Bud Light Hellow Festival Names StubHub the Official Online Ticket Seller for Its Next Two Editions

Monterrey, Nuevo León, June 20th, 2017.- StubHub, an eBay company and the world’s largest ticket marketplace, has partnered with Bud Light Hellow Festival to become the festival’s official online ticketing platform for its next two editions. The festival will be held this year on Aug. 26 at Parque Fundidora, an iconic locale in the city of Monterrey, and is one of the most promising summer concerts, with a lineup composed of artists such as Kendrick Lamar, who will visit Mexico for the first time, Steve Aoki, DJ Snake, The Horrors, Weezer, and LCD Soundsystem, who also will visit Monterrey for the first time, among others.


Antonio Valero, Head of New Business Models at StubHub, said, “Thanks to the partnership between StubHub and the Bud Light Hellow Festival´s 2017 edition, consumers have more flexibility to attend this great festival. Bud Light Hellow Festival has trusted StubHub to deliver benefits to festival attendees, including the guarantees that StubHub offers for reliability and security within the Fan Protect Guarantee. StubHub is very happy to collaborate with a festival of this level.”


“We are very excited for this alliance; we fully trust in the professionalism and security that StubHub offers to such an important event like this festival. We are sure that this alliance will be a long-term agreement and will help us to reach different countries and continents,” said Fran Martínez, Creative Director at Bud Light Hellow Festival.


Bud Light Hellow Festival´s attendees will be able to enjoy 13 uninterrupted hours of the best electronic, pop, rock, and indie music. 21 artists will perform at Monterrey’s Parque Fundidora across four stages during the next edition of the Bud Light Hellow Festival. With more flexibility for buying and selling tickets, no one will have any reasons to miss this unique festival.



About StubHub

In StubHub, our mission is simple: help fans to have fun. We connect fans with their favorite teams, concerts and artists. As the biggest online ticket marketplace in the world, we enable experience-seekers to buy and sell tickets whenever and wherever they are through our desktop and mobile experiences, which includes our StubHub app for iPhone, iPad, Apple Watch and Android. By offering a superior experience to fans, StubHub reinvented the ticket marketplace in 2000, and continues to lead it through innovation.


StubHub’s industry firsts include the introduction of the ticketing application, the interactive seat mapping, 360 degree virtual views of seating, innovative price recommendation technology and an algorithm that determines the best value on tickets and the Fan Rewards™Program. Our business partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS, and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, StubHub provides a complete experience around the world for events attendees. StubHub is an eBay company (NASDAQ: EBAY). For more information about StubHub, visit StubHub.com or it Twitter accounts @StubHub.



About Bud Light Hellow Festival

Bud Light Hellow Festival celebrated its first edition 9 years ago, when the music festivals industry was something unheard of in Monterrey. The festival became one of the musical pillars of the city, creating and promoting culture and love through an experience that reflects quality and eclecticism among the best of pop, rock, electronic music, and latin talent. The festival is a cultural event, a driving force about initiatives, proposals  and discoveries that will make us experience new sensations. Besides music, there are some places for other disciplines such as gastronomy, fashion, and art installations,  examples of Monterrey’s creativity flowing and communicating with enthusiasm and curiosity. Bud Light Hellow Festival, hand by hand with all its team, is looking to transmit a passion that is translated in an experience of joy, convenience, identity and illusion to live a Day of Freedom. The 2017 edition will be held on August 26th, at the majestic Parque Fundidora of the city of Monterrey, Nuevo León, with a lineup composed by 21 international and national artists.



StubHub Launches In Mexico

StubHub has launched the first phase of a Spanish-language site in Mexico. The launch of StubHub.mx expands parent company eBay’s presence in Mexico, following the launch of eBay.com in 2014 and the acquisition of Vivanuncios in 2015.

StubHub previously was available in the U.S. and Canada with StubHub.com, in the UK with StubHub.co.uk, and in Germany with StubHub.de. In Mexico, the launch of StubHub.mx will be in time for consumers in Mexico to browse and buy tickets to COPA América Centenario, which for the first time will be held outside Latin America.

“Live events and experiences enrich our lives and give us incredible memories to share, and StubHub plans to connect fans in Mexico with one of this year’s most exciting sporting events, the COPA América Centenario,” said Estanis Martín de Nicolás, Head of International for StubHub. “Over the coming months, we will continue to build more features and add more events for StubHub.mx to bring consumers in Mexico a new, trusted way to connect with the athletes, artists and performers they want to experience.”

The first phase for StubHub.mx will include ticket inventory for the COPA América Centenario tournament only. Subsequent updates will expand the amount of local and international event inventory available on StubHub.mx, and will also add selling capabilities to the platform.

Buyers will have their choice of ticket delivery via UPS, or in-person pick-up at event stadiums in the U.S. Buyers can pay via traditional credit cards like Visa, MasterCard, American Express and Discover, as well as PayPal, which allows a wide variety of funding sources, including debit cards from Bancomer, Banamex, Banorte, Banco Azteca, HSBC, Inbursa and Santander. All purchases on StubHub.mx are backed by the StubHub Fan Rewards Guarantee.

The upcoming launch of StubHub.mx follows the company’s recently announced new global brand identity, designed to give the StubHub brand a more contemporary look and feel, and expand its appeal with audiences outside its core markets. The new brand identity includes a new logo and tagline, a new color palette and new iconography and imagery.