STUBHUB RELEASES “17 in 17”: TOP BUCKET LIST EVENTS TO EXPERIENCE WHILE TRAVELING ABROAD THIS SUMMER

Travelers Can Explore Top Music and Sports Events in the 17 Countries Most Visited By Americans to Personalize their Summer Itineraries with Once-In-A-Lifetime Experiences

  • Canada, UK, Spain, Mexico and France are the Top Countries for Ticket Buyers
  • Top Events Include Wimbledon Championships, Melt Music Festival and Rock in Rio

 July 17, 2017   (San Francisco, CA) – Today, on 7/17/17, StubHub, the world’s largest ticket marketplace, releases a list of top events to experience while traveling abroad this summer:  “17 in 17.” The 17 in 17 tool empowers summer travelers to build personalized live event itineraries in the 17 countries most visited by American ticket buyers, whether they have a destination in mind or are hoping to discover a new, unique event to experience abroad.

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How it works: After selecting their country of origin and preference for music or sports events (or both), users will receive an itinerary outlining the top events in the top 17 countries. From there, users can tailor the itinerary to even more specific music or sports preferences.

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“There has been an uptick in American ticket buyers purchasing tickets to events abroad,” said Jessica Erskine, Head of Entertainment Communications for StubHub. “More and more, we are seeing travelers adding live events to their itineraries and travel research checklists alongside top sites and restaurants. Attending a one of a kind music festival, local sporting match or cultural festival offers a unique way to experience a new destination like a local, with locals.”

Top Events in American’s Top Five Favorite International Destinations
Now through the fall solstice, September 22  

  1. Canada
  2. United Kingdom
  3. Spain
  4. Mexico
  5. France

International Events Trending with Americans this Summer

  • Shambhala Music Festival (8/11-8/14): More Americans (58%) purchase tickets for this Canadian music festival than Canadians, who make up 40% of ticket sales. Buyer from 17 different states have purchased tickets to the electronic music festival, featuring acts like beats antique, Boys Noize and The Gaslamp Killer.
  • El Clasico (8/12 and 8/15): This soccer match between Real Madrid and Barcelona in Spain is one of the most sought after tickets in the sporting world. Apart from Spanish buyers, Americans have bought the most tickets to the first match in Barcelona, contributing to 18% of tickets sold. The two teams face off again on August 15th in Madrid.

Visit StubHub.com/17in17 today to get a personalized live event itinerary to inspire your travels for what remains of this summer and share it with your friends. Don’t stop at 17, StubHub offers access to unique and unforgettable live events in 48 countries across the globe.

ABOUT STUBHUB

At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.

Full List of Top Events in Each of the 17 Top Destinations

Music Events

  1. Canada Justin Bieber at Rogers Centre (9/5-9/6)
  2. United Kingdom Celine Dion at O2 Stadium (7/29- 7/30)
  3. Spain Arenal Sound 2017 (8/1)
  4. Mexico Alejandro Fernández at Auditorio Nacional (9/8)
  5. France Lollapalooza Paris at Hippodrome de Longchamp (7/22-23)
  6. Italy Luciano Pavarotti 10th Anniversary at Arena di Verona (9/6)
  7. Germany Wacken Open Air at W.O.A, Haupstraße 47 (8/4)
  8. Brazil Rock in Rio at Parque dos Atletas (9/16)
  9. Japan Ultra Japan 2017 at Tokyo Odaiba Ultra Park (9/17)
  10. South Korea Tomorrowland South at Incheon Munhak Stadium (7/29)
  11. Colombia Cirque du Soleil at Parque Salitre Mágico (Dates throughout the summer)
  12. Chile Cirque du Soleil at Movistar Arena (7/19)
  13. Netherlands Metallica at Ziggo Dome Amsterdam (9/4)
  14. Thailand Oh Wonder at DND Club (8/1)
  15. Sweden Håkan Hellström at Ullevi Stadium (7/29)
  16. Switzerland Paleo Festival at Paléo Arts et Spectacles (7/18-7/23)
  17. Australia Kehlani Sydney at Big Top Luna Park (8/31)

Sporting Events

  1. Canada Toronto Blue Jays at Rogers Centre (Dates throughout the summer)
  2. United Kingdom Cricket – England vs. South Africa (7/14-7/31)
  3. Spain Barcelona vs Real Madrid Super Copa España at Camp Nou (8/12)
  4. Mexico América vs Chivas Liga MX at Estadio Azteca (9/23)
  5. France France vs Netherlands World Cup Qualifiers at Stade de France (8/31)
  6. Italy F1 Monza at Autodromo Nazionale di Monza (9/1-3)
  7. Germany Audi Cup at Allianz Arena (8/2)
  8. Japan Sumo Wrestling Tournament 2017 at Aichi Prefecture Gymnasium (Dates throughout the summer)
  9. Colombia Colombia v Brazil at Estadio Metropolitano Roberto Meléndez (9/5)
  10. Chile Chile vs Paraguay at Estadio Monumental (8/31)
  11. Netherlands Netherlands v Bulgaria at Amsterdam Arena (7/23)
  12. Sweden Grand Prix Sweden 2017 at Friends Arena (7/23)
  13. Switzerland Switzerland v Andorra at Kybunpark (8/31)
  14. Australia Australia v Zealand – Four Nationa Rugby at ANZ Stadium (8/19)
  15. Portugal S.L. Benfica Soccer Games at Estadio da Luz (Dates throughout the summer)
  16. Austria Moto GP Austria at Red Bull Ring (8/13-8/15)
  17. Poland Grand Prix of Poland 2017 (8/26)

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“Ready, Set, Live”: StubHub and Beachbody® Team Up to Prepare Fans for the “Rigors” of Summer Music Festivals

Developed by Beachbody Super Trainers Joel & Jericho, the Fun “Fitness Regimen” Preps Festival Goers to Keep Up with Crowd Surfing, Fist Pumping and More

NEW YORK – JUNE 13, 2017 – Don’t let festival season kick your butt! Whether you want to build endurance to make the rounds at music festivals or get in shape for the mosh pit at a big stadium show this summer, StubHub and Beachbody have a solution to get you ready to rock.

“Ready, Set, Live” is a new workout created by StubHub and Beachbody Super Trainers Joel Freeman and Jericho McMatthews to ensure music fans can fist-pump, crowd-surf, endure the long lines and cover the distance between festival stages without a worry.

Knowing the summer concert season can test even the biggest music fans’ endurance levels, the exclusive 45-minute regimen combines strength training and stretching to prepare concert-goers to dance for hours, raise their phones for countless selfies, and relax tired neck muscles after a long day of looking up at their favorite performers.

“Warm summer days and long summer nights means it’s time to get out to hear live music, especially at festivals, and StubHub wants to make sure that nothing stops fans from the magic of experiencing their favorite acts, making sure they have the moves it takes to keep up at these high-energy events,” said Jessica Erskine, head of entertainment communications at StubHub. “Joel and Jericho’s top tips for concert season will get fans ready to stand up, shake it and go non-stop throughout festivals this summer.”

The moves designed by Beachbody’s Joel and Jericho exclusively for “Ready, Set, Live” include:

  • The Up All Day: Stay strong during long festival days (and nights) and keep that endurance going with moves like the high-knee jump rope and Spiderman climbers.
  • The Double-Up Dance: Mosh pit or dance floor, general admission or assigned seats, make sure you can bust the right moves with alternating clinch knees and triple lunge with rhythm.
  • The Look Out: Sometimes you need to play defense to avoid other fans’ dance move fails with roll jumps and ground-to-fighter stance.
  • The Best View: Not everyone can see over the crowd, so be sure you can still get a great view or find your friends in a crowd with the lateral jump, vertical jump and squat-squat jump.
  • The Encore: Help ease the soreness and get into a more relaxed state before the end of the night with neck stretches and shoulder rolls.

“Music festivals can be grueling! The long days we spend on our feet dancing, walking and standing in line can take a toll,” said Joel and Jericho, creators of Beachbody’s MMA workout Core de Force. “We’re excited to work with StubHub to help bring a fun and unique workout to audiences looking to make the most of their festival experience. This workout is tailored to help festival-goers stand tall and feel strong so they don’t miss a beat!”

Music lovers and festival-goers can try the workout at home via Beachbody On Demand (https://www.beachbodyondemand.com/blog/festival-season-exercises) and StubHub’s YouTube page (https://youtu.be/2zxfxaUGdMU). Watch StubHub and Beachbody social channels to learn how to participate in live pop-up workouts with Beachbody Super Trainers in Chicago ahead of Lollapalooza and in San Francisco prior to Outside Lands.

About StubHub
:
At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.

About Beachbody:
Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody’s formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. For more information please visit www.Beachbody.com or check out Joel & Jericho’s MMA workout Core de Force on http://www.BeachbodyOnDemand.com.

Media Contact:
Extension PR for StubHub l Maggie Hund l 323.556.7004 l mhund@extensionpr.com
Ericho PR for Beachbody l Liz Zarins l 323.553.2027 l liz@erichopr.com

STUBHUB REVEALS THE TOP 10 MUSIC TOURS OF SUMMER 2017

Stubhub’s Third-Annual Summer Tour Preview Reveals U2 Is the Most In-Demand Act; Justin Bieber and Tool Offer the Best Value; and New Festivals Make the Top Five Music Festivals List

San Francisco – (May 15, 2017) – StubHub, the world’s largest ticket marketplace, today released its third-annual preview of the summer concert landscape, breaking down the most in-demand touring acts of summer 2017. U2 unseats last year’s leader, Adele, by taking the #1 spot on the list, which heavily features legacy rock artists for the third year in a row. Top contemporary artists like Ed Sheeran also rank highly, and Kendrick Lamar broke the top 10 list for the first time, only three weeks after his tour was announced.

2017 Top Selling Acts
Based on total sales on StubHub for U.S. dates from Memorial Day to Labor Day

  1. U2
  2. Ed Sheeran
  3. Bruno Mars
  4. Tom Petty & The Heartbreakers
  5. Lady Gaga
  6. Metallica
  7. Kendrick Lamar
  8. Tool
  9. Justin Bieber
  10. Roger Waters

By the Numbers: Breaking Down the Top 10 List

  • Legacy rock acts have dominated the list for the last three years, demonstrating an ongoing command of the touring landscape throughout the summer
  • #1 U2 outsells #2 Ed Sheeran by 65%, even with fewer than half as many shows in the summer months (13 vs. 32), and exceeds last year’s #1, Adele, by 15%, even with eight fewer dates
  • Looking at average sales per-show, U2 still dominates, outselling the second highest per-show performer (Lady Gaga) by 118%; eight of U2’s dates are the top in-demand of individual events all summer; the June 3 Chicago appearance is the most in-demand concert of the summer
  • The only artist to return to the list from 2016 is Justin Bieber
  • Tool is the most affordable top 10 act to see this summer based on the lowest average ticket prices overall
  • Justin Bieber is a great deal this summer – his tour sold the least expensive ticket of acts in the top 10, and the price of tickets purchased on StubHub this year is down 40% over last summer
  • When tickets for Kendrick Lamar’s DAMN. tour went on sale April 28, searches on StubHub quadrupled from the day before and he shot into the top 10 selling summer acts in one week – his position on the list is likely to keep climbing as the summer progresses
  • Roger Waters may be the hardest working on the list this summer with the most tour dates (34) of anyone in the top 10 during the summer months; Ed Sheeran (26 years old) is second with 32 tour dates

Music festivals continue to be a way for an increasing number of fans to see a multitude of acts between independent headlining tours. BottleRock, as a relatively newer festival, has been the fastest growing summer music festival over the past three years (demand has nearly tripled since 2015).  Keeping in line with the trending demand of legacy rock acts, two out of three of the top music festivals this summer are devoted to classic rock acts.

The most in-demand U.S. summer music festivals based on ticket sales on StubHub to date are:

  1. CMA Music Festival (June 8-11 in Nashville, TN)
  2. BottleRock Napa (May 26-28 in Napa, CA)
  3. Lollapalooza (August 3-6 in Chicago, IL)
  4. The Classic East (July 29-30 in Flushing, NY)
  5. The Classic West (July 15-16 in Los Angeles, CA)

About StubHub
 At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows, and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.

Media Contact:
Extension PR for StubHub l Maggie Hund l 323.556.7004 l mhund@extensionpr.com
StubHub | Jessica Erskine | jerskine@StubHub.com

StubHub Named An International Ticketing Partner For Rock in Rio 2017

São Paulo, April 5, 2017 – StubHub, the world’s largest ticket marketplace, today announced that it will be an authorized international ticketing partner for the 18th edition of Rock in Rio. The lineup for Rock in Rio includes major acts such as Lady Gaga, Bon Jovi, Maroon 5, Justin Timberlake, Guns N’ Roses, The Who, Red Hot Chili Peppers, and several others, and will take place in Barra Olympic Park, Rio de Janeiro, on Sept. 15-17 and 21 -24.

“StubHub connects people to inspiring experiences, and as the international ticketing partner for Rock in Rio, we will offer international fans an innovative, easy-to-use, secure platform to purchase their tickets to one the world’s most dynamic music festivals,” said Ricardo Noryo, StubHub Director of Partnerships in Latin America. “Since the 2013 edition of Rock in Rio, Rio de Janeiro, we have seen international ticket sales to events in Brazil more than double, and we may be looking forward to the most global edition of Rock in Rio to-date.”

As an international ticketing partner, StubHub will leverage its global marketplace to give music and festival fans in countries outside of Brazil easy, secure access to a great selection of ticket inventory for Rock in Rio. Tickets go on sale on StubHub.com and StubHub’s international sites this Thursday, April 6, and consumers outside of Brazil can use StubHub to purchase Rock in Rio tickets in their own language and currency.

“At Rock in Rio, we strive for a lineup composed of the biggest music acts worldwide and each year we are seeing a growing number of international attendees at the event,” said Roberta Medina, Rock in Rio executive vice-president. “Therefore, we chose StubHub as we want fans anywhere in the world to have the best possible experience buying their tickets for the event.”

StubHub’s 2016 acquisition of Ticketbis allowed it to expand its presence to 48 countries around the world and surface domestic and international events to consumers. The partnership with Rock in Rio follows similar, recently announced agreements with Major League Baseball’s Los Angeles Angels and Toronto Blue Jays, Mexico’s Tijuana Xolos football club, the Singapore Rugby 7’s and Brazil Rugby National Team.

STUBHUB ANNOUNCES LINEUP FOR ‘STUBHUB LIVE: SOUND STAGE @ SXSW’ – Three Days and Evenings of Performances by More Than Two Dozen Acts

  • Headliners Include Sleigh Bells, Banks, D.R.A.M
  • March 15-17 at Banger’s on Rainey Street, as Part of COLLiDE on Rainey
  • Days Open to All SXSW Attendees and Badge Holders Who RSVP at com/stubhub2017

San Francisco (March 1, 2017)StubHub, the world’s largest ticket marketplace, announces the 2017 lineup for its third annual three-day showcase of daytime and evening performances at the South by Southwest (SXSW) music festival on March 15-17.  Hosted at Banger’s Sausage House & Beer Garden, the dynamic lineup of emerging and established talent includes Sleigh Bells, Hamilton Leithauser, Wild Belle, BANKS, Electric Guest, D.R.A.M., Talib Kweli and Benjamin Booker.

This year’s lineup represents a wide range of genres with rock, pop, hip-hop, electro-pop and indie, with artists from a dozen countries. Performances will begin at 2 p.m. each day and continue through the evening, allowing attendees to enjoy more than two dozen acts in an intimate venue, along with Banger’s famous homemade sausages, 100+ beers on tap and a relaxed outdoor setting.

“StubHub’s core mission is to connect people through inspiring live experiences around the world and StubHub Live: The Sound Stage at SXSW allows us the opportunity to do that with a rich lineup of talented acts,” said Justin Finn, Head of Event Marketing for StubHub. “With StubHub now operating in more than 47 countries, the culturally eclectic lineup is fitting to our more global footprint with acts from the US, Spain, Australia, Norway and the UK.”

Festival attendees must RSVP for daytime sessions in advance at culturecollide.com/stubhub2017. Evening performances will be open to SXSW badge holders on a first-come, first-serve basis.

2017 StubHub SXSW Schedule:
Location: Banger’s Sausage House & Beer Garden – 79 & 81 Rainey Street, Austin, TX 78701

WEDNESDAY – MARCH 15
Daytime
2 p.m. Sundara Karma
3 p.m. Alex Lahey
4 p.m. Dams Of The West
5 p.m. The Shelters
6 p.m. Mondo Cozmo
Evening Showcase
9 p.m. Betty Who
10 p.m. Wild Belle
11 p.m. Hamilton Leithauser
12 a.m. Sleigh Bells

THURSDAY – MARCH 16
Daytime
2 p.m. Dude York
3 p.m. Matt Maeson
4 p.m. Gutxi Bibang
5 p.m. NE-HI
6 p.m. Pell
Evening Showcase
9 p.m.   Bleached
10 p.m. Sofi Tukker
11 p.m. Electric Guest
12 a.m BANKS

FRIDAY – MARCH 17
Daytime
2 p.m. FOXTRAX
3 p.m. MULLALLY
4 p.m. Sigrid
5 p.m. Duckwrth
6 p.m. Cherry Glazerr
Evening Showcase
9 p.m.   Tkay Maidza
10 p.m. Benjamin Booker
11 p.m. Talib Kweli
12 a.m. D.R.A.M.

About StubHub
At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience.  StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook, Instagram, YouTube.com/StubHub and on Snapchat.

Media Contact:
Jessica Erskine | StubHub | jerskine@StubHub.com

For Those About to Rock, We’ll Connect You: The Role of Tech in Live Music Today

By Scott Cutler, President of StubHub
Originally published on LinkedIn, Feb. 10, 2017

It’s 1987, and I’m at my first concert – Billy Idol and The Cult. They’re taking the U.S. by storm on their national tour. Billy is riding high on his new-found American fame, and he takes the stage to power through a few chart-toppers: “White Wedding,” “Rebel Yell,” “Eyes Without a Face.” Though this is my first live show, I know that this is it: I’m finally experiencing a once-in-a-lifetime event that I’ll remember forever. The roar and push of the crowd, the feel of the bass, Billy’s fist pumps right there in front of me – I’m invigorated in a way that a vinyl record could never make me feel. I don’t stop smiling for the entire show. In awe of the talent I just witnessed, I think to myself, “Wow – this is one of the most memorable moments of my life.”

I didn’t know it then, but I’d eventually go on to lead a company that empowers other passionate music-lovers worldwide to experience this same feeling – a concert high that only comes with seeing your favorite artist rock a stage. If you had told me in 1987 that 30 years later I’d be watching Lady Gaga take the Super Bowl LI halftime show to new heights – literally – I would have never believed you. It would have sounded almost as outlandish as saying that 300 drones would be flying around Gaga as she performed. But wait… I saw that, too!

Indeed, tech in the live music industry has changed dramatically since that Billy Idol tour back in the ‘80s, and dancing drones at the Super Bowl are just the start. As streaming continues to overtake digital downloads, which long ago replaced physical CDs as our primary format for listening to music, artists will search for ways to find worldwide popularity in an industry that is inundated with new performers on every platform, every day. How can a rising star get into Spotify’s “Discover Weekly,” and will the momentum from that visibility drive concert ticket sales?

As streaming continues to strengthen, the role of mobile and social media in music will only become more important. At StubHub, we got ahead of the mobile trend and made our app a powerful way to tap into technology and surface well-known acts and up-and-comers to millions of customers around the world. We also see social media driving growth in live events because being there live and in person matters.  Being there in person provides social currency which we value and use to define us as unique individuals.  As concert-goers share live video feeds, snap the best moments and broadcast commentary globally, demand for in-person live events will continue to rise.

I also expect that as new and even more sophisticated technologies are applied to everyday uses, AI will secure its place as a technology influence within music. Across other industries, companies are already using smart data to predict consumer behavior. We see this in the recommendations tools on audio streaming services. Next, we’re bound to witness the application of this intelligence in the end-to-end music experience. For example, we’ve started to see AI technology being leveraged for chatbot integrations that provide instant recommendations to consumers who are deciding which live events to attend. And with AI like IBM’s Watson beginning to play a role in song composition, the music industry is sure to see the influence of intelligent tech behind the scenes as well.

I’d argue that the global music scene has been applying futuristic technologies even beyond what we’re generally familiar with in the U.S. For example in South Korea, K-pop stars are performing at their concerts virtually via hologram. These stars reach their super-fans at concerts that, aside from missing the physical presence of the band, are incredibly real: the music is bumping, the venue is packed, and the hologram is life-sized and life-like. While some acts only tour once every few years – don’t get me started on how excited I am about another Guns N’ Roses reunion tour – artists like Jaejoong, G-Dragon, and Psy are hosting concerts every day to thousands of fans who love to see their favorite singer in augmented reality.

At StubHub, we’re advancing all of these technologies – mobile, social, and virtual reality – to provide event-goers with the best possible experience at a live event. From our “virtual view” seat view tool to mobile browse and checkout, our technological advancements have enhanced event discovery, streamlined ticketing, and ultimately heightened all phases of the fan experience.

Tech is only going to continue to grow in significance in today’s digital world. Everyone in the industry is tasked with empowering fans to have seamless access to the once-in-a-lifetime experiences they want to attend. At StubHub, we know that our tech will be there for you before, during, and after the concert: we’ll get you there, elevate your experience, and ensure you’ll never forget it. We see ourselves as the ultimate connection between fans and today’s hottest shows.

This weekend, I’m heading to the 59th Annual Grammy Awards, where Adele is bound to blow the roof off the Staples Center. Tributes to Prince, George Michael, and Leonard Cohen will remind us the great talent we’ve lost, and we’ll see Beyonce astound us as usual. As I watch these performers set the new standard for live music experiences, I’ll be thinking ahead another 30 years to imagine what musical performances will look like then.

And while I don’t think Billy Idol will make an appearance, if he shows up via hologram, you can bet I’ll be cheering louder than anyone else.

StubHub Releases Second Annual Year in Live Events Report: In a Year of Firsts, Lasts and Milestone Events, Consumers Are Spending More Than Ever on Live Event Experiences

SUPER BOWL 50, WORLD SERIES AND HAMILTON BREAK STUBHUB RECORDS

Peyton Manning and Kobe Bryant’s Last Games, a Historic World Series, First UFC Fight in New York City and a First-Ever Music Festival of Legacy Acts Mark Milestone Events

DEC. 14, 2016 – SAN FRANCISCOStubHub, the world’s largest ticket marketplace, today revealed its second annual Year In Live Events (YILE) report, which found that consumers, globally, are spending more than ever on live event experiences in a year marked by firsts, lasts and historic milestone events.  The top-10 selling events of the year in the U.S. on StubHub were sports events, led by Super Bowl 50, which outsold last year’s Super Bowl by 7%, and the World Series, which was the highest-selling World Series ever on StubHub.  Adele led all the music acts with the #1-selling tour spot and the runaway Broadway hit, Hamilton: An American Musical, drove at least four times the sales of any other theater production in company history. International NFL games and fútbol matches led as the top five international events with the highest sales from U.S. ticket buyers.

“At StubHub, we are driven by one purpose:  to connect people to inspiring event experiences,” said Scott Cutler, president of StubHub.  “2016 has been a remarkable year, underscored by once-in-a-lifetime events that have demonstrated our customers’ innate desire to make life’s richest memories happen live at sports, concerts and performing arts events.  As these experiences play an increasingly meaningful role in our lives, StubHub is committed to leading in innovation, premium products and partnerships to make access to a life rich in live experiences easier than ever.”

  • According to a survey of international consumers, globally, consumers have increased spend on live events by 8% in the last year.
  • Additional StubHub consumer insights and sales trends show that the event-going experience is becoming increasingly connected by mobile, driven by social connections and an influencer of travel plans.
  • Around the world, StubHub reports that mobile usage to purchase tickets is up, and users who switch from desktop to buying in the StubHub app tend to buy more tickets and spend more money.
  • Regardless of region, buyers are willing to travel more than two hours to a live event of their choice, with buyers in Italy having the highest tendency to travel for events, buyers in the UK spending the most money on international events and Spanish buyers proving to be the most socially oriented, with the highest tendency to buy in advance and attend events in groups.

Across all live events, the past year has been highlighted by milestone and historic events that are unrivaled in years past, including  Super Bowl 50, which was also the last game played by Peyton Manning, Kobe Bryant’s final home game, championship appearances for Cleveland in basketball and baseball, UFC taking its first match to New York City, the Cubs’ historic showing and win in the World Series, Desert Trip’s first year, a popular COPA America, and the Broadway phenomenon of Hamilton: An American Musical. A recent third-party survey, commissioned by StubHub, shows that events like these are driving fans’ happiness, with 88% of respondents saying live events make them happy and named their first concert as their best memory over first kiss and first job.

stubhub_infographic_social_05_120916

*List represents top events in the U.S. based on total value of ticket sales on StubHub for each event

(StubHub’s Top 10 Events in 2015: 1. Super Bowl XLIX; 2. World Series Game 3; 3. World Series Game 4; 4. World Series Game 5; 5. Mayweather v Pacquiao; 6. 2015 College Football Championship; 7. World Series Game 2; 8. NHL Stanley Cup Final; 9. New England Patriots v Dallas Cowboys (10/11); 10. 2015 Cotton Bowl College Football Semifinal (Alabama v Michigan State)

Top music events in 2016 were dominated by music festivals with the mainstay festivals – Coachella and Lollapalooza – maintaining their top positions, and newcomer Desert Trip coming in with sales that rivaled both. Artist tours were highlighted by Adele and dominated by nostalgic legacy acts including Springsteen, Billy Joel, Guns N Roses and Pearl Jam, as well as pop including Bieber, Beyoncé, Drake and Coldplay. Luke Bryan was the only country act to break the top-10 tour list; Luke Bryan and Billy Joel are the only acts returning from the top 10 in 2015.

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*List represents top music tours in the U.S. based on total value of ticket sales in the U.S. on StubHub

(StubHub’s Top 10 Tours in 2015: 1. Taylor Swift ; 2. Garth Brooks ; 3. Billy Joel; 4. U2; 5. Ed Sheeran; 6. Luke Bryan; 7. The Grateful Dead; 8. Kenny Chesney; 9. One Direction; 10. Rolling Stones)

 Top Selling International Events*

  1. Oakland Raiders vs. Houston Texans (Mexico City on 11/22)
  2. Barcelona vs. Atlético de Madrid (Barcelona on 4/5)
  3. Arsenal vs. Chelsea (London on 9/24)
  4. Barcelona vs. Real Madrid (Barcelona on 4/2)
  5. Chelsea vs. Liverpool (London on 9/16)

*List represents the international events with the highest sales generated by U.S. buyers on Ticketbis

The theatre category grew the most in 2016 but the greatest amount of ticket sales were generated in the concert segment of the StubHub business:

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*List generated by total ticket sales across event type in the U.S. on StubHub

2016 Top Growing Genres*

  1. Theater
  2. Music Festivals
  3. Motor Sports
  4. Soccer
  5. Concerts

*List represents most growth in total ticket sales since 2015 across event type in the U.S. on StubHub

2016 YEAR IN LIVE EVENTS HIGHLIGHTS:

  • Kobe’s last game generated nearly 25% of the total sales for the Lakers season and sold twice as many tickets than the NBA Finals game this year.
  • Sales for this year’s World Series were 160% higher the 2015 World Series and were 85% higher than the 2014 World Series (SF Giants v Kansas City Royals), which previously held the lead as the highest sales for a World Series on StubHub.
  • Tickets to the final game of the World Series were purchased by a buyer in every state within the U.S. (including Alaska and Hawaii) and from 12 different countries.
  • Adele’s highest-selling single-tour date was Sept. 23 at Madison Square Garden in New York City.
  • The top-selling, single-day music event overall was for Bruce Springsteen and the E Street Band on March 28 at Madison Square Garden in New York City.
  • Metallica’s Aug. 20 show at US Bank Stadium in Minneapolis also outsold Adele’s highest-selling tour date.
  • Luke Bryan was the best deal of the top-10 artists with the lowest average ticket price across his U.S. dates while Adele generated the highest average ticket price, earning her nearly three times the total sales of Luke Bryan but with 16 fewer dates than Bryan.
  • With the fewest number of dates, Pearl Jam had nearly one-fourth the number of dates as Luke Bryan who came in behind the rock group at #10, but the group was able to command nearly twice the average ticket price as Bryan.
  • Coachella remained the biggest music festival and Desert Trip’s arrival generated a comparable level of demand that’s unique for a newcomer festival.

Data provided throughout this release is compiled from StubHub and Ticketbis sales data and consumer buying habits, StubHub consumer insights studies surveys and buying trends from 2015 through 2016, and StubHub international strategic research on consumer behavior.