StubHub Named An International Ticketing Partner For Rock in Rio 2017

São Paulo, April 5, 2017 – StubHub, the world’s largest ticket marketplace, today announced that it will be an authorized international ticketing partner for the 18th edition of Rock in Rio. The lineup for Rock in Rio includes major acts such as Lady Gaga, Bon Jovi, Maroon 5, Justin Timberlake, Guns N’ Roses, The Who, Red Hot Chili Peppers, and several others, and will take place in Barra Olympic Park, Rio de Janeiro, on Sept. 15-17 and 21 -24.

“StubHub connects people to inspiring experiences, and as the international ticketing partner for Rock in Rio, we will offer international fans an innovative, easy-to-use, secure platform to purchase their tickets to one the world’s most dynamic music festivals,” said Ricardo Noryo, StubHub Director of Partnerships in Latin America. “Since the 2013 edition of Rock in Rio, Rio de Janeiro, we have seen international ticket sales to events in Brazil more than double, and we may be looking forward to the most global edition of Rock in Rio to-date.”

As an international ticketing partner, StubHub will leverage its global marketplace to give music and festival fans in countries outside of Brazil easy, secure access to a great selection of ticket inventory for Rock in Rio. Tickets go on sale on StubHub.com and StubHub’s international sites this Thursday, April 6, and consumers outside of Brazil can use StubHub to purchase Rock in Rio tickets in their own language and currency.

“At Rock in Rio, we strive for a lineup composed of the biggest music acts worldwide and each year we are seeing a growing number of international attendees at the event,” said Roberta Medina, Rock in Rio executive vice-president. “Therefore, we chose StubHub as we want fans anywhere in the world to have the best possible experience buying their tickets for the event.”

StubHub’s 2016 acquisition of Ticketbis allowed it to expand its presence to 48 countries around the world and surface domestic and international events to consumers. The partnership with Rock in Rio follows similar, recently announced agreements with Major League Baseball’s Los Angeles Angels and Toronto Blue Jays, Mexico’s Tijuana Xolos football club, the Singapore Rugby 7’s and Brazil Rugby National Team.

StubHub Announces Top 10 Fall Concerts: Adele Takes #1 Spot, on Pace to Outsell Taylor Swift’s Fall 2015 Tour and Become #1 Overall Act of 2016

Adele Triples Drake’s Sales, followed by Beyoncé, Maroon 5 and Kanye West, With Country Acts Showing the Strongest Representation; October’s ‘Desert Trip’ Joins Coachella as Top Festival of the Year

12, SEPTEMBER 2016 (SAN FRANCISCO, CA) – StubHub, the world’s largest ticket marketplace, today announced the top concerts of the fall season, as determined by sales from its more than 10 million ticket listings per month.

Following her top-selling summer position, Adele continues her dominant year by outselling Drake at #2 and Beyoncé at #3 this fall, putting her on pace to outsell pop diva Taylor Swift’s 2015 fall tour schedule and become the top-selling artist of 2016.*

In addition, the Desert Trip, a two-weekend festival featuring rock legends such as The Rolling Stones, Bob Dylan and Neil Young, proves that legacy artists remain a powerful draw, outselling the next-highest fall festival (Austin City Limits) by more than 5 times (530%) and becoming the #2 overall festival for 2016 behind Coachella.

TOP 10 FALL TOURS*

  1. Adele
  2. Drake
  3. Beyoncé
  4. Maroon 5
  5. Kanye West
  6. Carrie Underwood
  7. Temple of the Dog
  8. Luke Bryan
  9. Florida Georgia Line
  10. Keith Urban

*Based on overall ticket sales on StubHub for shows from Labor Day to Thanksgiving 2016

Fall Music Preview Highlights:

  • Adele is outselling Taylor Swift’s fall 2015 tour dates by 40%, with a similar number of shows and smaller venues
  • Adele is the top seller this fall in terms of both overall sales and sales per show
  • Median ticket prices per genre: POP (Adele, Beyoncé and Maroon 5) – $299; ROCK (Temple of the Dog) – $217; HIP HOP (Drake and Kanye West) – $175; COUNTRY (Carrie Underwood, Luke Bryan, Florida Georgia Line, Keith Urban) – $122
  • Florida Georgia Line has been the best deal of the fall so far, with a ticket selling for $6 to the group’s show at PNC Music Pavilion in Charlotte on September 10th, while Drake has commanded the highest price of a ticket with over $3,900 spent on a ticket for the artist’s show at STAPLES Center in Los Angeles on September 9th
  • With only five shows in November, Temple of the Dog makes the top 10 with their highly anticipated reunion tour, offering an average ticket price of $217
  • While legacy acts were prevalent on StubHub’s top lists in 2015, Country acts dominate this fall’s list with four of the acts and several falling just past the top 10.

StubHub Releases Inaugural Year in Live Experiences Report

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Social, mobile behaviors play transformative role in live events, according to 2015 study

StubHub, the world’s largest ticket marketplace, today released its inaugural state of ticketing and live events report, entitled “2015: A Look Back, The Year in Live Experiences”. The report highlights consumer behaviors before, during and after events, including fans’ preferred social channels, tendency to tweet and text during live experiences, affinity for mobile ticketing and favorite athletes and musicians to follow on Instagram and Twitter. The report also hones in on ticket purchasing trends surrounding concerts, theatre and sporting events.

“One of the biggest themes we see at the end of 2015 is that technology is changing the way fans consume live events,” said Kate McGunigal, Head of Consumer Insights at StubHub. “Some of our strongest findings are around mobile, social and millennials. Our ‘Year in Live Experiences’ report demonstrates meaningful changes underway in the ticketing industry, highlighting the impactful role digital devices and real-time engagement are playing and how this affects venues, advertisers, sponsors and fans alike.”

StubHub will release the report on an annual basis and it will be used as a benchmark for future analysis of the live events industry. Key findings include:

Fan profile and purchasing habits

  • The average fan is 42 years old and attends 4 events a year.
  • Peak popularity: Friday is the most popular day to purchase, October is the most popular month.

Mobile usage

  • Mobile tickets will account for more than 1 in 2 ticket transactions on digital platforms by 2019.
  • 52% of concert goers use mobile to look up details about a concert.

Social media engagement

  • 71% of millennials say live tweeting about an event makes it more fun, with festival-goers more likely to engage on social.
  • 5 million tweets were sent during the first week of Coachella; 28.4 million were sent during Super Bowl XLIX.
  • Music festival attendees are 67% more likely to use Snapchat, 69% more likely to use Vine, and 81% more likely to use Tumblr.
  • Social preferences: 78% of US ticket purchasers had a Facebook account, 42% Twitter, 36% LinkedIn, 35% Pinterest, 32% Google+, 30% Instagram.

The Year in Live Experiences” was compiled by StubHub’s Consumer Insights and Analytics team between spring 2014 and fall 2015. Survey respondents were individuals who purchased live events tickets in the last 12 months, including tickets purchased outside of StubHub’s platform. StubHub also compiled data related to buyers and sellers across StubHub’s desktop, mobile web and mobile app, and cited third party data when applicable.