StubHub Introduces New Social Tools To Make Planning, Organizing and Attending Events More Engaging

New Facebook and iMessage Integrations, as well as a Facebook Messenger Chatbot, Help Fans Better Connect Over Live Experiences


SAN FRANCISCOAPRIL 11, 2017StubHub, the world’s largest ticket marketplace, today announced the launch of its new social suite of tools, which helps fans seamlessly discover, share and plan live event experiences with friends. StubHub’s new integration with Facebook, its new iMessage app, and a new Facebook Messenger chatbot will bring people closer together around the live events they love.


Available with the latest update of the StubHub app, the new social tools enable users to connect with their Facebook friends within the StubHub app to see which events they are planning on attending, as well as which artists, teams and venues are of interest to them. This integration builds on StubHub’s Facebook login functionality that was introduced last year as the foundation to build a more socially connected experience on StubHub.

“Live events are inherently social experiences, and our new social suite of tools helps StubHub customers better connect with their friends to plan and attend their favorite live events,” said Mats Nilsson, head of product, UX and PMO at StubHub. “As live events continue to increase in popularity for the value they contribute to creating incredible memories, StubHub is innovating our experience to make it easier, more fun and more social to live life LIVE.”


In addition, StubHub launched the StubHub app within iMessage, which allows users to easily browse events and quickly share multiple ticket options with friends through iMessage. With iMessage, the “planner” can select up to five sets of ticket options and send to their friends to compare and vote. The “recipients” receive an iMessage that opens the StubHub app, and lets them view and vote on their favorite seating option. Once recipients cast their votes, the results are automatically sent back to the planner within iMessage, and any member of the group can move forward to purchase the tickets through StubHub — all without leaving the iMessage app.


Also announced today, StubHub has developed and launched its second chatbot as a new way to connect with customers and help them discover the best live events. Built on key learnings from its Skype chatbot, StubHub’s new Facebook Messenger chatbot serves as a personal event concierge, asking questions and recommending local and upcoming events based on the information that a user supplies. StubHub’s Facebook Messenger experience caters to on-the-go consumers, swiftly providing relevant, highly personalized options, streamlining event discovery and checkout, and making it easier to plan a night out.


About StubHub

At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit or follow @StubHub on Twitter, Facebook and Instagram or

StubHub Rolls Out New Ticket Recommendation and Instant Relist Features to Enhance Search, Discovery, and Customer Experience

“Best value” filter is powered by the largest source of ticketing transaction data in the industry

Today, StubHub announced the launch of a new ticket recommendation feature that will enhance the personalized experience currently available on the e-commerce platform. The “best value” sort option, available on desktop, mobile Web and StubHub’s native iOS and Android app, empowers fans to quickly identify great deals, experience more clarity during the ticket discovery process, and make more informed purchasing decisions.

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StubHub consistently sells one ticket per second across its immense marketplace, and as a result the company has access to a rich transactional dataset to determine how customers assess seat quality and value. The sophisticated algorithm behind the new best value filter considers this proprietary historical data, as well as price, location, and availability. In addition to viewing tickets by best value, users will continue to have the option of adjusting the filter to search for tickets by price or location.

“StubHub has been the indisputable leader of the secondary ticketing market since creating the category in 2000, and part of that success can be derived from keeping our fans’ preferences top of mind,” said Head of Product Mats Nilsson. “We knew there was interest in this type of quality ranking from both buyers and sellers, and after a series of robust testing to see exactly what our users want combined with 15 years of proprietary data, we’re happy to announce that we can now offer the strongest ticket recommendation algorithm in the industry in line with our users’ needs.”

In addition to the new best value offering, Stubhub has also integrated “instant relist” functionality on desktop, mobile Web and StubHub’s native iOS and Android apps. Fans who purchase tickets on StubHub but then cannot attend their event can now easily relist their tickets directly back to the marketplace. The feature allows fans to easily modify how many tickets they’re relisting, the price per ticket and where to send the payment, streamlining the process.

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In offering these new additions to the platform experience, StubHub joins leading e-commerce companies in prioritizing best-in-class customization and convenience tools for users. The features are the latest in a series of enhancements from StubHub that continually improve the user experience, arriving shortly after the launch of more personalized display options for pricing, as well as a redesigned mobile app with improved recommendation algorithms and discovery engines.

“The Best Value option helps users sort through our extensive marketplace to find the right experience for them at the right price. With the addition of this new quality metric, we’re able to meet our fans’ needs no matter how they prefer to shop for tickets,” said Senior Product Manager Ryan Kennedy. “And now, if they can’t make it, we’re making it easier than ever to re-engage with our platform to instantly relist that ticket, and potentially resell, in seconds. It’s all part of our greater mission to make the event-going experience as intuitive, individualized, and convenient as possible.”

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