STUBHUB PARTNER WITH NORTHAMPTON SAINTS TO TAKE TICKETING INTO A NEW ERA

Northampton Saints has announced a new partnership with StubHub, which will see the club introduce a new ticketing platform for the 2017/18 season.

Unlike the previous Elite Sponsorship agreement between the club and company, this new partnership sees StubHub become the Saints’ official ticketing partner, and be the outlet for all tickets, whether for the season or individual matches.

Saints and StubHub will be utilising an integration with the Event Ticketing software from SAP – one of the world’s largest software companies – to offer supporters some brand new and unique features, including ticket transferability and the ability to log into online accounts through Facebook.

In response to considerable amounts of feedback and comments during the past year, Season Ticket Holders will once again be able to re-sell their seats or terrace spots for games they cannot attend through StubHub, setting their own price and managing their own account. This facility will also be offered for all supporters for the first time, too, meaning that if – for whatever reason – a supporter cannot attend a match they will be able to re-sell the ticket.

Match tickets for individual game purchasers will be available as downloadable pdfs, on smartphones to scan at the turnstiles, or as traditional paper versions, with purchasers of re-sold tickets also able to receive their ticket via email for the first time, too.

As part of the partnership StubHub branding will appear on all backroom playing staff computers on match days.

“We’re very excited to be partnering up with StubHub once again,” said Saints commercial director Brian Facer. “Comments from our supporters had been that our ticketing website needed to provide a smooth process for booking match tickets and Season Tickets, so we conducted an extensive review of every type of software available on the market.

“The SAP Event Ticketing software used by StubHub is second to none and will give us the flexibility to be fully responsive to all our supporters, whether they have been at Franklin’s Gardens for years as a Season Ticket Holder or are coming to us for the first time.

“StubHub will also give us the ability to reach a larger audience, something which is crucial as we look to expand as a club in the future, turning more people into Saints supporters and underpinning the investment into the playing effort.”

Nick Harford, StubHub UK’s head of business development and partnerships, international, is delighted to be working once again with the Saints.

“We are delighted to partner with Northampton Saints once again, and this time on a broader level where we will provide a new overall ticketing platform, utilising StubHub’s integration with SAP’s Event Ticketing software,” he said. “We look forward to developing our long-term partnership.” 

The club will be transitioning to the new ticketing platform over the coming months, with more information about managing online accounts being sent out to Season Ticket Holders ahead of the 2017/18 season.

Super Bowl LI Ticket Demand and Prices – January 27th, 2017

green-with-tag-line
The countdown continues as we’re now nine days away from the big game! The least expensive ticket price available on StubHub has dropped nearly 14% to $2,550 and the average ticket price is also down by nearly 2% at $4,943 compared to Monday.

To see a history of how demand and prices have moved, take a look at our past posts:

Super Bowl Ticket Demand and Prices on StubHub – January 25th

Super Bowl Ticket Demand and Prices on StubHub – January 18th

Super Bowl Ticket Demand and Prices on StubHub – January 10th


Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017.

Least Expensive Ticket Available for Super Bowl LI right now is $2,550.

Super Bowl LI tickets have sold in the range of $2,499 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,222 to $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $2,499 in the Upper End Zone

The Average Ticket Price to date for Super Bowl LI is $4,943, down nearly 9% from this time last year.

Super Bowl Average Ticket Price History (9 days away):
Super Bowl 50 (2/7/16 Panthers vs Broncos): $5,426
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $5,133

Where are sales coming from? 

There have been purchases made in 15 different countries from as far as Australia, Japan, and South Africa. After the U.S., sales from Mexico and Canada make up 7.3% of total ticket sales. Total international buyers make up nearly 9% of total sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 21%
Georgia: 14.3%
Massachusetts: 13.9%
California: 6%
New York: 4%

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

huddle
Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices – January 25th, 2017

stubhub_logo_notm_primary_rgb_green
We’ve made it! We’re less than two weeks out from the Falcons/Patriots showdown at Super Bowl LI. This marks the first time in 18 years the Falcons have made it this far and got there by a landslide NFC Championship victory against the Packers at their last football game ever in the Georgia Dome. The Patriots moving forward to play in their ninth Super Bowl is remarkable as well, making them one of the most successful franchises in NFL history. We’ll see if Tom Brady and coach Bill Belichick will be able to say they have won five Super Bowl titles.

The least expensive ticket available on StubHub has dropped 15% compared to last week. As more inventory starts coming into the market, we’ll see if this trend holds.

We’re also starting to see each contender’s market get more involved, with 14% of sales coming from Georgia and buyers from Massachusetts nearing in at 13% of sales. Expect those numbers to increase this week as more buyers start to figure out their travel plans.

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th


Below are the updated Super Bowl LI numbers. We’ll be updating these numbers regularly as we get closer to the big game.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017

Least Expensive Ticket Available for Super Bowl LI right now is $2,800

Super Bowl LI tickets have sold in the range of $2,600 to $15,432. Last year at the time, Super Bowl 50 ticket page was between $1,222 to $27,983.

  • Most expensive ticket purchased to date was for $15,432 in the Lower Prime section
  • Least expensive ticket purchased to date was for $2,600 in the Upper Corner section

The Average Ticket Price to date for Super Bowl LI is $5,089, down nearly 8% from this time last year.

Super Bowl Average Ticket Price History: 
Super Bowl 50 (2/7/16 Panthers vs Broncos): $4,512
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516
Super Bowl XLVII (2/3/13 Ravens vs 49ers): $2,525

Where are sales coming from? There have been purchases made in 14 different countries. After the U.S., sales from Mexico and Canada make up 7% of total ticket sales.

Top Super Bowl LI Buyers by State: 
Texas: 23%
Georgia: 14%* demand is up +1571% compared to last week 
Massachusetts: 13% demand is up +1501% compared to last week
California: 5%
Florida: 4%
*After the Falcons’ exciting win at the NFC Championship, tickets purchased from fans in the Atlanta area have spiked 1049% compared to last week, putting Georgia in #2 in the top buyers by state.

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

huddle

Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston.

Super Bowl LI and 2017 NFL Playoffs Ticket Demand and Prices on StubHub – January 18th, 2017

After the NFL Divisional Round games this weekend, we are now down to four teams and a “home state” Super Bowl is officially out of play. The Steelers, Packers, Falcons, and Patriots will face off in their respective conferences in the AFC and NFC Championship games this Saturday, January 22nd. We have seen significant demand from the Atlanta market as the Falcons home game this weekend is on pace to be the highest selling Falcons game we’ve ever had on StubHub in terms of tickets sold. Also, the Georgia market is now ranked above Massachusetts in Super Bowl ticket sales.

As we get closer to Super Bowl LI, it’s no surprise ticket sales on StubHub have gone up by 41% compared to last week, in terms of total ticket sales. Even with a “home state” Super Bowl off the table with the Texans and Cowboys eliminations last weekend Super Bowl ticket sales from Texas continue to climb by 27% compared to last week.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017.

Cheapest Ticket Available for Super Bowl LI right now is $3,295.

Super Bowl LI tickets have sold in the range of $3,185 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,222 to $16,876.

At this time last year, Super Bowl 50 Average Ticket Price was $5,589 and it eventually went down to $4,512. The Average Ticket Price to date for Super Bowl LI is $5,183, down nearly 8% from this time last year.

Super Bowl Average Ticket Price History:

sb-history-5-yr
Super Bowl 50 (2/7/16 Panthers vs Broncos): $4,512
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516
Super Bowl XLVII (2/3/13 Ravens vs 49ers): $2,525

Where are sales coming from? There have been purchases made in 8 unique countries from as far as Australia, South Africa, and the UK. Due to the location and proximity to our southern neighbor, it is no surprise that after the U.S., Mexican buyers make up about 7% of overall sales.

Top 5 Super Bowl LI Buyers:

SB BUYERS 1-17-17.png
Before this week, there were no Super Bowl ticket sales coming from Missouri and this week sales spiked from the area accounting for 4% of total ticket sales landing the state in 3rd place on the top 5 buyers chart. We will have to wait and see if this buying trend continues with the Chiefs elimination in the NFL Divisional Round game.


Looking forward to this Saturday at the AFC and NFC Championship games, there is currently more overall demand for the AFC championship.

AFC/NFC Championship Games (1/22)

 

Average Ticket Price (ATP)

Most Expensive Ticket Sold Cheapest Ticket Sold to Date Cheapest Ticket Available

Tickets Available on StubHub

NFC Game: Falcons vs Packers

$405

$1,695 $150 $295

 9,593

AFC Game: Patriots vs Steelers

$645

$3,675

$249

$320

 2,128

NFC Championship: Falcons vs Packers at the Georgia Dome in Atlanta, GA

  • Average Ticket Price is up 28% compared to last week
  • Largest Selection of Tickets Available on StubHub at 9,593 left
  • Demand is up 1151% from last week

AFC Championship: Patriots vs Steelers at Gillette Stadium in Foxborough, MA

  • Average Ticket Price is up nearly 30% compared to the AFC Championship last year (Patriots vs Broncos) in Denver
  • Buyers from 13 unique countries have purchased tickets to the game on StubHub from as far as Australia, UK, and Japan

*Demand in terms of total ticket sales on StubHub

For more information, speculation, and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

If you want to check out the update from last week on January 11th

Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI and 2017 NFL Playoffs Ticket Demand and Prices on StubHub – January 10th, 2017

NFL Wild Card weekend is complete. The Seahawks, Texans, Packers, Steelers will all advance to play another week. Teams playing their first home playoff games, thanks to their bye weeks last week, include the Falcons, Patriots, Chiefs, and Cowboys. That means the two Texas teams (where Super Bowl LI will be held) are still alive and a “home state” Super Bowl is still in play.

How has this affected Super Bowl ticket demand? Currently on StubHub, demand for Super Bowl tickets is up 12% compared to last week, in terms of total volume of tickets sold.We are now four weeks away from the biggest day in football, so tune into the StubHub Press Box for weekly updates on what we’re seeing for the NFL playoffs and the Super Bowl.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017.

The Average Ticket Price Sold to date for Super Bowl LI is $4,279, down nearly 30% from this time last year.

Super Bowl Average Ticket Price History (data as of 1/11/16)
Super Bowl 50 (2/7/16 Panthers vs Broncos): $5,535
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516

Super Bowl LI tickets have sold in the range of $3,185 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $3,478 to $13,500.

Where are sales coming from? There have been purchases made in 8 unique countries from as far as Australia, South Africa, and the UK. Due to the location and proximity to our southern neighbor, it is no surprise that after the U.S., Mexican buyers make up about 7% of overall sales.

Top 5 Super Bowl LI Buyers:

sb-buyers-1-10-17
*by States/Regions (% of where sales are coming from)

Looking forward to this weekend at the AFC and NFC Divisional Round Games, there is currently more overall demand for NFC games, probably due to the Seahawks advancing.

AFC/NFC Divisional Games (1/14-1/15)

Game

Average Ticket Price (ATP) ATP % Change from Last Week Highest
Ticket
Sold

Lowest
Ticket
Sold

Texans vs Patriots $371 -9% $1,750 $159
Seahawks vs Falcons $173 14% $995 $48
Packers vs Cowboys $411 6% $32,450 $75
Steelers vs Kansas Chiefs $189 7% $1,500 $59

AFC Games:

  • Patriots vs Texans (1/14):
    • Demand is up 88% from last week*
    • Average Ticket Price is down 9% compared to last week at $371
  • Steelers vs Chiefs (1/15):
    • Largest Selection of Tickets Available at 9,936

NFC Games:

  • Seahawks vs Falcons (1/14):
    • Demand is up 90% from last week*
    • Least expensive ticket sold out of all the divisional games at $48
    • Lowest Average Ticket price at $173
  • Packers vs Cowboys (1/15):
    • Highest demand out of all the divisional games*
    • Highest Average Ticket Price at $411
    • Most expensive ticket sold was $32,450

*Demand in terms of total ticket sales on StubHub

For more information, speculation, and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

StubHub Releases Second Annual Year in Live Events Report: In a Year of Firsts, Lasts and Milestone Events, Consumers Are Spending More Than Ever on Live Event Experiences

SUPER BOWL 50, WORLD SERIES AND HAMILTON BREAK STUBHUB RECORDS

Peyton Manning and Kobe Bryant’s Last Games, a Historic World Series, First UFC Fight in New York City and a First-Ever Music Festival of Legacy Acts Mark Milestone Events

DEC. 14, 2016 – SAN FRANCISCOStubHub, the world’s largest ticket marketplace, today revealed its second annual Year In Live Events (YILE) report, which found that consumers, globally, are spending more than ever on live event experiences in a year marked by firsts, lasts and historic milestone events.  The top-10 selling events of the year in the U.S. on StubHub were sports events, led by Super Bowl 50, which outsold last year’s Super Bowl by 7%, and the World Series, which was the highest-selling World Series ever on StubHub.  Adele led all the music acts with the #1-selling tour spot and the runaway Broadway hit, Hamilton: An American Musical, drove at least four times the sales of any other theater production in company history. International NFL games and fútbol matches led as the top five international events with the highest sales from U.S. ticket buyers.

“At StubHub, we are driven by one purpose:  to connect people to inspiring event experiences,” said Scott Cutler, president of StubHub.  “2016 has been a remarkable year, underscored by once-in-a-lifetime events that have demonstrated our customers’ innate desire to make life’s richest memories happen live at sports, concerts and performing arts events.  As these experiences play an increasingly meaningful role in our lives, StubHub is committed to leading in innovation, premium products and partnerships to make access to a life rich in live experiences easier than ever.”

  • According to a survey of international consumers, globally, consumers have increased spend on live events by 8% in the last year.
  • Additional StubHub consumer insights and sales trends show that the event-going experience is becoming increasingly connected by mobile, driven by social connections and an influencer of travel plans.
  • Around the world, StubHub reports that mobile usage to purchase tickets is up, and users who switch from desktop to buying in the StubHub app tend to buy more tickets and spend more money.
  • Regardless of region, buyers are willing to travel more than two hours to a live event of their choice, with buyers in Italy having the highest tendency to travel for events, buyers in the UK spending the most money on international events and Spanish buyers proving to be the most socially oriented, with the highest tendency to buy in advance and attend events in groups.

Across all live events, the past year has been highlighted by milestone and historic events that are unrivaled in years past, including  Super Bowl 50, which was also the last game played by Peyton Manning, Kobe Bryant’s final home game, championship appearances for Cleveland in basketball and baseball, UFC taking its first match to New York City, the Cubs’ historic showing and win in the World Series, Desert Trip’s first year, a popular COPA America, and the Broadway phenomenon of Hamilton: An American Musical. A recent third-party survey, commissioned by StubHub, shows that events like these are driving fans’ happiness, with 88% of respondents saying live events make them happy and named their first concert as their best memory over first kiss and first job.

stubhub_infographic_social_05_120916

*List represents top events in the U.S. based on total value of ticket sales on StubHub for each event

(StubHub’s Top 10 Events in 2015: 1. Super Bowl XLIX; 2. World Series Game 3; 3. World Series Game 4; 4. World Series Game 5; 5. Mayweather v Pacquiao; 6. 2015 College Football Championship; 7. World Series Game 2; 8. NHL Stanley Cup Final; 9. New England Patriots v Dallas Cowboys (10/11); 10. 2015 Cotton Bowl College Football Semifinal (Alabama v Michigan State)

Top music events in 2016 were dominated by music festivals with the mainstay festivals – Coachella and Lollapalooza – maintaining their top positions, and newcomer Desert Trip coming in with sales that rivaled both. Artist tours were highlighted by Adele and dominated by nostalgic legacy acts including Springsteen, Billy Joel, Guns N Roses and Pearl Jam, as well as pop including Bieber, Beyoncé, Drake and Coldplay. Luke Bryan was the only country act to break the top-10 tour list; Luke Bryan and Billy Joel are the only acts returning from the top 10 in 2015.

stubhub_infographic_social_04_120716

*List represents top music tours in the U.S. based on total value of ticket sales in the U.S. on StubHub

(StubHub’s Top 10 Tours in 2015: 1. Taylor Swift ; 2. Garth Brooks ; 3. Billy Joel; 4. U2; 5. Ed Sheeran; 6. Luke Bryan; 7. The Grateful Dead; 8. Kenny Chesney; 9. One Direction; 10. Rolling Stones)

 Top Selling International Events*

  1. Oakland Raiders vs. Houston Texans (Mexico City on 11/22)
  2. Barcelona vs. Atlético de Madrid (Barcelona on 4/5)
  3. Arsenal vs. Chelsea (London on 9/24)
  4. Barcelona vs. Real Madrid (Barcelona on 4/2)
  5. Chelsea vs. Liverpool (London on 9/16)

*List represents the international events with the highest sales generated by U.S. buyers on Ticketbis

The theatre category grew the most in 2016 but the greatest amount of ticket sales were generated in the concert segment of the StubHub business:

stubhub_infographic_social_03_120716

*List generated by total ticket sales across event type in the U.S. on StubHub

2016 Top Growing Genres*

  1. Theater
  2. Music Festivals
  3. Motor Sports
  4. Soccer
  5. Concerts

*List represents most growth in total ticket sales since 2015 across event type in the U.S. on StubHub

2016 YEAR IN LIVE EVENTS HIGHLIGHTS:

  • Kobe’s last game generated nearly 25% of the total sales for the Lakers season and sold twice as many tickets than the NBA Finals game this year.
  • Sales for this year’s World Series were 160% higher the 2015 World Series and were 85% higher than the 2014 World Series (SF Giants v Kansas City Royals), which previously held the lead as the highest sales for a World Series on StubHub.
  • Tickets to the final game of the World Series were purchased by a buyer in every state within the U.S. (including Alaska and Hawaii) and from 12 different countries.
  • Adele’s highest-selling single-tour date was Sept. 23 at Madison Square Garden in New York City.
  • The top-selling, single-day music event overall was for Bruce Springsteen and the E Street Band on March 28 at Madison Square Garden in New York City.
  • Metallica’s Aug. 20 show at US Bank Stadium in Minneapolis also outsold Adele’s highest-selling tour date.
  • Luke Bryan was the best deal of the top-10 artists with the lowest average ticket price across his U.S. dates while Adele generated the highest average ticket price, earning her nearly three times the total sales of Luke Bryan but with 16 fewer dates than Bryan.
  • With the fewest number of dates, Pearl Jam had nearly one-fourth the number of dates as Luke Bryan who came in behind the rock group at #10, but the group was able to command nearly twice the average ticket price as Bryan.
  • Coachella remained the biggest music festival and Desert Trip’s arrival generated a comparable level of demand that’s unique for a newcomer festival.

Data provided throughout this release is compiled from StubHub and Ticketbis sales data and consumer buying habits, StubHub consumer insights studies surveys and buying trends from 2015 through 2016, and StubHub international strategic research on consumer behavior.