendes – Air Canada Centre – August 21st

*total sales for a single-event in Canada on StubHub from June 17 to Labour Day

Other Summer event season trends spotted by StubHub in Canada:

  • Comparing lead Canadian male singers, Drake’s date outsells Shawn Mendes’ date by 215%
  • Country star Luke Bryan is the best deal with the lowest selling price for a ticket bought on StubHub at $6 and the overall lowest average ticket price at $87
  • Fans can beat the holiday crowd and see the Blue Jays one day earlier than Canada Day for a 47% lower average ticket price
  • Adele may be the only female on the list, coming in at #4, but she commands more per ticket on average than eight of the artists
  • Festivals continue to gain momentum. Osheaga has held the top festival position over the last three years but Shambhala Music Festival takes the spot this year, indicating a strong demand for Electronic Music in Canada

StubHub’s Top Events by Region:

  • Toronto: Guns N’ Roses, Drake, The Tragically Hip, Toronto Blue Jays v. Cleveland Indians, Paul McCartney
  • Calgary: The Tragically Hip, Zac Brown Band, Sting, Bill Maher, Billy Idol
  • Vancouver: Adele, The Tragically Hip, Shambhala Music Festival, Flight of the Conchords, Dixie Chicks
  • Montreal: Sting, Osheaga, Celine Dion, Paul Simon, 5 Seconds of Summer
  • Edmonton: The Tragically Hip, Sting, Chris Cornell, Meat Loaf, Bill Maher
  • Winnipeg: The Tragically Hip, Garth Brooks and Trisha Yearwood, Chris Cornell, Tedeschi Trucks Band, Demi Lovato and Nick Jonas

StubHub continues to provide unparalleled and convenient access to live events through its iOS and Android mobile and tablet apps. With the addition of virtual view, fans can see where they’ll be sitting on their phones or tablets before attending their favourite show or baseball game by simply moving their phone. With virtual reality goggles, fans can insert their iOS or Android phone into the viewer and move their head from side-to-side for an even more immersive virtual reality experience. Not only will fans be able to see the most in-demand concerts and baseball games this summer, but they’ll know their sightlines before the big event, helping to make a more informed and personalized ticket selection.

Additionally, StubHub’s app includes personalization tools, recommendation notifications and exclusive partner content to make it easier than ever for fans to discover live events. With iTunes library scanning (on iOS), personalized algorithms to identify team and artist favourites and more, the StubHub app helps ensure fans won’t miss some of their favourite acts, while also providing for the opportunity to discover new acts based on personalized recommendations.

 

StubHub Announces Top 10 Summer Touring Acts of 2016

Adele Tops the List Largely Dominated by Rock Acts, Signaling a Rock Resurgence;Pop Acts and Legacy Acts Dominated in Summer 2015 

StubHub today announced its list of the top 10 touring acts for the summer as dictated by demand on the marketplace’s site.  Adele tops the list, replacing Taylor Swift’s #1 spot in 2015, and rock acts dominate the list, signaling a rock resurgence for the Summer of 2016.

Looking at total sales for live concert events from Memorial Day to Labor Day – the unofficial start and end to the Summer concert season – StubHub’s list sees a significant presence by rock acts on the list of top selling artists as well as the list of artists generating the most sales per individual shows.  With only one show currently scheduled, Metallica tops the list of highest amount of sales per show (as opposed to total sales for shows throughout the summer) followed by fellow rock institutions Pearl Jam and Radiohead in the #2 and #4 spots respectively. Guns N Roses and Coldplay also have a strong presence on both lists.  Metallica’s one summer show in Minneapolis is proving to be the hottest single event of the summer based on sales, a distinction held by Grateful Dead in 2015.

TOP SELLING ACTS*

  1. Adele
  2. Coldplay
  3. Justin Bieber
  4. Drake
  5. Beyoncé
  6. Guns N Roses
  7. Twenty One Pilots
  8. Kenny Chesney
  9. Paul McCartney
  10. Billy Joel

*total sales for all dates on StubHub from Memorial Day to Labor Day

TO SELLING ACTS – PER SHOW**

  1. Metallica
  2. Pearl Jam
  3. Radiohead
  4. Beyoncé
  5. Billy Joel
  6. Paul McCartney
  7. Justin Bieber
  8. Adele
  9. Coldplay
  10. Guns N Roses

**highest average sales per show for dates on StubHub from Memorial Day to Labor Day

Other Summer concert season trends spotted by StubHub:

  • Adele unseats Taylor Swift from the 2015 lead spot and also holds the distinction of having generated the highest sale for a single ticket as well as the highest average price per ticket
  • The only two acts to return to the top selling list from 2015 are Kenny Chesney and Billy Joel, the latter having remained on the list now for three straight years – the longest running position to date, generated largely by his consistent touring and high demand.
  • Beyoncé has sold the lowest single ticket and Twenty One Pilots has the lowest average price for tickets overall
  • With a similar number of shows this summer, Adele is narrowly outselling Coldplay to top the list by approximately 7%. She outsells the #10 ranked artist, Billy Joel, by 153%.
  • On a per show basis, Metallica dominates the list with their one summer show. They currently outsell the next highest performer, Pearl Jam, by 400% and Guns N Roses by 845%
  • While Adele tops the list this summer in total sales, she’s still far behind Taylor Swift’s huge 2015 summer. Swifty’s 2015 summer has outsold Adele’s 2016 by 643%. However, it’s important to note that Swift had almost double the amount of summer shows which led to her historic summer.
  • Music Festivals throughout the Summer continue to remain popular but sales have started to level off and the same festivals continue to lead demand. Lollapalooza maintains its position from 2015 as the highest selling festival on StubHub for the summer.

StubHub continues to provide unparalleled and convenient access to live events through its iOS and Android mobile and tablet apps that feature personalization tools, content partnerships and recommendation notifications to make it easier than ever for fans to easily discover live events. With iTunes library scanning (on iOS), personalized algorithms to identify team and artist favorites and more, the StubHub app helps ensure fans won’t miss some of their favorite acts, while also providing for the opportunity to discover new acts based on personalized recommendations. Yelp and Foursquare integrations and easy-to-use mobile ticketing makes the app even easier to plan a weekend on the go.